Clothing wise it's been one the most unusual to date, with collections trickling through in multiple drops across almost all brands due to impact on production and distribution during this tumultuous year.
One brand that was already doing things differently (and by their own free will I hasten to add) is Amsterdam based Repose AMS who moved to a refreshingly different approach to selling clothes at the end of 2019, releasing four collections across the year - two main and two capsule, aimed at bucking the trend of selling summer shorts in February and winter coats in July.
Emile et Ida, hailing from France, is the brainchild of brand creators Delphine and Céline whose family history is steeped in fashion. The grandchildren of tailors, Emile et Ida was established in 2010 as a tribute to their parents and is a brand renowned for its soft and natural fabrics, retro vibe and subtle colour palette.
Their AW20 collection is nothing short of sensational and EEEEEP in comes in grown-up sizes too!!
Wynken is the most beautiful fashion brand from London, creating childrenswear that we stock from 6 months all the way up to 12 years. Established in 2014, Elbe Lealman (formerly Head Designer at the fabulous 'Folk') created Wynken after becoming a mother, realising her dream of creating a contemporary and creative children's clothing collection with a strong design and quality focus. Clothing that parents love to buy and children love to wear!
Fiesta Forever is a gloriously rich collection, muted tones combine with colours that pop! There are textured fabrics, beautifully bold prints, soft velour and faux fur jerseys and chunky alpaca knits. Colours include mallow pink, umber, otomi blue and buff and buttermilk tones together with burgundy and fiesta green plaid.
The first instalment of the (quite frankly AMAZING) AW20 collection from The Animals Observatory dropped on July 21st at the slightly un-godly hour of 6am CET (thats 5am UK time folks, 5am!) so armed with lots of strong coffee and slightly bleary-eyed we hit the launch button and waited for lift-off!
Launch days are always a slightly apprehensive affair, will you love it as much as we do, did we plump for the pieces you are going to love? The answer was a resounding YES and we were thrilled to read all of your positive feedback and see several pieces and sizes sell out in those first couple of days. When you get all the feels, we get the all the feels too so thank you!
It's here! The eagerly awaited AW20 collection by Bobo Choses, The Catalogue of Marvellous Trades.
Firstly, WOW What a week last week! And what a BUZZ launch day was! Drop 1 landed with us on Thursday 16th July and the excitement in the days that ran up to launch was palpable. We always thought this collection was something pretty special and to see that cross-over amongst all of our wonderful customers really was a joy to behold, thanks to each and every one of you for your orders.
We have welcomed a few new and really beautiful brands to Junior Edition this season. The absolutely gorgeous work of Dutch designer Hetty Van Driest and her brand Long Live The Queen has already become a firm favourite with us.
Now in their fifth season, Long Live The Queen SS20 is a collection of ethically produced and environmentally conscious girls clothing which we are stocking in ages 2-10 years. Made from up-cycled fabrics, organic jersey and super soft knits, all carefully selected to help reduce the footprint left behind.
Favourite pieces this season? Honestly, I love it all and if it came in adult sizes I would most definitely be wearing it. The puff sleeves are an absolute winner for me and are seen across several tees (in golden yellow and rose dawn) as well as the gorgeous short and long and sleeve terry sweaters which come in lavender, bronze, multicoloured stripes and green dots (short sleeved) and toffee and vintage blue (long sleeved).
I'm a sucker for short shorts (yes I was born in the 70's!) and terry too! Both the brown spots and multicoloured stripes shorts look great with their coordinating sleeveless tops with a ruffle collar. A beautifully practical combo that looks divine too!
Of the dresses, the candy stripe tiered maxi is a personal favourite. It can be dressed up to make the perfect party dress but looks equally as stylish with a pair of trainers and works really well layered with the short-sleeved lavender terry sweater.
I also really love the tie dye effect on the gorgeous off-white sweater, it takes me back to carefree summer days in Ibiza, wandering around the hippy markets, soaking up the sunshine and the atmosphere. What I would give to be there now! It's all turned rather cold here in Brighton again today. Still, summer is just about in our grasp and we've had a few really glorious spring days recently to help us on our way. I'll give it a couple of weeks before the kids beg me to roll out the paddling pool in the back garden!
