Stella Kids is one of our newer brands (it's our second season with them) but also one of our larger ranges, the collections are fun, modern and playful, very much designed with the joyful spirit and energy of kids in mind.
Stella McCartney needs little introduction, born and raised in London and the English countryside she graduated from the world renowned arts and design collage, Central St Martins, in 1995 to pursue an incredibly successful career in fashion. Following a successful tenure as Creative Director at Chloe, she launched her own label back in 2001 with Stella Kids following in 2010.
The Stella Kids range stays true to the mainline fashion collection and many of the pieces take their inspiration from there. Combine this with an explosion of colour and punchy prints and you have a fun, ethical, sustainable and cruelty-free collection that fun-loving kids can't wait to wear!
I'm not sure if it is a global phenomenon or something we are only seeing in the UK but children everywhere are making rainbows to put in the windows to spread a bit of cheer. We have made one ourselves and from my bedroom I can see 3 or 4 other houses in the street with them up, some big, some small but all lovely so it seems rather timely to see so many rainbows in the Stella Kids SS20 collection, we ADORE them!
With over 40 rainbow themed items its almost impossible to highlight a couple of favourites - we have swimwear, shorts, sweatshirts, dresses, sliders, skirts, bags, joggers, rompers, jumpers and tees and probably one or two things in-between I've missed!
The swimwear is really, really lovely, we have a gorgeous swimsuit and bikini which look absolutely fab and so much fun paired with the sliders and sunglasses!
I also have a lot of love for the hearts this season, a bold and absolutely beautiful print that can be found across a number of swimwear items, including some brilliant swim shorts for the boys, the prettiest little sleeveless baby all in one and my personal favourite, the stunning 3/4 sleeve skirt dress with a drop waist!
And finally, the signature military jacket is an absolute must-have, we've had so many of these over the years and they always draw so much positive attention. It's just one of those pieces that looks great with EVERYTHING!
The full collection is available to view online. Whilst our bricks and mortar shop in Brighton remains closed for now our online shop continues to operate as normal and we have added some additional courier options to help with quicker delivery times worldwide. Thank you as ever for your continued support!