In 1930 Fisher-Price set standards for each of their toys that are still in place today. These standards included intrinsic play value, ingenuity, strong construction, good value and action. The goal was to create toys that appealed to a child's imagination that encouraged interactive play.
Fisher-Price have re-issued some of the classic and most memorable pieces from their archives - styles that parents will remember fondly from their own childhood and wish they had kept! The re-issues follow Fisher-Price's core values: sturdy and of strong construction. Toys to be played with and enjoyed by this generation, and kept for the next to enjoy again.