Maed For Mini
Maed For Mini is a Rotterdam born, Amsterdam based conscious kids brand for 0-10 years. With the use of mature colours, soft quality materials, original designs and produced in a sustainable environment, Maed For Mini create clothing that attracts stylish parents and that kids love to wear.
The SS21 collection It Runs In The Family was created by Edward & Maerle during the lockdown of 2020. Just like a lot of families they spent the Spring mostly at home with the kids, and their home was not only ‘home' but also an office, primary school and daycare! They spent many days at their kitchen table together. Lots of giggles and arguing but also the most valuable honest feedback on new designs from their 5 year old daughter and beautiful print proposals from their 7 year old son. One of his watercolour paintings was the inspiration for the Maed For Mini renewed logo and he also made a unicorn print especially for his little sister. This collection literally was created at the family kitchen table by the Maed For Mini family and therefore feels extra special.
Strong willed, chaotic & creative, social, introvert, extrovert, picky & powerful, fiery, soft & sincere, ambitious - It seems to run in the family.