News Edition

If you were to look up the phrase 'Match made in Heaven' online we're pretty sure that The Animals Observatory's collaboration with global sportswear brand Reebok would be way up there, it's THE most fantastic thing.

Taking both a unique and fashionable approach to children’s trainers and pulling inspiration from the colours and textures of the season, these iconic Reebok styles pay homage to the vintage look and bold designs that both brands are renowned for. 

We were lucky enough to be invited to the official launch party in London last week where we literally drooled all over the 4 designs that we have been lusting after behind the scenes for so long. We were really excited to have a good chat with TAO's Creative Director Laia Aguilar and may or may not have spent quite some time at the kids craft table making sock puppets from TAO socks ; )

Available at a just few select global stockists, Junior Edition are hugely excited to be representing this collection in the UK.

Arriving in store in this week and launching online on Monday 10th December we will be stocking all 4 designs across both baby and children's sizes. Starting at EUR 20 right through to EUR 34 we are absolutely thrilled to reveal that we will also be carrying EUR 38 and 39 for the smaller footed mamas out there!

The launch of this collection marks our first real foray into footwear which we will continue to grow throughout 2019 with a dedicated area being developed in-store very soon.

We'd love to see you here in Brighton, we are nestled in the heart of the beautiful North Laine area and have so many lovely Christmas gifts and festive party-ware in addition to our clothing collections. If you can't make it down to see us, the collection is available online here whilst stock lasts - we ship globally with express shipping options available for those last minute purchases!

With the summer sunshine still blazing outside you might be wondering if its even possible to start getting excited about what Autumn/Winter has to offer. For the avoidance of doubt, that will be a big fat YES IT IS!!!

When the latest Bobo collection arrived with us last week (ALL FIFTY BOXES OF IT!!!) we couldn't wait to see what was inside and boy we have not been disappointed, their latest collection is EVERYTHING!

For AW18 Bobo Choses presents the coolest little band we have ever seen. With songs about children and the roller coaster of feelings they experience, they are The Happysads!

This collection is completely inspired by kids and how they express their emotions at an age where it can be hard for them to relay how they are really feeling - we've all been there...the temper tantrums and meltdowns one minute and the joy and exhilaration of being young and free the next - moods as changeable as the weather!

As for our favourite pieces, could there be a task any more impossible? The combination of colours, prints, fabrics and styles makes it so hard to choose but we'll give it our best shot.

For the teeny-tinies we're absolutely loving the rompers.....

 .......and the cute vehicle pieces.

 And for the big kids......how is it even possible to look this cool!?!?

There is so much more to see in-store and online, including the most gorgeous fleece jackets and winter coats, come visit us in our Brighton store, the sun is shining and the beach beckons! Or browse the full collection online here - you will not be disappointed.

PS - Just because, I'll leave you with this....

Mini Rodini's latest collection is absolutely out of this world awesome!

As a kid growing up in the 80s I remember being completely mesmerised by ET and all things outer space and those influences are keenly felt with this intergalactic collection. From cats with psychic powers and unidentified flying objects to a man in the moon delivering spiritual advice, this is a space odyssey with the most delicious of twists.

Of course we love it all, we always do but our absolute favourite favourite(s) are the space jackets, for the coolest of cool cats!

We also love, love, LOVE the rainbow hearts, which look especially cute in the dress and shirt but are also available in a skirt, blouse, short sleeve tee and cap.

Here in Brighton we have been enjoying an unusually pleasant run of sunshine which has been perfect for showing off our favourite shorts, tee and cap combination and the hooded dress has been absolutely perfect for bright but blowy blasts along the beach!

Let us not lose sight of the fact that we are of course UK based and it will only be a matter of time before the rain returns.....we couldn't be more ready for it with the gorgeous moon jacket for light summer showers (which packs away into the cutest of bum bags) and the edelweiss mouse mac and trousers for when mother nature unleashes her worst!

We have the full collection in-store now, come and browse these beauties in real life in our beautiful boutique in Brighton's North Lane or browse online here.

We are SO excited to welcome the awesome Rylee + Cru to the Junior Edition fold! Founded by illustrator Kelli Murray and inspired by her own little ones, Rylee + Cru merges art and imagination, offering unique and artistic clothing for the modern child.

Given that we're Brighton based we are particularly excited about their latest collection. Inspired by the sand and sea, this is THE most stunning range and has us all excited about when the sunshine finally hits these shores.

Choosing our top picks was an almost impossible task but the baby rompers and jumpsuits are probable faves  - from beachballs and seagulls to palm trees and seashells, there is an huge range of colours and prints to choose from.

