Like many, I find the Winter months after Christmas hard, so the arrival of our SS24 collections is just the lift we all need to banish those Winter blues. First up, the mighty Bobo Choses, injecting a much needed splash of colour and a whole heap of sunshine into an otherwise grey day.

“A Folk Song” launches here at Junior Edition next week and we are so excited to share some of our personal highlights from the collection with you. A tribute to folkloric traditions, the collection is inspired by folk festivals where children and adults gather in the streets among musicians, storytellers, dancers and creatures.

Mix and match bold brights with more muted and gentle tones this season to create your own unique style. There are some really excellent prints and cute characters we know you'll fall in love with. From acoustic guitars and drums to rainbows, ribbons and fireworks plus dancing giants and funny insects to mention but a few!

You'll also find gorgeous abstract carnival prints, colour block, colourful stripes and vichy checks with the colours, prints and shapes from the kids collection all cleverly reinterpreted for both the baby and adult collections to better suit different shapes, sizes and lifestyles.

Bobo Choses take the responsibility of their social and environmental footprint seriously and the majority of their production takes place in Spain and Portugal, within 12 miles of their headquarters whilst the raw material, printing, and washing factories they work with are all OEKO-TEX certified. 

Their SS24 collection features organic and BCI standard cotton together with recycled cotton, polyester and polyamide. They have also introduced CIRCULOSE® fibre, a new material made by recycling the cotton obtained from used clothing and production waste and, by way of continuing to improve their own processes, have also introduced several garments made from Bobo's own recycled cotton - produced from their own cut waste and reprocessed as a new fibre.

"A Folk Song" by Bobo Choses. Join us on Tuesday 16th January for the launch of the baby and kids collection (3 months to 13 years) and again on Thursday 18th January when we will be launching the adult collection (women's sizes XS to L).

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