New collection: Bobo Choses - A Dance Romance

New collection: Bobo Choses - A Dance Romance

We are thrilled to finally reveal the new collection from Bobo Choses for SS20, A Dance Romance.

Inspired by the world of dance as seen through a child's eyes, the collection reflects both their passion for movement and the fun and free spirited way in which they express themselves through the medium of dance, there's no wrong or right way, just their own way!

Comfort meets vintage-retro style this season in a cheerful symphony of colours, prints and textures. We adore the look and feel of this tracksuit, available as separates but absolutely awesome together!

There is some beautiful attention to detail in this collection, embroidery detailing, ribbon and a variety of other finishes that give things that special edge. Wrinkled woven fabrics, elastic and structured fleece, organic cotton knitwear, garment dye knitwear and digital watercolor effect prints are just some of the special characteristics of this movement tribute collection.

We have so much love for the accessories this season, our personal favourites have to be the silky scarfs available in leopard, pineapple and the chachacha kiss, the blue wide brimmed sunhat, the yellow striped elephant school bag and the brilliant RIGHT and LEFT trainers available in sizes EUR 24-35 (UK Infant 7 to Junior 3) to help keep those dance moves in check!

Available in baby sizes 3/6 months through to 24/36 months and kids 2/3 years right up to 10/11 years. Shop the full range here or visit our lovely shop in the heart of Brighton's North Laine where we will have some of the key pieces available to lust after in the coming weeks!

 

Happy New Year!

Happy New Year!

Happy New Year to all of our wonderful customers!  Thank you so much for your custom, your friendship and your continuing loyalty through what has been a challenging year for us at times, it means everything to have you as part of the Junior Edition family!

We hope that like us you have enjoyed fabulous festive season, after the super hectic (but fun!) run-up to Christmas at the shop we had several blissful days off, at home surrounded by family with all our usual Christmas traditions and presents including Star Wars lego for Nathan - this year's Boxing Day Build was the AT-AT!

And so we return, excited to embrace 2020 and all the adventures it will bring. Believe it or not the online business turns five this year, FIVE!!!! Honestly, we can hardly believe it and thinking back to how the business was back in 2015, run from a spare room at home around a full time job, it's amazing to think how much has changed and how far we have come. Watch out for some exciting celebrations and discounts around our birthday time.

With the warehouse now really taking shape, we have been busy interviewing and hope to appoint an e-commerce and warehouse manager in the next couple of weeks. We are excited to be able to offer the online service we always intended in 2020 with a dedicated team managing orders and enquiries and the ability to help with measurements, print placement queries and anything else you might want to know! If you think this might be you, or you know someone that might be the perfect fit do let us know, the position is based just along the coast from our Brighton store in the harbour town of Newhaven.

We are PUMPED about the SS20 collections which kick off in the next couple of weeks, it looks set to be a really exciting season with lots of incredible pieces that we can't wait to show you. 

We are also thrilled to announce that we will be welcoming a host of new brands to the Junior Edition family in 2020 including The New Society, Long Live The Queen, Caramel, Nellie Quats and Omibia as well as expanding our footwear lines with Pepe, Menorquines, Donsje and Saltwater joining Veja, Angulus, Hummel and Novesta.

Some exciting invitations have started landing with us in the last couple of weeks as buying season commences, including an invitation to the Fall/Winter 2020 presentation from The Animals Observatory in Paris at the end of the month. Excited? Much!?!

I just love the start of a new year, it's always filled with so much hope and enthusiasm for positive change. Here's hoping 2020 is kind to each and everyone of you, and a little bit fabulous too. Happy New Year!