The New Society
The New Society is a collection of beautiful and timeless clothes designed by creative director Estefania Grandio in Madrid. Designed with sustainability and meant to last, the collection is made in Europe using organic fabrics. The brand name The New Society pursues the ideal of a new generation: a society with heightened awareness that encourages people to come together and take care of one another.
The AW20 collection Back To The Origins is a reflection on how the world and society is changing, a claim to stop and think and to focus on the really important things. It is the origins of things that matters and gives meaning to everything, and we need to use our hands and return to the traditions, honouring the artisans and do things in the most sustainable way. Trying to repair all the mistakes we made and create a better world for future generations.