News Edition
Say Hello To Bonjour
Bonjour was created in 2014 by Anne Millet. A stylist in children's fashion for over 20 years, she wanted to create a more personal universe, one influenced by a love of travel and the colours and textures found in far flung flea markets.
Bonjour is a family business - Anne and her partner Yorick joined forces to help develop the brand, together creating the trademark aesthetic and imagery that is so loved by parents and their children the world over.
We are delighted to be stocking Bonjour here at Junior Edition for our third season now and truly believe that Anne and Yorick have created something really quite magical.
The Birinit Bunch
Launched back in 2019 Birinit Petit hails from Spain and is the brainchild of two long-standing friends, Sara and Anita. Mothers themselves to six children they have created a brand that is truly close to their hearts, bringing to life timeless designs with enduring appeal.
The slow fashion ethos is central to everything they do and great care goes into the design and production of each piece in every collection. Prints are hand-painted and always exclusive to Birinit, fabrics carefully selected and retailers limited to few. Whether dressing for a special occasion or an afternoon in park, their clothing is beautifully versatile and we are delighted to launch our second collection with Birinit for the spring/summer season.
Bebe Organic : Beautiful and Unique
We were thrilled to welcome Bebe Organic to Junior Edition this year, such a beautiful brand that fits so perfectly with our ethos.
Bebe Organic was founded back in 2014 by mother of two and MA graduate of London College of Fashion, Birgit Kadak whose desire to create a range of original, organic childrenwear was driven by the struggle to find suitable clothing for her first-born child who had been diagnosed with atopic dermatitis, an extremely sensitive skin condition.
Emile et Ida
Emile et Ida's collections are always brimming with cheerful designs that are easy to wear. Fabrics are soft and natural and folk, rock, romantic and retro influences can be often be felt. Their clothing is simple and comfortable, never boring and most importantly of all, perfectly suited to the busy and active life of a child.
The brand's creators, Delpine and Céline, are themselves the grandchildren of tailors and Emile et Ida started life in the family home, supported and encouraged by those closest to them and grown through hard work, perseverance and the desire to create something special.
Young Soles
We are delighted to welcome luxury footwear brand Young Soles to Junior Edition for the first time this season. Having owned their designs and admired their workmanship for a number of years, it has been a real thrill to finally be able to add them to our growing footwear collection.
Owner, Founder and Creative Director, Louise Shill has, as you would expect, a wealth of experience in the footwear sector with a long history of developing styles around the world for other brands. Having spotted a gap in the market for classic yet cool children's shoes following the birth of her own daughter, she set about creating a line of her very own!
CandyLab Cool
Candylab Toys have been a staple at Junior Edition for some years but our love has never once wavered in all that time and we are as besotted with them now as the very first time we set eyes on these brilliant vehicles.
Candylab Toys have drawn on a deep love of classic American cars to create the most exquisite collection of elegant and endearing wooden vehicles loved by both kids and adults alike, the gasps that they draw at the shop, especially from grown men, never ceases to make me smile!
The Animal Observatory X Reebok - Club C Revenge
The hotly anticipated third capsule collection from The Animals Observatory in collaboration with Reebok has finally landed and is has been getting a whole lot of love, not least here in the office!
The iconic Club C Revenge from Reebok has been re-booted and restyled by The Animals Observatory's Co-Founder and Creative Director Laia Aguilar, if there's one shoe you (or your kids) need in their wardrobe this season it's these. Wear them with anything and everything because they are THAT good!
Emile et Ida: AW20 - Au Clair De La Lune
Emile et Ida, hailing from France, is the brainchild of brand creators Delphine and Céline whose family history is steeped in fashion. The grandchildren of tailors, Emile et Ida was established in 2010 as a tribute to their parents and is a brand renowned for its soft and natural fabrics, retro vibe and subtle colour palette.
Their AW20 collection is nothing short of sensational and EEEEEP in comes in grown-up sizes too!!
New collection: Bobo Choses - A Dance Romance
We are thrilled to finally reveal the new collection from Bobo Choses for SS20, A Dance Romance.
Inspired by the world of dance as seen through a child's eyes, the collection reflects both their passion for movement and the fun and free spirited way in which they express themselves through the medium of dance, there's no wrong or right way, just their own way!
Comfort meets vintage-retro style this season in a cheerful symphony of colours, prints and textures. We adore the look and feel of this tracksuit, available as separates but absolutely awesome together!
There is some beautiful attention to detail in this collection, embroidery detailing, ribbon and a variety of other finishes that give things that special edge. Wrinkled woven fabrics, elastic and structured fleece, organic cotton knitwear, garment dye knitwear and digital watercolor effect prints are just some of the special characteristics of this movement tribute collection.
We have so much love for the accessories this season, our personal favourites have to be the silky scarfs available in leopard, pineapple and the chachacha kiss, the blue wide brimmed sunhat, the yellow striped elephant school bag and the brilliant RIGHT and LEFT trainers available in sizes EUR 24-35 (UK Infant 7 to Junior 3) to help keep those dance moves in check!
Available in baby sizes 3/6 months through to 24/36 months and kids 2/3 years right up to 10/11 years. Shop the full range here or visit our lovely shop in the heart of Brighton's North Laine where we will have some of the key pieces available to lust after in the coming weeks!
