Gray Label is an Amsterdam based label designed by Emily Gray for babies and kids. The collection consists of a year-round line of premium quality basics that are contemporary yet timeless and unisex, with seasonal additions. Only the softest 100% organic fabrics available are used, to ensure everyday comfort and practicality.
The Autumn/Winter 2021 collection Autumn continues to celebrate Gray Label's 10th anniversary, with sizes ranging from 0 to 12 years and a new unisex, lounge-friendly collection for adults, all with a relaxed snuggly feel. The Autumn collection showcases easy, relaxed styles like the dropped shoulder sweatshirts, hoodies and track pants to create the ultimate laid-back comfortable look. Next to the fresh and warm seasonal colour Autumn - a rusty-toned red warmed with a hint of brown - the colours peanut, blue grey, rustic clay and grey melange offer a cool, autumnal statement.
Gray Label is simplicity in a busy world, focusing on soft colours and clean design that would even make grown-ups a bit envious. Organic apparel for the little minimalist and now their family too.