Gray Label is an Amsterdam based label designed by Emily Gray for babies and kids. The collection consists of a year-round line of premium quality basics that are contemporary yet timeless and unisex, with seasonal additions. Only the softest 100% organic fabrics available are used, to ensure everyday comfort and practicality.
Gray Label is simplicity in a busy world, focusing on soft colours and clean design that would even make grown-ups a bit envious. Organic apparel for the little minimalist.
This season, classic autumnal layering in new colour peanut is added to the Gray Label essential wardrobe. Peanut is accompanied by highlight colours Mustard, Rustic Clay and classic Nearly Black. Seasonal details like the V neck cardigan and turtle neck tops give a more dressed up touch that feels comfortable and ultra-soft at the same time.