Mini Rodini is a Swedish children’s wear brand that was founded in 2006 by illustrator Cassandra Rhodin as a tribute to all children, their imagination and sense that everything is possible. Mini Rodini takes children seriously with playfulness, meaning it is important that children too have clothes that match their own personality, mood and creativity.
Mini Rodini carries one of the most sustainable ranges of kids clothes on the market, including certified organic cotton pieces and recycled materials. Mini Rodini’s collections continue to grow by each season with sustainable designs in high quality and quirky pieces and prints. A Mini Rodini garment can be quirky, preppy or super sophisticated – the combinations are as endless as the imagination of the ones wearing them, and for any occasion with prints and colours that are always creative, unique and humorous, appreciated by grown-ups and kids alike.
Mini Rodini’s autumn collection AW19 Stay Weird celebrates kids that go their own way and dare to be themselves – the world needs people that stick out from the rest. It can be that they are unable to - or don ́t want to - fit in, that makes them different. There is so much emphasis in society to be perfect and that’s wrong, says Cassandra Rhodin. The inspiration behind AW19 is a mix of references from the movie Stand By Me to the author Goethe and Cassandra’s own childhood, and presents original artwork and prints - featuring Flying Birds, Skeletons, Scorpios, Bristling Cats and Guinea Pigs. The prints with guinea pigs comes from a picture that Cassandra came across when she did her research for the collection: I found an image of Princess Diana as a child with her guinea pig Peanut. It awoke a sentimental feeling inside of me. Once upon a time she was a shy kid that tried so hard to fit in.
Sustainability is at the heart of the collection, with over 99% of products made from sustainable materials. By sustainable materials, we mean non-conventional materials that have a lower impact on nature and human health, such as organic cotton, recycled polyester, and Modal®. True to the brand’s dedication to sustainability, the Mini Rodini Basics collection is now produced in Tencel instead of 100% GOTS certified cotton. Tencel is a wooden fibre that feels soft and breathes - a great sustainable alternative to cotton - produced in an advanced closed loop process, with minimal impact on the environment and with an economical use of energy and water.