We were thrilled to welcome Bebe Organic to Junior Edition this year, such a beautiful brand that fits so perfectly with our ethos.

Bebe Organic was founded back in 2014 by mother of two and MA graduate of London College of Fashion, Birgit Kadak whose desire to create a range of original, organic childrenwear was driven by the struggle to find suitable clothing for her first-born child who had been diagnosed with atopic dermatitis, an extremely sensitive skin condition.

Emile et Ida's collections are always brimming with cheerful designs that are easy to wear. Fabrics are soft and natural and folk, rock, romantic and retro influences can be often be felt. Their clothing is simple and comfortable, never boring and most importantly of all, perfectly suited to the busy and active life of a child. 

The brand's creators, Delpine and Céline, are themselves the grandchildren of tailors and Emile et Ida started life in the family home, supported and encouraged by those closest to them and grown through hard work, perseverance and the desire to create something special.

Nellie Quats is the most beautiful childrenswear brand for girls, from baby up to 10 years. Designed in London and made in Portugal the collection is made up of pieces that are both comfortable and stylish with a splash of nostalgia. This is clothing that is more than just pretty; oversized or adjustable in design, it is made for active and growing children, bridging that gap between comfort and style.

Made predominantly from Liberty print and linen the clothing is durable, easy to wear and easy to care for, created in the highest quality natural fabric. This is slow fashion; styles with enduring appeal, designed to be consumed more thoughtfully and worn by more than just the one child.