Apolina's SS24 collection brings the mood of a group holiday in a beautiful old Mallorquin house – card games over breakfast, barefoot adventures in the gardens and late dinners in pretty dresses. Friends become like sisters and the magic of summertime childhood is all around. The eclectic colour palette brings together highlight pops of mango, seafoam and blue jay alongside subtle natural tones of dove, pale rose, milk and wren. Fun, vintage inspired prints convey the off-beat mood of the collection, giving kids the chance to create their own unique vision.

The gorgeous new Jane dress has a beautiful full skirt just perfect for twirling, and is in Apolina's vintage-inspired Solva print with retro pastel tones that pop and bring a playful mood to this pretty party dress. We love Jane’s cool style – pair her with our Collegien socks and retro sandals for the perfect party vibe.

Apolina SS24 Jane Dress

A much-loved style, the Ina dress is back in the season’s specially woven Pendine jacquard in fun retro green tones. Featuring elasticated smocking at chest, sweet frills at the armholes and neck, and Apolina’s signature naive embroidery on the skirt. We love Ina for summer play and warm nights out.

Apolina SS24 Ina Dress

Our favourite Stevie dress returns this season with an embroidery update, and is crafted in pale rose linen with contrast retro blue floral embroideries. This classic Apolina style is perfect for every occasion – we love her styled simply with our Collegien socks and Mary Janes.

Apolina SS24 Stevie Dress

Apolina's much loved Maren dress returns this season in wren coloured linen, a washed-out black that’s a fresh take on an early favourite Apolina colourway, with pops of rose embroidery. Featuring hand smocking at neckline and hand blanket stitch finish, Maren is perfect for summer play.


The delightful Dora dress comes in a soft milk rustic cotton. Pretty floral embroideries in retro spearmint and spring green tones decorate the chest and patch pockets. Featuring contrast hand smocking at the chest and arms, and Apolina's signature hand crochet edging on the neckline and pockets, Dora brings a sweet vintage mood to summer occasions – we love her paired with our Collegien ankle socks and Mary Janes.

Apolina SS24 Dora Dress

The new Nellie dress is shaped like Apolina's beloved Nellie romper, in vintage-inspired Solva linen. Nellie has a 50's mood with sweet puffball sleeves, and pastel-toned scallop and floral embroideries to her collar, chest and pockets. Nellie’s cute retro silhouette is designed to be worn short.

Apolina SS24 Nellie Dress

Apolina's Agnes pinafore dress returns for SS24 in a fun, retro seafoam and spearmint colourway. Her tonal linens feature pretty botanical embroideries on the chest and pockets. A versatile piece, Agnes can be worn alone as a sundress or layered up for any occasion. We love her styled with the beautiful new Fira blouse which features tiers of milk-toned broderie Anglaise frills throughout.


Apolina's much-loved Betsy blouse returns in two colours this season - neutral dove and soft lavender. Featuring a statement collar, puffed sleeves, pinch-dot smocking at cuffs and chest, and a sweet frilled hem trimmed with contrast embroidery. With a classic silhouette, Betsy is perfect to mix and match with any of our shorts to create your own look.

Apilina SS24 Besty Blouse

Apolina SS24 Besty Blouse Lavender

The new Gigi blouse is a sweet summer top crafted in Apolina's striking Western-inspired bellflower print cotton. Featuring hand smocking and a cute scallop effect ricrac edging, Gigi has a lovely babydoll silhouette that pairs perfectly with shorts and trousers.

Apolina SS24 Gigi Blouse

Hilda is a sweet apron style romper in a playful retro Bellflower print, with striking panelling work on bib and pockets, sweet embroidered motifs and linear scallop embroidery at bib and waist. Hilda’s culotte style shorts give the sweetest retro shape. We love her layered over blouses, and styled with our Collegien socks and shoes. 

Apolina SS24 Hilda Romper

The Alma is the cutest retro jumpsuit crafted in Apolina's specialist Pendine jacquard, in a stunning spearmint and spring green colourway. We love this fun jumpsuit styled with pastel sandals for summer play. 

Apolina's favourite Cece short set returns in the season’s Corwen Calico print in the prettiest lilac and milk tones. Featuring an intricately hand-smocked neckline, puffed sleeves and Apolina’s signature naive embroidery. Style her with our Collegien ankle socks, simple Salt-Water sandals and a sunhat for the ultimate holiday look.

Apolina SS24 Cece Short Set

The lovely Verna short set is crafted in a retro-toned bluejay cotton, with hand smocking to neckline and cuffs in pretty pastel pinks, and twisted cotton ties with tassel. Featuring naive floral embroideries to sleeve and pockets. We love Verna’s cute retro proportions.

Apolina SS24 Verna Short Set

Apolina SS24 Verna Short Set Milk

Apolina SS24 launches on Thursday 14th March at 1pm UK time. Don't miss this very special collection.  In the meantime, don't forget to check out our Salt-Water sandals, Pèpè shoes and Collegien socks for the perfect finishing touches.

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