Once upon a time there was a clothing brand that spoke the language that children speak...
Bobo Choses was born in 2008 with the idea of creating a clothing brand that could capture the magical, passionate look and language of children, and their first collection in 2009, The Englishman and the Sitting Bull, was successfully received by both public and media. Since then, their growth has been constant and their locally-made garments can be found in the most prestigious stores in more than thirty countries. Bobo is a fifteen people team that works passionately to create innovative and fun worlds for children. The creative department is led by Adriana Esperalba, founder and CEO of the company. Bobo Choses HQ occupies an old toy factory in Mataró, by the Mediterranean Sea, about thirty miles from the city of Barcelona.
The new SS17 collection from Bobo Choses is called A Legend, and is inspired by athletic legends from around the world and through time: In the huge sky of sports there are big stars, strong stars, fast stars so dazzled by their light they cannot see each other. But among the many stars there are a few that shine with a modest, special light of their own: caring stars, brave stars, frightened stars and tenacious stars. It is time they become legends. This charming collection by Bobo Choses introduces you to the legends of sport who all shine in their own special way - high-jumping champion Dick Fosbury who won his own way, tennis player John McEnroe, track and field champion Moses Tanui, Italian cyclist Gino Bartuli, fast swimmer Johnny Weissmuller, Olympic hero Eric Moussambani and the legendary Jamaican bobsleigh team of 1988.
Each collection tells a story that is also published as a children’s book, making their clothes special and meaningful. We love their hand-illustrated prints and carefully selected colours and fabrics in signature comfortable shapes and styles. SS17 includes relaxed, sportswear-inspired silhouettes, often in organic cotton, including vest tops, T shirts, sweatshirts, dresses, midi length skirts and running shorts.
Bobo Choses speaks the language of children. Their core values are creativity, passion, honesty and a sense of humour. Have fun!