Baggu was launched by Emily Sugihara with her mom Joan in 2007 shortly after she graduated from college, starting with the now iconic reusable shopping bag. The product range today has now expanded far beyond grocery totes to include best-selling nylon crescent bags, bowler bags, cloud travel bags, laptop sleeves, pouches, and accessories in Baggu's signature bold colours and graphic prints.
Junior Edition is a family owned children's concept store in Brighton, UK, established in 2015. We focus on small-batch design and ethical production, stocking a curated selection of beautiful heirloom brands and products for babies and children from newborn to age 13: from clothing, shoes and accessories to design-led toys, books and crafts.
In 2020 we extended our selection to include womenswear and lifestyle products for the whole family. At the end of 2025 we opened Edition, our first standalone store for women just a few doors down from our original children's store.