Gray Label is an Amsterdam based label designed by Emily Gray for babies and kids. The collection consists of a year-round line of premium quality basics that are contemporary yet timeless and unisex, with seasonal additions. Only the softest 100% organic fabrics available are used, to ensure everyday comfort and practicality.
The SS22 collection Purple Haze follows on from Gray Label's 10th anniversary, with sizes ranging from 0 to 12 years and a unisex, lounge-friendly collection for adults, in easy styles that suit the season, moving from chilly moods to sunny vibes. This collection continues with Gray Label's easy, relaxed styles like the dropped shoulder sweatshirts, hoodies, and track pants to create the ultimate comfort. The fresh and seasonal colour Purple Haze - a soft greyed-lilac shade - compliments the core Gray Labels colours peanut, blue grey, rustic clay and grey melange to offer cool, laid-back vibes for Spring.
Gray Label is simplicity in a busy world, focusing on soft colours and clean design that would even make grown-ups a bit envious. Organic apparel for the little minimalist and now their family too.
