byEloise London was born when Lena and Anine, two Scandinavian mums with five daughters (and one son) amongst them saw the need for a fun, lovely and high quality hair band. With careers in fashion, consulting and finance, they created byEloise London, allowing them to combine their roles as mothers with a business they enjoy and believe in. Their hair bands have the added benefit of looking good on your wrist as a bracelet, and come in a variety of fresh and fashionable colours and charms. Each season new styles are added to the collection to sit alongside timeless classics. There is a colour and a charm for everyone and for every occasion. Girls, princesses, and women of all ages love the byEloise London bangle bands.