The New Society
The New Society is a collection of beautiful and timeless clothes designed by creative director and founder Estefania Grandio in Madrid. The brand name The New Society pursues the ideal of a new generation: a society with heightened awareness that encourages people to come together and take care of one another.
The AW21 collection The Art Of Being Aware was created by Estefania during the first lockdown of 2020, when she took comfort in beautiful things and art that inspired her to live in the moment, to be aware. Estafania wanted to collection to have a positive impact without hurting the planet, using natural, recycled and sustainable fabrics developed exclusively in Portugal. Designed with sustainability and meant to last, the collection is made in small workshops in Portugal and Spain, reducing the carbon footprint and supporting local economy.