There's so much more to see online, you can shop the full collection here. All of our shop staff have relocated to the warehouse for the time-being so online orders are being despatched in lightening quick time!
I think for so many of us, dressing our kids in gorgeous clothes give us great pleasure. Equally, I think that for some (certainly me) the investment both emotionally and financially in our own wardrobes has waned slightly, now that there are small people to dress. And certainly (for many mamas) things aren't in the same place or the same shape as they used to be, having undertaken the immense task of carrying/birthing children and breast-feeding.
I am a default jeans and trainers kind of girl, and there's nothing wrong with that. It's a practical, comfortable and safe look that works well. There's occasions though where I do find myself feeling a bit meh as my staying in and going out clothes are one and the same! And so we've decided to broaden our horizons a bit and branch out a little further than we have historically into womenswear, with so many of our favourite baby and kid brands having adult offshoots with some really lovely pieces.
Emile et Ida is one of the womenswear brands we have decided to focus on this spring/summer - they design and produce deliciously retro basics with folky roots. Its a really wearable collection and one that can be as easily dressed up as down plus (bonus!) lots of tees and tops that look great with jeans. With a colour palette of caramel and ecru together with dusty pinks and blues we are stocking skirts and dresses too from extra small to large.
We are also carrying Liilu in mama sizes this season for the first time. A really beautiful collection with a timeless feel. Every piece is made from 100% organic cotton muslin and we have a small but perfectly formed collection of dresses, skirts, shirts and blouses available but be quick, we are already down to the last item in several designs!
We are also delighted to be stocking Bobo Choses Growing Young again this Spring/Summer. A Dance Romance is an immensely fun collection that features prints and shapes from the kids collection. They have taken some of the very best pieces and given them just a little bit of a twist - we have some stand-out t shirts and sweatshirts (I may have brought them all!) but also some gorgeous knits and some beautifully printed shirts and midi skirts and so much more besides!
With additional pieces from Rylee and Cru, Mingo, My Moumout, Poudre Organic, Monkind, The Animals Observatory and Le Petit Germain plus adult sunglasses from Izipizi, its well worth a browse! We are currently in the throes of making our website a bit more user friendly, its still a work in progress but we have created a Womenswear section and you are now able to search by price, size and brand, it makes such a difference!
Womenswear is an area we hope to continue to grow.....we may well top up our existing collections this season and have already placed orders for Autumn/Winter 2020. Shop what we have so far online here, and watch this space for further news!
We love it when there is buzz around a brand or a collection and Misha & Puff has brought it in bucketloads these last couple of weeks! We had so many messages from customers dying to find out what we are stocking this season and the enthusiasm has been infectious, we were so excited to make the collection live yesterday at 3pm (or so, after a hugely stressful technical glitch!) and we couldn't be more grateful for your response, thank you for each and every one of your glorious orders which we are pleased to say will be winging their way to you early next week.
For anyone not familiar with Misha & Puff, the brand was founded by stylist Anna Wallack in 2011. From the humble beginnings of the very first season when handmade samples were personally carried shop-to-shop to generate interest, Misha & Puff has grown into the business we know and love today. Crucially there is one thing that hasn't changed in all that time and that is the ethos that is central the brand, to make things the best way possible, in the nicest way possible.
Each Misha & Puff piece is thoughtfully designed before being lovingly handcrafted in Peru by a team of dedicated and talented knitters, all of whom are very much part of the Misha & Puff family and many of which have been a part of the team since the very beginning. The knitters take great pride in their creations (rightfully so because they are things of beauty!) and on the hang tag of each garment you will find the name of the person responsible for creating that individual item.
Working with premium natural fibres, the merino in Misha and Puff designs is incredibly soft, hard-wearing and itch-free whilst the hand-dying process creates a truly unique and rich depth of colour. SS20 also features luxurious pima cotton yarn and the new collection is perfect for those sunny days ahead.
