Beau Loves was founded in 2010 by Faye Wilde. After studying Fashion at Central Saint Martin’s and hot-footing it between London and Paris, starting a children’s label was never the plan. But the old cliché is very real, your whole world changes once you have a baby, and now Faye wouldn’t want it any other way. Inspired by her fearless, fun-loving little boy Beau, and the stuff he loves, his personality is stamped over every inch of each collection.
The Beau Loves brief is to create a quirky collection of gender-neutral clothes (where possible) that are adventurous, fun, stylish and creative. Beau Loves aim is always the same - to be unique, to stand out from the masses and to match to the beat of their own drum, as all children are unique and we should celebrate this.
The latest collect for SS17 is called 'Summer Of Love' and features washed out chalk blue, coral, elephant grey, olive green, vanilla and inky black, all bleached out by the summer sun. A stone wash treatment gives the garments a vintage feel. Beau has been painting hearts everywhere, seen in the paint brush strokes, love hearts and love net prints. The collection is a mix of loose, easy to wear shapes with an edge, perfect for mixing and matching whether boy or girl. The collection also includes a modern twist on the traditional frill, which features on many statement pieces in the collection.