News Edition

Bobo Choses is our first Spring/Summer collection of the year and WOW! What a way to start... For President is everything we love about Bobo - soft naturals meet beautiful bolds and quirky, colourful prints abound.

Ear-to-ear smiles, friendly pet lions, funny pepper presidential candidates, big tomatoes and smiley-fingered hands  - this collection is SO much fun and one the kids are guaranteed to enjoy wearing.

Emile et Ida, hailing from France, is the brainchild of brand creators Delphine and Céline whose family history is steeped in fashion. The grandchildren of tailors, Emile et Ida was established in 2010 as a tribute to their parents and is a brand renowned for its soft and natural fabrics,  retro vibe and subtle colour palette.

Their AW20 collection is nothing short of sensational and EEEEEP in comes in grown-up sizes too!!

The first instalment of the (quite frankly AMAZING) AW20 collection from The Animals Observatory dropped on July 21st at the slightly un-godly hour of 6am CET (thats 5am UK time folks, 5am!) so armed with lots of strong coffee and slightly bleary-eyed we hit the launch button and waited for lift-off!

Launch days are always a slightly apprehensive affair, will you love it as much as we do, did we plump for the pieces you are going to love? The answer was a resounding YES and we were thrilled to read all of your positive feedback and see several pieces and sizes sell out in those first couple of days. When you get all the feels, we get the all the feels too so thank you!

It's here! The eagerly awaited AW20 collection by Bobo Choses, The Catalogue of Marvellous Trades.

Firstly, WOW What a week last week! And what a BUZZ launch day was! Drop 1 landed with us on Thursday 16th July and the excitement in the days that ran up to launch was palpable. We always thought this collection was something pretty special and to see that cross-over amongst all of our wonderful customers really was a joy to behold, thanks to each and every one of you for your orders. 

With the summer sunshine still blazing outside you might be wondering if its even possible to start getting excited about what Autumn/Winter has to offer. For the avoidance of doubt, that will be a big fat YES IT IS!!!

When the latest Bobo collection arrived with us last week (ALL FIFTY BOXES OF IT!!!) we couldn't wait to see what was inside and boy we have not been disappointed, their latest collection is EVERYTHING!

For AW18 Bobo Choses presents the coolest little band we have ever seen. With songs about children and the roller coaster of feelings they experience, they are The Happysads!

This collection is completely inspired by kids and how they express their emotions at an age where it can be hard for them to relay how they are really feeling - we've all been there...the temper tantrums and meltdowns one minute and the joy and exhilaration of being young and free the next - moods as changeable as the weather!

As for our favourite pieces, could there be a task any more impossible? The combination of colours, prints, fabrics and styles makes it so hard to choose but we'll give it our best shot.

For the teeny-tinies we're absolutely loving the rompers.....

 And for the big kids......how is it even possible to look this cool!?!?

There is so much more to see in-store and online, including the most gorgeous fleece jackets and winter coats, come visit us in our Brighton store, the sun is shining and the beach beckons! Or browse the full collection online here - you will not be disappointed.

PS - Just because, I'll leave you with this....

We are beyond excited to welcome The Animals Observatory into the Junior Edition fold for the first time and what a collection to start with!

The lovechild of Jan Andreu and former creative director for Bobo Choses, Laia Aguilar, The Animals Observatory is a timeless brand. Both children and adults are drawn to its sense of playfulness, comfort and aesthetic, all of which based on the philosophy of an old motto that Laia often repeats to her children: ‘Be a good animal, true to your instincts’.

With lots of adorable pieces for your smallest smalls, the baby-suits are some of the cutest one-pieces we have seen in a long time. There are lots of beautiful patterns but our favourites here are the hot pink Halley's Comet and more muted but equally gorgeous busts in beige.

For those super sunny days there are some lovely playsuits and dresses for older girls. We adore the apple patterned terry towelling playsuit and the gingham  sleeveless dress with peach placement print is so elegant, if only they did grown up sizes! 

As well as all of the beautifully light and summer bits there are some lovely pieces that are perfectly suited to the not so sunny days that make up much of the great British summer! These trouser and jacket combos are the perfect marriage of style and comfort.

The Animals Observatory has 10 Manifestos but out of all of them it's number 5 that resonates the most with us: "Love Above All, Equality Above All, Kindness Above All"  - available across a range of styles and colours.

Indulge yourself further with a look at our complete collection here or come visit our store in the heart of Brighton's North Laine area and see this beautiful new collection in all its animal glory!