News Edition
Apolina SS24 Preview
Apolina's SS24 collection brings the mood of a group holiday in a beautiful old Mallorquin house – card games over breakfast, barefoot adventures in the gardens and late dinners in pretty dresses. Friends become like sisters and the magic of summertime childhood is all around.The eclectic colour palette brings together highlight pops of mango, seafoam and blue jay alongside subtle natural tones of dove, pale rose, milk and wren. Fun, vintage inspired prints convey the off-beat mood of the collection, giving kids the chance to create their own unique vision.
Bobo Choses: A Folk Song
Like many, I find the Winter months after Christmas hard, so the arrival of our SS24 collections is just the lift we all need to banish those Winter blues. First up, the mighty Bobo Choses, injecting a much needed splash of colour and a whole heap of sunshine into an otherwise grey day.
“A Folk Song” launches here at Junior Edition next week and we are so excited to share some of our personal highlights from the collection with you. A tribute to folkloric traditions, the collection is inspired by folk festivals where children and adults gather in the streets among musicians, storytellers, dancers and creatures.
Welcome Kalinka
We are delighted to welcome Kalinka to the Junior Edition family for the AW23 season. A brand that embodies everything there is to love about the cooler weather - gorgeous knitwear that is handcrafted with love, in Bulgaria.
Their classic designs have enduring appeal, these are pieces that will no doubt be passed down to second and even third owners to be loved again and again and again. Their style is nostalgic and distinctive and the pieces as practical and comfortable as they are beautiful.
Totally Tropical Tinycottons
If you close your eyes and imagine a secret place hidden deep in the jungle you might just stumble into the magical world imagined by Tinycottons for their fabulously colourful and beautifully bright Spring/Summer season.
El Paraiso is a place where moves to its own rhythm, where the sun shines brightly through the day and the rain falls at night, where flowers bloom eternally, birds sing and exotic fruits grow wild.
Wonderfully Whimsical - Little Cotton Clothes
Little Cottons Clothes are back with a wonderfully whimsical collection for the Spring/Summer season. Think vintage inspired floral dresses and rompers, seersucker gingham shorts and dungarees, tulle trimmed tutus and broderie anglaise layered blouses inspired by nature and carefree Summer days.
A collection of over 20 pieces, for both babies and older children up to 8 years of age, that are perfect for the Spring / Summer season - light weight and airy, comfortable and floaty, evocative of fun-filled, warm summer days from yesteryear.
Bonjour: The Little House On The Prairie
AW22 is our fourth season with Bonjour, and the collection, entitled "Little House On The Prairie", may well be our favourite so far. Brimming with pieces that showcase traditional techniques such as embroidery, smocking, quilting and block-printing in colours, prints and textures influenced by designer Anne Millet's love of travel.
Bobo Choses Forever Now
Bobo Choses’ new AW22 collection Forever Now is all about time. What is time? Who is it? What does it want? Whilst it might prove to be a tricky thing for adults to get to grips with this is definitely not the case for children who have their own way of relating to it. For them, time is flexible, malleable, friendly, and a constant present.
Kamso: Inspired by African Heritage
We are delighted to welcome Kamso to Junior Edition for the first time this season. Founded by Seyi Sokoya, it is the most beautiful children's lifestyle brand, ethically made and inspired by African heritage. For boys and girls up to 8 years of age.
Seyi was inspired to create Kamso after graduating. She became a mother during her last year of university and had noticed that children's clothing lacked the authenticity she associated with African heritage with African inspired clothing often relying heavily on the use of intense prints in their design.
1+ In The Family: Soft and Comfortable Baby Clothing
1+ In The Family first launched back in the Autumn of 2012 and was created by Gemma Mases, an experienced designer who is mum to three children herself and, by her admission, something of a children's fashion enthusiast!
The brand launch coincided at with the birth of the designer's niece, little baby Bruna and, as Gemma recounts, it is her sisters brave decision to start a family as a single mother that encouraged her to undertake a project that she had been dreaming for so long, and so 1+ In The Family was also born.
Say Hello To Bonjour
Bonjour was created in 2014 by Anne Millet. A stylist in children's fashion for over 20 years, she wanted to create a more personal universe, one influenced by a love of travel and the colours and textures found in far flung flea markets.
Bonjour is a family business - Anne and her partner Yorick joined forces to help develop the brand, together creating the trademark aesthetic and imagery that is so loved by parents and their children the world over.
We are delighted to be stocking Bonjour here at Junior Edition for our third season now and truly believe that Anne and Yorick have created something really quite magical.
Oeuf: Heavy Petal
Brooklyn based Oeuf are a family-run studio and one of our longest-standing sustainable children’s brands. Formed back in 2002 by husband and wife team Michael Ryan and Sophie Demenge, they have been with us here at Junior Edition since the Spring/Summer season of 2018 and continue to delight us season after season with their beautifully playful childrenswear collections.
Combining intuitive design with a clean and simple style this is clothing that is designed to be loved hard and handed down. We know from personal experience how well it wears and washes and how enduring the styles and designs are having been passed from one child to the next here.
The Birinit Bunch
Launched back in 2019 Birinit Petit hails from Spain and is the brainchild of two long-standing friends, Sara and Anita. Mothers themselves to six children they have created a brand that is truly close to their hearts, bringing to life timeless designs with enduring appeal.
The slow fashion ethos is central to everything they do and great care goes into the design and production of each piece in every collection. Prints are hand-painted and always exclusive to Birinit, fabrics carefully selected and retailers limited to few. Whether dressing for a special occasion or an afternoon in park, their clothing is beautifully versatile and we are delighted to launch our second collection with Birinit for the spring/summer season.