Who We Are

Founded in 2015 in Brighton, UK, Junior Edition is a family owned store providing a curated mix of clothing, accessories, gifts and home decor for kids aged 0-7.  Taking inspiration from the worlds of fashion, art and design, we are committed to offering our customers new and exciting products, and providing something a little bit different to other retailers.

Visit our store

We also have a physical store open 7 days a week in Kensington Gardens in central Brighton, UK.  Come and say hello!

Customer Service

We aim to offer our customers an unrivalled level of service online.

Seen something you like that we don't have?  Out of stock of your size?  We have great relationships with our suppliers and will try our very best to locate any item for you.  

We love to hear from our customers - email us at hello@junioredition.com or contact us through Facebook, Twitter or Instagram.


Our aim is to provide you with well-designed, high quality products that kids will have fun wearing and adults will enjoy buying.  All our products offer excellent value for money in terms of quality and longevity.  We also want to provide you with something new and exciting, and have sourced new designers and brands from around the world, some of them exclusive to us in the UK, as well as offering the very best pieces from your favourite brands.

Our ranges aren't separated into boys and girls, as most of our items can be worn by either, we prefer to focus on strong and quirky design detail, prints and quality fabrics.  We also have a large collection of practical, modern and individual dresses here.

We focus on building outfits, providing coordinating pieces, and finishing touches, so you don't have to shop around for ages trying desperately to find something to go with that top you just bought.  Don't forget to check out our accessories here.

We only have small quantities of each style; once it's gone, it's gone!  We hope this will make our styles special to our customers and more individual to the kids that wear them.

Ethical Statement

We are proud to say that all of our suppliers use responsible manufacturing processes and choose their production countries carefully.  This ensures that all our products have a low impact on the environment and that the people making them are healthy and paid fairly.

Most of our brands use organic cotton, or are made from sustainable materials.

All our packaging is recyclable, and we are committed to using recycled materials wherever possible.

Brand Design

Our logo and characters are designed by Geneviève Gauckler, a French artist, illustrator and art director who is best known for her ever-evolving procession of lovable characters and technicolour digital mashes.  

You can see more of Geneviève's wonderful work here.

junior design award