Working To Build A Sustainable Future

Working To Build A Sustainable Future

Wow, what a rollercoaster of a year 2020 turned out to be! It was a bumpy old year but we made it through, in large part thanks to the support of our wonderful customers, thank you.

Amongst all of the chaos it has been a year of reflection for us, as a business. We first came into this five whole years ago now and there's no denying that it has been TOUGH on occasion, juggling family with a business that grew to include a physical store as well as online threw up some of the most enormous challenges. We have worked really hard across the last couple of years to smooth out operational issues. Securing a warehouse and having a proper distribution hub was a game-changer for us and we are lucky enough to have a really strong and committed team who have been nothing short of amazing during this pandemic.

New Collection: Mini Rodini SS20 Chapter 1 - Diana

New Collection: Mini Rodini SS20 Chapter 1 - Diana

Mini Rodini, Diana - Chapter one of FIVE (oh yes!!) that will be released between now and the end of March, dropped last Thursday 30th January. Paying homage to the style icon that is Princess Diana, it is a gorgeously preppy, sporty-chic collection with very British roots.

 

 

 

 

 

 

     

 

 

 

One of our favourite items from the collection HAS to be the country jacket, it is such a great transitional piece for Winter to Spring. Perfect for layering with fleece or warm knits in this colder weather and brilliant on its own as the temperatures improve. Made in recycled polyester and organic cotton it combines functionality with a very classic heritage style. Water-repellent with BIONIC-FINISH® ECO coating and breathable, it has foldable corduroy cuffs that means it can grow with your child. Wish, wish, wish they did this in grown-up sizes!!

If you are more sports pitch than country field minded, you are going to LOVE the rugby shirts which we are stocking in four beautiful colours including this pretty pink. Made from organic cotton and produced in a factory that is part of MIni Rodini's living wage project. This product is GOTS certified – the strictest certification for organic materials on the market today, which involves rigid controls throughout the entire manufacturing process, including chemical use and working conditions.

Mini Rodini's commitment to sustainability is well documented, it is one of the most sustainable childrenswear collections around. The (out-of-this-world) panther jacket for example, is made in 100% recycled polyestar from recycled PET plastic bottles, discarded fishing nets and used clothes making it GRS certified. What's not to love!?!

With four more beautiful chapters yet to be revealed, make sure you stay tuned for lots more exciting products and prints. Chapter 2 lands on Thursday 13th February and we can't wait to show you what we have!

Check out the full collection online here, it also includes some fabulous baby pieces in brilliant prints including tiger stripes and unicorns!

The Earth Is Our Mother, We Must Take Care Of Her

The Earth Is Our Mother, We Must Take Care Of Her

Mini Rodini have long offered highly sustainable childrens-wear and their latest collection, "Mother Earth", uses old fishnet and ocean waste to make swimwear, recycled PET bottles to make jackets and cotton that is grown without carcinogenic pesticides and harmful chemicals. Harnessing energy from the wind and sun to sew it all together in the final stages, this a killer collection without killing the planet in the process.

The first of two drops this season introduces some truly fabulous animal characters, the most striking of which has to be the draco print, available in a number of beautiful colour combinations and countless styles across both baby and older children's pieces  - equally as awesome for the girls as boys!

And who wouldn't want to bump into these cute characters down at the stables this summer? Gorgeous horses and cheeky donkeys across dresses, skirts, tees, jumpers, rompers, hoodies and caps to name but a few!

 

 

 

 

 

 

For the very newly borns we are also now stocking smallest size pieces which include wrap bodysuits and leggings in the horse print and the essential basics -  leopard, navy and black.

 

Indulge yourself further with a look at our complete collection here or come visit our store in the heart of Brighton's North Laine area and see this beautiful new collection in all its glory!

Winter Warmers

Winter Warmers

How cold is it all of a sudden? Down here on the sunny south coast there's a real chill in the air which has seen us reaching for our favourite winter warmers.

The littlest one made their way to school today wrapped up in Mini Rodini's Sausage Dogs, drawing many an admiring glance, because quite frankly, who doesn't love a sausage!

As with all Mini Rodini's superbly engineered winter coats this jacket is highly breathable and water resistant with 5000 mm water columns, made of a functional and heavy-duty shell fabric with taped seams and BIONIC-FINISH® ECO coating. The soft rib cuffs at sleeve endings and inside the collar prevent wind (and snow!) from getting in, and the smartly placed reflective stripes increase visibility when the days get darker.

 

 

 

 

 

 

 

 

 

For us though winter is all about the woolies and we have some absolute gorgeous knits in this season.

Bobo Choses have the most beautiful super soft intarsia knitted jumpers and being seaside bound ourselves we can deny the sea theme doesn't add extra appeal. These are absolutely perfect for our cold yet bright walks along the coast at the weekend. 

Even in the coldest weather, sometimes its all about the statement pieces and we have a fair few to choose from!

Mini Rodini has an amazing faux fur jacket available in both brown and light blue made from recycled polyester with an inner lining in organic cotton, the lining is just as beautiful as the outside and features an all-over print of a fox family. Truly the softest thing we have felt in forever!

Bobo Choses meanwhile have produced an incredible straight fitting, collarless, fully-lined faux fur number with concealed pockets and an eyes pattern as part of their Dear World AW17 collection.  Head gear optional!

Beau Loves' fur bomber though is absolutely out of this world! With a black base and natural and black striped fur sleeves its a real standout piece. 

Indulge yourself further with a look at our complete collection here or come visit our beautiful store in the heart of Brighton's North Laine area.