News Edition

Rylee and Cru have been with us since SS18. Founded by Californian Illustrator Kelli Murray Larson and inspired by her own young family, their collections are brimming with high quality basics. Timeless, comfortable and easy-to-wear styles in soft and subtle seasonal colour palettes and prints, for babies right through to adult.

More recently the Rylee and Cru collective have added two new brands to their portfolio, Noralee and Quincy Mae, both of which are delighted to be stocking for the first time this season.

The year has barely started to draw to a close but we are sitting on some exciting news for 2022 that is too exciting not to share with you now. Changes that will transform and streamline our online business enabling us to provide a truly first class service for all of our lovely customers.

Those of you that have been with us from the beginning might recall our very humble beginnings, a tiny online business run by Georgia from the spare room of our house! In the six years that have followed, amidst the birth of babies, a global pandemic and Brexit we have slowly grown to the business you know now, with a bricks and mortar store in the heart of Brighton's bustling North Laine and a warehouse distribution centre along the coast in Newhaven.

New to Junior Edition this season is Petit Nord. We love beautifully crafted footwear in traditional styles and these gorgeous shoes and boots tick ALL the boxes.

Petit Nord first launched back on 1998 with a vision to create pretty, practical and durable footwear for children, crafted from only the very highest quality materials. Their strong Scandinavian roots can be keenly felt in each and every one of their designs - classic in style; muted, natural colours combine with splashes of bright in eye-catching and enduring designs.

We are thrilled to welcome The Simple Folk to Junior Edition this Autumn. Minimalist, organic and oh-so beautiful clothing for babies and young children up to 10 years of age, whose roots in nature and the natural world can be keenly felt.

Conceived by two friends during their shared journey through the early years of motherhood, Jamie Morea (who is based in Portugal, amongst their community of talented sewers and knitters) and Abi Brown (who lives in and works from London) wanted to create clothing for children reflective of their own lifestyle and philosophy, products that they found surprisingly difficult to find elsewhere, in the sea of fast-fashion brands.

Belgium based Hvid, founded by Caroline Camerlynck, make exquisitely crafted knitted goods for babies and young children. From blankets and booties to cold weather accessories, cocoons and comforters. These are heirloom pieces to treasure, perfect in every way.

When the Danish speak of ‘hvid', they speak of the purest colour of all: white - a colour that is as fresh as snow and soft as milk.  Interestingly, every Hvid design is first made in pure white, to create the finest subtleties in the pattern and find the perfect weight. There is a genuine commitment to producing the very finest, luxury, soft knitted goods possible that is reflected in the beauty of every piece produced.

Talking Bobo is a way of being. Non-sensical to adults but a very real and natural way of being for children, where imaginations run wild and reality is turned on its head.

The collection itself is born out of a series of original stories and poems (also available to buy) that eventually come to life in the form of prints and shapes you find in every range from the magical universe of Bobo Choses.

New to Junior Edition for the forthcoming Autumn/Winter season is London based brand L.F Markey. We have long admired, loved (and worn) pieces from their collection of minimalist but elegant women's workwear staples and adding them to our growing portfolio of ethically produced, sustainable fashion is something of a dream come true. No prizes for guessing what I'll be top to toe in this season!

And, as if that wasn't exciting enough, we are THRILLED to be partnering with Louise to exclusively bring you her long-awaited, debut children's collection. 

As huge fans of traditional toys, we have been on the look-out for classically designed, wind-up tin toys for some years now but until this year everything we have loved has unfortunately been made with the adult collector and not children in mind. Aesthetically still enormously appealing to all ages but not something we could realistically stock and safely sell to our young folk.

Then along came the MARVELLOUS Mr & Mrs Tin.

We are extra excited to throw open the doors to our beautiful Brighton shop this week as we are hosting an exclusive in-store preview shopping event for the very latest collection from the brilliant Bobo Choses.

Talking Bobo is the very first collection to launch for the forthcoming Autumn/Winter season and we are are thrilled to be able to invite you for an exclusive first look from the 11th to the 14th July, ahead of the online launch this Thursday 15th July.

One of very first things that drew me to Brighton (the sea aside) was how full of colour and creativity it is. It is such a vibrant city that has long attracted people working in the creative industries and we are lucky to be surrounded by some hugely talented people making the most beautiful things.

We have been fans of Stella Baggott, a Brighton based contemporary Ceramacist, for quite some time now. Her playful, handcrafted homewares are both beautifully quirky and completely irresistible and it is with great delight that we welcome Atelier Stella to Junior Edition, both in-store and online.