1+ In The Family: Soft and Comfortable Baby Clothing

1+ In The Family: Soft and Comfortable Baby Clothing

1+ In The Family first launched back in the Autumn of 2012 and was created by Gemma Mases, an experienced designer who is mum to three children herself and, by her admission, something of a children's fashion enthusiast!

The brand launch coincided at with the birth of the designer's niece, little baby Bruna and, as Gemma recounts, it is her sisters brave decision to start a family as a single mother that encouraged her to undertake a project that she had been dreaming for so long, and so 1+ In The Family was also born.

Sustainable Practices

Sustainable Practices

As I think I've said before, 2020 was a real year of reflection for us, Junior Edition celebrated it's 5th birthday (socially distanced and in lockdown naturally) and we were able to look back at our metamorphosis from a tiny online business to one that has grown to include a beautiful bricks and mortar shop in Brighton's vibrant North Laine area and a warehouse distribution centre just along the coast in Newhaven.

With the operational side of things now flowing well, we wanted to start making some real in-roads to our dream of becoming a fully sustainable business and whilst 2021 has already thrown us some all-consuming challenges (Brexit, I'm looking at you) it has made us all the more determined, not only to ride out this latest storm, but to build a better, more sustainable business too.