The ever-popular popcorn sweaters and cardigans return in the prettiest colour palate - vanilla, caramel, coral, dusty blue, sunflower and faded space dye. It's so hard to choose a favourite but I think it's the dusty blue that has my heart this season, available from 12 months all the way up to 8 years.
The must have item of the season has to be the skating pond skirt which completely sold out in all seven colour-ways in just a couple of hours! We can't wait for your images to start filtering though on instagram (please do tag us) as it was one of our personal favourites this season too. Pleated, and complete with attached bloomers this piece encapsulates Misha & Puff's signature style, combining beauty with practicality.
If knitwear isn't your thing there are some lovely pieces in organic pima cotton carrying the beautiful orchard design. We have the balloon romper, collar tee, cycling shorts and the scout dress (pictured) available in both mint and sunflower. The dress is just so easy to style with a built-in kerchief together with a ruffle hem. Just beautiful.
There are some beautiful t-strap shoes and sandals too, which are so versatile and would look fab with just about everything.
Hands up who has impeccably dressed kids but often neglects to buy anything new for themselves? I know I'm not alone! With the latest Bobo Choses Growing Young collection we are all out of excuses. Featuring prints and shapes from the kids collection, Bobo have given some very best pieces a little twist and come up with the most amazing capsule collection for growing-young adults who appreciate creativity and love to have fun!
For those not already familiar with their SS20 collection, A Dance Romance, it is (as the name suggests!) inspired by the joyful world of dance. With this collection, young-at-heart dancers are encouraged to let themselves go, feel the rhythm, dance and feel happy and if you've seen any of their brilliantly bonkers promo videos you'll have seen what they mean!
There are too many womenswear pieces on our must-have list to feature here. There are some stand-out t-shirts and sweatshirts, some lovely knits (we adore the oranges knitted short sleeve jumper) but also some beautiful printed shirts and midi skirts.
This is our second season carrying Growing Young and our first to feature menswear, we have chosen a few keys pieces that we think will appeal, taking twinning possibilities to tripletting possibilities if you are that way inclined!
Accessories include beautiful silky scarfs in either a leopard, chachacha kiss and all over pineapple print and some very cute short socks available in lips and leopard!
For the home we love these bamboo plates and cups - available separately as sets of four with the plates priced at just £26 and cups at £17.
"When dancing, there isn’t a right way and a wrong way, there’s just your own way. Dancing gives us a feeling of happiness; makes ourselves feel confident and becomes a way to express what we cannot put into words."
Available online now in women's sizes XS-L and Mens S-L.
Dolce Far Niente is a way of life, the art of not doing very much at all and enjoying the simple pleasures that life brings. It also happens to be the name of the latest collection by Tiny Cottons, one rooted in all things Italian as the name suggests.
Inspired by warm, sunny summers in Italy the collection is a nod to the slow life philosophy that the Italians have mastered so perfectly. A colour palette of yellows, greens, blues and terracotta are combined with a series of super cute prints. Strawberries, oranges, sunshine, flowers, hearts and the sweetest little sausage dogs are all designed to transport us to the landscape and culture of Italy.
As well of lots of unisex pieces and some fabulously cute knitwear we have some gorgeous summer dresses - strawberry, heart, sunshine and vichy designs all feature in Drop 1 as well accessories including this fabulous check bucket hat. (We ate all the biscuits, sorry.)
In Drop 2 we have a beautiful swimwear collection including this one piece in the Il Bassotto sausage dog print which would be perfectly teamed with the transparent jelly shoes designed to keep little feet safe on the beach (also available in light pink, cerulean blue, red and yellow and landing in Drop 2 ).
Drop 1 launched Wednesday 22nd January and is already online here with Drop 2 following on Wednesday 19th February. We are stocking baby sizes at 6, 9, 12 and 18 months plus kids sizes 2, 4, 6 and 8 years, lots of styles and lots of choice, we hope you enjoy our edit!