1+ In The Family: Soft and Comfortable Baby Clothing

1+ In The Family: Soft and Comfortable Baby Clothing

1+ In The Family first launched back in the Autumn of 2012 and was created by Gemma Mases, an experienced designer who is mum to three children herself and, by her admission, something of a children's fashion enthusiast!

The brand launch coincided at with the birth of the designer's niece, little baby Bruna and, as Gemma recounts, it is her sisters brave decision to start a family as a single mother that encouraged her to undertake a project that she had been dreaming for so long, and so 1+ In The Family was also born.

Say Hello To Bonjour

Say Hello To Bonjour

Bonjour was created in 2014 by Anne Millet. A stylist in children's fashion for over 20 years, she wanted to create a more personal universe, one influenced by a love of travel and the colours and textures found in far flung flea markets.

Bonjour is a family business - Anne and her partner Yorick joined forces to help develop the brand, together creating the trademark aesthetic and imagery that is so loved by parents and their children the world over.

We are delighted to be stocking Bonjour here at Junior Edition for our third season now and truly believe that Anne and Yorick have created something really quite magical.

Oeuf: Heavy Petal

Oeuf: Heavy Petal

Brooklyn based Oeuf are a family-run studio and one of our longest-standing sustainable children’s brands. Formed back in 2002 by husband and wife team Michael Ryan and Sophie Demenge, they have been with us here at Junior Edition since the Spring/Summer season of 2018 and continue to delight us season after season with their beautifully playful childrenswear collections.

Combining intuitive design with a clean and simple style this is clothing that is designed to be loved hard and handed down. We know from personal experience how well it wears and washes and how enduring the styles and designs are having been passed from one child to the next here.

The Birinit Bunch

The Birinit Bunch

Launched back in 2019 Birinit Petit hails from Spain and is the brainchild of two long-standing friends, Sara and Anita. Mothers themselves to six children they have created a brand that is truly close to their hearts, bringing to life timeless designs with enduring appeal.

The slow fashion ethos is central to everything they do and great care goes into the design and production of each piece in every collection. Prints are hand-painted and always exclusive to Birinit, fabrics carefully selected and retailers limited to few. Whether dressing for a special occasion or an afternoon in park, their clothing is beautifully versatile and we are delighted to launch our second collection with Birinit for the spring/summer season.

Ketiketa SS22

Ketiketa SS22

Ketiketa is an independent French brand founded in 2007 and directed by Alia Harbi, bringing together a team sharing a same clothing philosophy less is more and a same manufacturing ethic small is beautiful.

Ketiketa collections are designed in their studio in the fifth arrondisement of Paris and made in small-scale production in Kathmandu. Ketiketa promote traditional techniques, working intimately with artisans and small sewing workshops, as well as socially aware organisations.

Mes Kids Des Fleurs SS22

Mes Kids Des Fleurs SS22

Mes Kids Des Fleurs is a Japanese brand founded in 2018 by designer Shan Shan, inspired by photos of her daughter's growth. The name takes its inspiration from the brand's motto - Every child is a blooming flower - welcome to our garden watered by love. Shan's beautiful timeless designs focus on colour matching, high quality fabrics and good tailoring.

The SS22 collection features crisp cotton shirts, fine cotton knitwear, tailored pinafore dresses and suspender shorts and summery Vichy checks, all with a simple Japanese inspired feel.  Beautiful soft tones mix and match perfectly for a timeless and sophisticated look.
May 02, 2022 — Georgia Ashby
Mini Rodini: The Future Looks Bright, Pre AW22

Mini Rodini: The Future Looks Bright, Pre AW22

The latest collection from Mini Rodini is a triumphant return to Mini Rodini at its best, with Cassandra Rhodin's signature prints and the return of some much loved prints from the Mini Rodini archives.

For this collection, Cassandra takes inspiration from New York City in the 70s and the intriguing psychic shops in Manhattan's Lower East Side. Will you be spending the summer in the breezy Hamptons or staying in the city in the hot buzzing streets of New York?

Lali Kids: Inspired By Traditions From The Past

Lali Kids: Inspired By Traditions From The Past

Lali Kids are new to Junior Edition for the Spring/Summer season of 2022. A line of clothing for both babies and older children that is rooted in nostalgia and draws its inspiration from historic traditions. Every new collection is as beautiful as the last - these are pieces to be played in, cherished and then passed down to be worn and loved again.

Lali Studio is a women-led collective that was founded by designer Kinnari McDevitt back in 2015. Passionate about native Indian textiles that are reminiscent of her own childhood, her collections showcase the traditional crafts of artisan printers, weaver and makers.

The Polka Dot Club: Toys To Treasure Forever

The Polka Dot Club: Toys To Treasure Forever

Having long admired The Polka Dot Club and the glorious creations of Jen Murphy, it is with genuine joy that we welcome them to Junior Edition for the first time this season. 

Now in their tenth year, The Polka Dot Club is something really quite special. Handmade with the utmost patience and care, these heritage toys are made to be loved and last forever. It's not hard to imagine them passed through the family for the next generation of children to enjoy, I know we shall cherish ours here forever!

Meadows: Romantic and Feminine Womenswear

Meadows: Romantic and Feminine Womenswear

We are thrilled to add Meadows to our womenswear portfolio here at Junior Edition and judging by the feedback to our instagram post introducing the brand so you are you!

We really appreciate the warm welcome and your enthusiasm for this beautiful brand and send thanks to those of you who have already shopped this collection with us, adding some of the most beautiful pieces of the season to your Spring/Summer wardrobe. We really look forward to seeing your pictures when the warm weather returns and if you are happy for us to share your images on instagram don't forget to tag us!

Mimi Berry: Luxury Leather Accessories

Mimi Berry: Luxury Leather Accessories

We're really excited to further grow our adult offering this season with the addition of stunning luxury leather accessories from Mimi Berry .

A graduate of Fashion Design at Central St Martins Mimi Berry launched her handbag and accessories label upon completing her degree there. Her handmade designs were first sold through small boutiques and her own stall at London's famous Spitalfields Market and, whilst still firmly rooted in East London, Mimi's design studio and showroom are now based in Hackney with her luxury leather goods sold worldwide.

We are thrilled to join a small collective of UK stockists carrying this beautiful brand and have selected 8 beautiful pieces for our first season. 

Our Beautiful Brighton Store

Our Beautiful Brighton Store

It's been a while since we virtually opened our shop doors to those of you that aren't local or haven't visited - we thought you might like a little look around together with a few insider secrets and top tips of where to go and who to visit if you are ever Brighton bound.

We expanded into our bricks and mortar store back in July 2017 and were lucky enough to secure a unit in the heart of Brighton's bustling North Laine which is THE place to come for the best independent cafes, restaurants and shops. Hailed as Brighton's 'Bohemian Quarter' there's nothing you won't find here and we share space with a truly eclectic collection of businesses. You'll find flea markets to children's concept stores (that's us!) and literally EVERYTHING in-between. There's a real community spirit amongst traders and residents here which we are so proud to be a part of.