Colorful Standard are on a mission to revolutionise fashion, making responsible products accessible to everyone. Their rainbow selection of colourful basics is designed to be wardrobe staples, versatile enough to be worn year-round and made with the highest quality materials to ensure they last. When you invest in their pieces, you’re investing in something that will remain a favorite in your wardrobe for years to come, reducing the need for constant replacements and minimising waste.
Their transparent supply chain is like an open book—you can see every step they take to ensure fair labour practices and sustainability. They use organic and recycled materials designed to reduce waste and create a circular economy. Their factory currently runs on conventional Portuguese energy, which derives 80% of its electricity from water, wind, and solar power sources.
Junior Edition is a family owned children's concept store in Brighton, UK, established in 2015. We focus on small-batch design and ethical production, stocking a curated selection of beautiful heirloom brands and products for babies and children from newborn to age 13: from clothing, shoes and accessories to design-led toys, books and crafts.
In 2020 we extended our selection to include womenswear and lifestyle products for the whole family. At the end of 2025 we opened Edition, our first standalone store for women just a few doors down from our original children's store.