The collection consists of quality basics that are each hand garment dyed, giving them a soft vintage feel right out of the box. The shapes are comfortable and the fabrics are soft, making dressing and movement easy.

For the older girls we were particularly taken with this stunning two piece - the seashell button-front skirt and off the shoulder top in cocoa,  available in ages 2/3 right up to 6/7.

Maybe its a children of the 70's thing but we LOVE short shorts on a boy and the flock taylor shorts in stormy blue immediately caught our eye. Whilst there's LOTS of beautiful tees that would make the perfect partner, we especially love the beach ball tank in spice, both available up to age 7.

There's so much more to see, click here, sit back and ENJOY or visit our lovely store in the heart of Brighton's North Laine district.

Emile et Ida, so fresh......so French! Spring/Summer 2018 is full of deliciously retro basics, inspired by folk, rock and romantic trends. The designs are simple, stylish AND comfortable, the colors are subtle, at times muted even and the detailing sublime! Emile et Ida have produced yet another beautifully elegant, fuss-free collection perfectly suited to the lives of busy and adventurous children!

We particularly love the ruffle detailing this season which can be found on the striped short dungarees, the bib dress in light chambray and (our personal favourite) the pink lurex stripe bib dress.

Socially and environmentally conscious, the Emile et Ida collection is largely manufactured in Portugal, a country renowned for its skill in textile creation. The fabrics are soft and natural and the patterns are always full of humour, we love how this cheeky little kitty has been incorporated into the collection and adore the delicate broderie anglaise blouse, such a cute outfit!

For the littlest ones there are beautiful bloomers, rad rompers and some super cute overalls in terry available in both a pink and blue stripe.

We absolutely adore this creative, charming and playful collection from Emile et Ida, available to lust over in its entirety here!

We've been busy hanging mobiles from the shop ceiling this week and they are drawing so many admiring comments! They really are SO mesmerising as they gently twirl in the air, it's easy to see why they have such a calming effect on babies.

Quite coincidentally all of our current mobiles hail from Scandinavia. Produced by three very different but equally stylish brands, we have something for every nursery.

Konges Sløjd have designed these beautiful cloud mobiles with felted clouds and silver or gold coloured droplets, available in 3 subtly different colour-ways and coordinating beautifully with some of the other nursery pieces we stock by the brand.

Konges Sløjd are also responsible for this stunning swan in flight mobile, a truly unique piece that soars gracefully overhead here in our Brighton shop - it makes for a welcome change from those noisy seagulls!

The Loullou-universe is a concept evoked from the imagination of Lærke Rune, a Copenhagen based product and furniture Designer who has created a small line of architectural toys. All of their products are made from sustainable and organic materials, with all wood used FSC-certified. Their mobiles come in two different styles, "Up in the Air' and 'Stardust', simple and stylish. If you haven't seen their gorgeous baby gym and accessories yet, you must take a look but be warned, its an absolute must-have!

We have so many beautiful pieces from the Liewood range, from muslins and swaddles to the most adorable wash mitts and hooded towels but the pom-pom cloud mobiles have been the biggest hit in store, available in multiple colour combinations and sizes, they come packaged in a cute box which makes them the most adorable new baby gift.

Come visit our store in the heart of Brighton's North Laine area or take a look at our full collection here, we have a growing range of inspirational new baby and nursery products.

Mini Rodini have long offered highly sustainable childrens-wear and their latest collection, "Mother Earth", uses old fishnet and ocean waste to make swimwear, recycled PET bottles to make jackets and cotton that is grown without carcinogenic pesticides and harmful chemicals. Harnessing energy from the wind and sun to sew it all together in the final stages, this a killer collection without killing the planet in the process.

The first of two drops this season introduces some truly fabulous animal characters, the most striking of which has to be the draco print, available in a number of beautiful colour combinations and countless styles across both baby and older children's pieces  - equally as awesome for the girls as boys!

And who wouldn't want to bump into these cute characters down at the stables this summer? Gorgeous horses and cheeky donkeys across dresses, skirts, tees, jumpers, rompers, hoodies and caps to name but a few!

For the very newly borns we are also now stocking smallest size pieces which include wrap bodysuits and leggings in the horse print and the essential basics -  leopard, navy and black.

Indulge yourself further with a look at our complete collection here or come visit our store in the heart of Brighton's North Laine area and see this beautiful new collection in all its glory!

We are beyond excited to welcome The Animals Observatory into the Junior Edition fold for the first time and what a collection to start with!

