News Edition
Konges Slojd
Founded back in 2014, Copenhagen based Konges Sløjd have been part of the Junior Edition family for over five years now. We fell in love with their simple, functional and beautiful designs whose Scandinavian roots can be keenly felt and whose appeal is enduring.
A store favourite, it is a go-to brand for so many of our visiting customers as well as well as being hugely popular amongst those shopping online. Whether decorating the nursery, clothing newborns and older children or looking for beautifully designed toys and homewares, our current collection of over 500 pieces offers plenty of choice with seasonal print themes and new products being added all the time.
Coucou Suzette
New to Junior Edition this Summer - Coucou Suzette's gloriously kitsch hair accessories.
Parisian Illustrator Juliette Mallet created the brand whose roots date back to 2013. Her world is light and fun and we are so thrilled to be part of it!
Inspired by comic books and 60s New wave French cinema, her creative accessories bring colour and joy and you are guaranteed to stand out from the crowd with her fabulous range of clips and claws made from plant-based eco-friendly cellulose acetate.
1+ In The Family: Soft and Comfortable Baby Clothing
1+ In The Family first launched back in the Autumn of 2012 and was created by Gemma Mases, an experienced designer who is mum to three children herself and, by her admission, something of a children's fashion enthusiast!
The brand launch coincided at with the birth of the designer's niece, little baby Bruna and, as Gemma recounts, it is her sisters brave decision to start a family as a single mother that encouraged her to undertake a project that she had been dreaming for so long, and so 1+ In The Family was also born.
Mini Rodini: The Future Looks Bright, Pre AW22
The latest collection from Mini Rodini is a triumphant return to Mini Rodini at its best, with Cassandra Rhodin's signature prints and the return of some much loved prints from the Mini Rodini archives.
For this collection, Cassandra takes inspiration from New York City in the 70s and the intriguing psychic shops in Manhattan's Lower East Side. Will you be spending the summer in the breezy Hamptons or staying in the city in the hot buzzing streets of New York?
Petit Nord - A Uniqua Collaboration
New to Junior Edition this season is Petit Nord. We love beautifully crafted footwear in traditional styles and these gorgeous shoes and boots tick ALL the boxes.
Petit Nord first launched back on 1998 with a vision to create pretty, practical and durable footwear for children, crafted from only the very highest quality materials. Their strong Scandinavian roots can be keenly felt in each and every one of their designs - classic in style; muted, natural colours combine with splashes of bright in eye-catching and enduring designs.
Marsou - Parisian Upcycled and Recycled Fashion
New for this Spring/Summer season is Paris based French brand Marsou. Founded back in 2016 by Laetitia Flandre after 5 years of working for luxury fashion house Chanel, Laetitia combines the beauty of high end fashion with sound environmental credentials. Marsou is clothing that cares for the planet and we are thrilled to add them to our growing portfolio of beautiful, sustainable brands.
Marsou creations are designed, hand-dyed and handmade in Paris using a combination of up-cycled fabric leftovers that are sourced from luxury French fashion houses together with organic certified and eco friendly fabrics free from chemicals that might harm both the body and the Earth.
Fairechild: Whatever the Weather Outerwear
As we excitedly await a TWO DAY HEATWAVE here in Brighton, deep down we all know it'll be wet again before the week is out and April is of course renowned for it's showers. The Easter school holidays are often a bit of a wash-out but if this last year has taught us anything, its how to get outside and make the most of what's around us and, I have to admit we really have been on some lovely outdoors adventures during the pandemic that might otherwise have passed us by.
Fairechild garments are perfect for little adventurers and they make the most incredible outerwear that is both beautifully timeless in design and innovative in construction. These are garments that not only enable play "whatever the weather" but are produced by methods that are kind to both people and planet.
