The New Society is a collection of beautiful and timeless clothes designed by creative director and founder Estefania Grandio in Madrid. The brand name The New Society pursues the ideal of a new generation: a society with heightened awareness that encourages people to come together and take care of one another.
The SS22 collection All The Things I Love is inspired by some of Estefania's favourite things - vintage Hawaiian shirts that she customised at the age of sixteen, and getting lost in a Parisian flea market and finding vintage embroidery, checks, prints and Victorian blouses. Simple pleasures such as reading a good book, a big bowl of strawberries, playing hide and seek and sun-kissed skin in the Summer. Estefania wants every collection to have a positive impact without hurting the planet, using natural, recycled and sustainable fabrics developed exclusively in Portugal. Designed with sustainability and meant to last, the collection is made in small workshops in Portugal and Spain, reducing the carbon footprint and supporting local economy.