The lovechild of Jan Andreu and former creative director for Bobo Choses, Laia Aguilar, The Animals Observatory is a timeless brand. Both children and adults are drawn to its sense of playfulness, comfort and aesthetic, all of which based on the philosophy of an old motto that Laia often repeats to her children: ‘Be a good animal, true to your instincts’.

With lots of adorable pieces for your smallest smalls, the baby-suits are some of the cutest one-pieces we have seen in a long time. There are lots of beautiful patterns but our favourites here are the hot pink Halley's Comet and more muted but equally gorgeous busts in beige.

For those super sunny days there are some lovely playsuits and dresses for older girls. We adore the apple patterned terry towelling playsuit and the gingham  sleeveless dress with peach placement print is so elegant, if only they did grown up sizes! 

As well as all of the beautifully light and summer bits there are some lovely pieces that are perfectly suited to the not so sunny days that make up much of the great British summer! These trouser and jacket combos are the perfect marriage of style and comfort.

The Animals Observatory has 10 Manifestos but out of all of them it's number 5 that resonates the most with us: "Love Above All, Equality Above All, Kindness Above All"  - available across a range of styles and colours.

Indulge yourself further with a look at our complete collection here or come visit our store in the heart of Brighton's North Laine area and see this beautiful new collection in all its animal glory!

As a child, Jane Goodall was given a cuddly chimpanzee toy named Jubilee and her passion and love for animals was ignited.

In later life Jane's adventure led her to the Gombe Stream National Park in Africa where she spent her life watching and learning about chimpanzees, she is now credited with being one of world's foremost experts on the species.

Never-ending Summer, the SS18 collection from Bobo Choses tells the story of young Jane, focussing on the questions she sought answers to as a child, curious about the world around her.

To pick our favourites from this sublime range has been an almost impossible task, quite frankly we are as in love with this exciting new collection as we are in awe of Jane's inspiring work.

The baby range boasts some brilliant brights as well as more muted khakis and greens and the most beautiful range of knitted culottes which look fabulous at any age.

For the older girls there are some simply stunning sundresses and skirts which we loved teamed here with the Novesta Forest sneaker.

There are some really fun shorts and tee combos for the boys and lots and lots of unisex pieces, we love the jumpsuits that look just as fab on boys as girls.

Never-ending Summer is our biggest collection yet with some 150 pieces in the range and we've also extended our range up to 9 years! From wardrobe essentials and swimwear to hats and bags, we've got it covered!

Indulge yourself further with a look at our complete collection here or come visit our store in the heart of Brighton's North Laine area and see this beautiful new collection in all its glory!

Baby feet. Right now I can't think of anything in the world cuter than those teeny toes on tiny feet and oh the excitement when the wee one takes their first steps! I remember my joy lasting approximately one whole hour before I realised what this truly meant.....what a game-changer!!!

Amy & Ivor children's footwear is a small business established and run by mum Alice Hedley. They are passionate about baby feet and their soft structure and breathable leather moccasins are kind to developing feet, recognising that the soft bone structure of a child’s foot is better left to grow unrestricted.

We have a great selection of their fabulous shoes here at Junior Edition and are huge fans of these beautifully soft creations.

With winter dealing some really cold spells the fluffy yeti moccasins in burnt sienna and black are proving to be a real hit. A modern and simple, well fitting foot shaped design, with unique combination of colour blocking, printed leather and fringe detail at the front. They are so easy to put on and the elasticated design really does stay on little feet.

The simple fringed moccasin is perhaps their most iconic shoe and we stock it here in nude, slate, and burnt sienna. Made from baby safe vegetable tanned chrome free leather that is naturally soft, supple and breathable. The soft soled structure is kind even to the tiniest of developing feet and is the best footwear for their developing sense of balance.

As young children start to move and develop motor skills its important not to hinder them with heavily structured and cumbersome footwear. That doesn't mean that boot styles need to be ruled out though and Amy and Ivor have created a beautiful range of high tops. As with all of their shoes the soft leather sole is ideal for indoor and light outdoor use in dry conditions, protecting little feet and allowing young walkers to still feel the surfaces they tread upon.  

Winner of numerous awards, Amy & Ivor has gained recognition as the best and most stylish footwear choice for small people. With an ethical and environmentally conscious mindset, they have strived to source the best quality and most eco friendly and safest materials to use in their shoes.

We stock Amy and Ivor shoes in sizes 1-4 which effectively covers up to 18 months. Indulge yourself further with a look at our complete collection here or come visit our store in the heart of Brighton's North Laine area and see these beautiful shoes for yourself!