Sustainable Practices
As I think I've said before, 2020 was a real year of reflection for us, Junior Edition celebrated it's 5th birthday (socially distanced and in lockdown naturally) and we were able to look back at our metamorphosis from a tiny online business to one that has grown to include a beautiful bricks and mortar shop in Brighton's vibrant North Laine area and a warehouse distribution centre just along the coast in Newhaven.
With the operational side of things now flowing well, we wanted to start making some real in-roads to our dream of becoming a fully sustainable business and whilst 2021 has already thrown us some all-consuming challenges (Brexit, I'm looking at you) it has made us all the more determined, not only to ride out this latest storm, but to build a better, more sustainable business too.
We Are The New Society: The Sea Side of Life
The New Society is a truly beautiful collection of clothes for both children and women created by Estefania Grandio in Madrid. Designed with sustainability and made in Europe using organic fabrics it is our third season with this beautiful brand.
Their SS21 collection is called The Sea Side Of Life - as seaside dwelling folks ourselves it was always going to be a concept we were going to fall in love with, even if Brighton isn't quite as evocative of sunny sandy days as the med!
All Aboard! Mini Rodini on the Trans-Siberian Railway
Mini Rodini are a firm favourite here at Junior Edition - they are one of our longest standing brands and like you, we love their quirky and colourful prints, the quality (their clothing washes and wears SO well) and most importantly of all, that everything is manufactured with care for animals, people and the planet.
Their latest collection is an absolute corker and draws its inspiration from the slow and romantic journey by train across the continent on the Trans-Siberian Railway. Prints and styles represent a number of different stops en route that include Stockholm, Moscow, Ulan Bator, Beijing and Seoul.
Working To Build A Sustainable Future
Wow, what a rollercoaster of a year 2020 turned out to be! It was a bumpy old year but we made it through, in large part thanks to the support of our wonderful customers, thank you.
Amongst all of the chaos it has been a year of reflection for us, as a business. We first came into this five whole years ago now and there's no denying that it has been TOUGH on occasion, juggling family with a business that grew to include a physical store as well as online threw up some of the most enormous challenges. We have worked really hard across the last couple of years to smooth out operational issues. Securing a warehouse and having a proper distribution hub was a game-changer for us and we are lucky enough to have a really strong and committed team who have been nothing short of amazing during this pandemic.
New Collection: Mini Rodini SS20 Chapter 1 - Diana
Mini Rodini, Diana - Chapter one of FIVE (oh yes!!) that will be released between now and the end of March, dropped last Thursday 30th January. Paying homage to the style icon that is Princess Diana, it is a gorgeously preppy, sporty-chic collection with very British roots.
One of our favourite items from the collection HAS to be the country jacket, it is such a great transitional piece for Winter to Spring. Perfect for layering with fleece or warm knits in this colder weather and brilliant on its own as the temperatures improve. Made in recycled polyester and organic cotton it combines functionality with a very classic heritage style. Water-repellent with BIONIC-FINISH® ECO coating and breathable, it has foldable corduroy cuffs that means it can grow with your child. Wish, wish, wish they did this in grown-up sizes!!
If you are more sports pitch than country field minded, you are going to LOVE the rugby shirts which we are stocking in four beautiful colours including this pretty pink. Made from organic cotton and produced in a factory that is part of MIni Rodini's living wage project. This product is GOTS certified – the strictest certification for organic materials on the market today, which involves rigid controls throughout the entire manufacturing process, including chemical use and working conditions.
Mini Rodini's commitment to sustainability is well documented, it is one of the most sustainable childrenswear collections around. The (out-of-this-world) panther jacket for example, is made in 100% recycled polyestar from recycled PET plastic bottles, discarded fishing nets and used clothes making it GRS certified. What's not to love!?!
With four more beautiful chapters yet to be revealed, make sure you stay tuned for lots more exciting products and prints. Chapter 2 lands on Thursday 13th February and we can't wait to show you what we have!
Check out the full collection online here, it also includes some fabulous baby pieces in brilliant prints including tiger stripes and unicorns!
