Noodoll was created in 2010 by designer and author YiYing Wang. This bright world began its life in a children’s book written and illustrated by YiYing. Noodoll is a celebrity character who lives in a world made of rice and noodles, full of Ricemonster's friends. While writing and illustrating two books YiYing got to know the Ricemonsters very well and was determined to see them come to life. The mischievous Ricemonsters jumped from the pages of YiYing’s books and entered our world as a family of plush toys, Noodoll as we know it was born! Alongside the popular plush toys, the Noodoll range has grown with stationery, accessories and collaborations with talented designers.