Co Label emerged in response to a fundamental question: why do we even produce fashion for children? In reality, children are happy in simple and comfortable clothes with room to move and grow. Founder and mother of four children My Seline von Appen Keller has created a timeless, capsule children’s wear brand focussing on premium, sustainable children’s wear, produced with respect for both planet and people, and in fabrics and styles that you’ll be able to pass on from generation to generation.
The Co Label philosophy is to produce seasonless, long lasting and hard-wearing styles using responsible manufacturing methods. At Co Label everything begins with the material. Over half a year is spent sourcing textiles as sustainably as possible. The very first Co Label collection was produced from premium ‘surplus fabric’ i.e. the fabric remaining from producers once manufacturing was completed for international brands. All of Co Label’s fabrics are weaved, washed and dyed close by in Europe (Italy). All clothes are sewed in Italy by skilled craftsmen with fair working conditions, while the use of dye and other agents adhere to the strict European standards. This is your guarantee for fewer ‘clothing miles’ and all without a huge price tag.
Co Label garments are made from gentle, breathable materials that are incredibly soft to touch – even after 30+ washes. Careful production, clever design and thoughtful details ensure your child’s clothes that will last more than a season. All styles are available in a palette of neutral colours that remain classic and sympathetic to varying skin palettes and body shapes. The same goes for the design; if clothes are to be truly reusable, both genders should be able to benefit from them. You can find your favourite styles in varying materials, sold at a consistent price, and most of all you will always be able to match an old favourite with a new one. That’s true sustainability.