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I remember so vividly the one year when I came downstairs on Christmas morning to find a bike under (well next to) the Christmas tree, wrapped in a huge red bow. I'm not sure whether I was still "a believer" at that age but either which way it was the most exciting moment of my life thus far - a mint green racer with white handles. It must have been an 80s thing as I really can't imagine kids on them now!

In amongst our huge range of gifts and stocking fillers for babies through to older children are nestled some really WOW gifts - items that are beautifully crafted and offer endless play opportunity, things to cherish and pass down to younger siblings and things that will simply stay in the family forever.

Christmas Trees....

Does yours go up in November or do you leave it until Christmas Eve?

Do you plump for an opulent artificial tree or spend hours walking through a forest of fresh trees desperately seeking THE ONE?

However and whenever you kickstart Christmas this year (for us its always the first weekend in December) we have the most gorgeous range of tree decorations for the festive season ahead with well over 100 hanging tree decorations in addition to fabulous garlands and wreaths.

Candylab Toys have been a staple at Junior Edition for some years but our love has never once wavered in all that time and we are as besotted with them now as the very first time we set eyes on these brilliant vehicles.

Candylab Toys have drawn on a deep love of classic American cars to create the most exquisite collection of elegant and endearing wooden vehicles loved by both kids and adults alike, the gasps that they draw at the shop, especially from grown men, never ceases to make me smile!

Welcoming any new brand to Junior Edition is always exciting and with two adventurous and active daughters of our own this is one that is especially close to our hearts as the range fits so perfectly with our own lives.

Little Cottons Clothes was founded by sisters Imogen and Leonie, who themselves have five children between them. When their daughters were born they struggled to find any clothing to suit their needs - simple, beautiful, traditional pieces that were as affordable as they are desirable. With a determination that can only be admired they set about creating their own clothing line, drawing inspiration from their own childhood experiences, growing up in the English countryside surrounded by adventure, fun and laughter.

I was never not going to write about this collaboration, E.T has been my favourite film forever, I have watched it scores and scores of times, I have a whole box of ET themed merch in tucked away in my loft and a giant stuffed toy in my room, I cried when I rode on the ride at Universal Studios in Florida. You get the picture, OBSESSED.

Keeping this collection a secret was harder for me than the first 3 months of pregnancy, I have basically been almost self-combusting with excitement in the months since it was first announced and it is such a relief to finally be able to shout it from the rooftops - ET PHONE MINI RODINI HAS ARRIVED!!!

The hotly anticipated third capsule collection from The Animals Observatory in collaboration with Reebok has finally landed and is has been getting a whole lot of love, not least here in the office!

The iconic Club C Revenge from Reebok has been re-booted and restyled by The Animals Observatory's Co-Founder and Creative Director Laia Aguilar, if there's one shoe you (or your kids) need in their wardrobe this season it's these. Wear them with anything and everything because they are THAT good!

Emile et Ida, hailing from France, is the brainchild of brand creators Delphine and Céline whose family history is steeped in fashion. The grandchildren of tailors, Emile et Ida was established in 2010 as a tribute to their parents and is a brand renowned for its soft and natural fabrics,  retro vibe and subtle colour palette.

Their AW20 collection is nothing short of sensational and EEEEEP in comes in grown-up sizes too!!

AW20, Easy Like Sunday Morning is inspired by those lazy Sunday moments you want to cherish forever - the patter of little feet entering the bedroom before sunrise, hot coffee and breakfast in bed and all the time in the world to read them their favourite books. The simple things in life that bring so much joy.