Retro A-Go-Go!
Is there anything quite as satisfying as a trip down memory lane? Reminiscing about the good old days in rose tinted glasses?
I was fortunate enough to have been passed some of my favourite old toys by parents who had diligently stashed them in the loft for decades (and decades!) and it was such a thrill to bring them out again for my own kids and see them being enjoyed all over again.
If you weren't lucky enough to have parents with hoarding tendencies fear not because we have an amazing haul of re-issued vintage toys ready to be loved by a whole new generation and absolutely perfect for Christmas this year!
Fisher Price have reprised some of their most popular classics, we have a fantastic range which includes the classic chatter telephone and little snoopy pull-along dog from the 60’s and the record player and cash register from the 70’s, suitable from as young as 12 months.
My Little Ponies are also back! Who could resist these beautifully colourful little ponies with their long, flowing, comb-able manes and tails in the 80’s? We have ponies from the Classic, Rainbow, Pegasus and Unicorn collections as well as the Pretty Parlour Play-set for pony owners that want to get really serious with their grooming!
And who can resist the lure of a new puppy? Santa will be bringing a Pound Puppy down our chimney on the 25th and I couldn’t resist getting the exact same colour-way I had as a child! They also come as a newborn version complete with nappy. Super cute!
Strawberry Shortcake was another 80's must-have, originally launched at a time when everything had to smell of something! From scratch n sniff stickers to scented rubbers (erasers for the avoidance of doubt for our American friends!), Strawberry Shortcake was, and still is, infused with the most delicious sweet strawberry smell with the 40th Anniversary doll boasting sparkly gold glitter shoes and a metallic red dress.
All of these wonderfully fun retro toys are available online or in-store at our beautiful shop in the heart of the North Laine in Brighton but be quick! These are absolutely flying off the shelves this Christmas.
The Animals Observatory X Reebok
If you were to look up the phrase 'Match made in Heaven' online we're pretty sure that The Animals Observatory's collaboration with global sportswear brand Reebok would be way up there, it's THE most fantastic thing.
Taking both a unique and fashionable approach to children’s trainers and pulling inspiration from the colours and textures of the season, these iconic Reebok styles pay homage to the vintage look and bold designs that both brands are renowned for.
We were lucky enough to be invited to the official launch party in London last week where we literally drooled all over the 4 designs that we have been lusting after behind the scenes for so long. We were really excited to have a good chat with TAO's Creative Director Laia Aguilar and may or may not have spent quite some time at the kids craft table making sock puppets from TAO socks ; )
Available at a just few select global stockists, Junior Edition are hugely excited to be representing this collection in the UK.
Arriving in store in this week and launching online on Monday 10th December we will be stocking all 4 designs across both baby and children's sizes. Starting at EUR 20 right through to EUR 34 we are absolutely thrilled to reveal that we will also be carrying EUR 38 and 39 for the smaller footed mamas out there!
The launch of this collection marks our first real foray into footwear which we will continue to grow throughout 2019 with a dedicated area being developed in-store very soon.
We'd love to see you here in Brighton, we are nestled in the heart of the beautiful North Laine area and have so many lovely Christmas gifts and festive party-ware in addition to our clothing collections. If you can't make it down to see us, the collection is available online here whilst stock lasts - we ship globally with express shipping options available for those last minute purchases!
Ingela's World - Retro Perfection
We are so in love with Sweden-based illustrator Ingela P Arrhenius at the moment. Her beautiful illustrations ooze 50's and 60's retro simplicity and she has a knack for creating the most adorable characters.
The "Where's Mr and Mrs" animal series takes your youngest ones on a colourful hide-and-seek adventure. Whether you choose to journey through a garden with Mrs Ladybird, a forest with Mr Owl, a jungle with Mr Lion or a farmyard with Mrs Hen you will be sure to meet lots of cute characters along your way.
Once little hands are more developed Main Street Magic more than lives up to its name. Visit the bakery, fish market, hair salon, museum, and circus, lifting flaps to make extraordinary discoveries as you wander through this small town. Peer through the die-cut windows of the bakery to admire its mouthwatering croissants, then lift the gatefold to waltz inside where there are additional flaps and wonderful delicacies to discover.
Ingela's collaboration with the French toy makers Vilac is something special and from our range of beautifully designed and crafted wooden toys that include building/stacking toys and skipping ropes, the pull-along toys have to be amongst our favourites. In a hotly contested competition between the hen, the astronaut and the elephant, the musical hen and chick is our in-house winner (we may or may not have been swayed by the fact it plays the can-can!).
There's always room to squeeze one more toy in the stocking and our final addition this year is going to be one of these fun kaleidoscopes though we keep flip-flopping about which one to choose!
Every year we dream of a white Christmas and every year we've been disappointed! Here in the UK Glasgow is currently looking like a snow-lovers best bet with odds as high as 2-1, in Brighton we're taking no chances and if its another wet one we will at least be taking shelter with Vilac's stylish children's umbrellas. The space themed brolly with a gorgeous wooden astronaut handle is our little ones favourite though the cat and bear are equally adorable.
Indulge yourself further with a look at our complete collection here or come visit our beautiful store in the heart of Brighton's North Laine area.