News Edition
Konges Slojd
Founded back in 2014, Copenhagen based Konges Sløjd have been part of the Junior Edition family for over five years now. We fell in love with their simple, functional and beautiful designs whose Scandinavian roots can be keenly felt and whose appeal is enduring.
A store favourite, it is a go-to brand for so many of our visiting customers as well as well as being hugely popular amongst those shopping online. Whether decorating the nursery, clothing newborns and older children or looking for beautifully designed toys and homewares, our current collection of over 500 pieces offers plenty of choice with seasonal print themes and new products being added all the time.
Oeuf: Heavy Petal
Brooklyn based Oeuf are a family-run studio and one of our longest-standing sustainable children’s brands. Formed back in 2002 by husband and wife team Michael Ryan and Sophie Demenge, they have been with us here at Junior Edition since the Spring/Summer season of 2018 and continue to delight us season after season with their beautifully playful childrenswear collections.
Combining intuitive design with a clean and simple style this is clothing that is designed to be loved hard and handed down. We know from personal experience how well it wears and washes and how enduring the styles and designs are having been passed from one child to the next here.
Mini Rodini: The Future Looks Bright, Pre AW22
The latest collection from Mini Rodini is a triumphant return to Mini Rodini at its best, with Cassandra Rhodin's signature prints and the return of some much loved prints from the Mini Rodini archives.
For this collection, Cassandra takes inspiration from New York City in the 70s and the intriguing psychic shops in Manhattan's Lower East Side. Will you be spending the summer in the breezy Hamptons or staying in the city in the hot buzzing streets of New York?
Petit Nord - A Uniqua Collaboration
New to Junior Edition this season is Petit Nord. We love beautifully crafted footwear in traditional styles and these gorgeous shoes and boots tick ALL the boxes.
Petit Nord first launched back on 1998 with a vision to create pretty, practical and durable footwear for children, crafted from only the very highest quality materials. Their strong Scandinavian roots can be keenly felt in each and every one of their designs - classic in style; muted, natural colours combine with splashes of bright in eye-catching and enduring designs.
Beautiful Bachaā
We are delighted to welcome beautiful French brand Bachaā to Junior Edition for the first time this season. Created in Paris in 2019 as an expression of a love for and connection to India, the name Bachaā is the phonetic transcription of the name that parents affectionately give to their children in Hindi (pronounced BaTchaA).
Bachaā create the prettiest clothing using artisanal processes such as block printing and hand embroidered detailing, for this reason no two garments are quite the same, every piece has its own slice of unique!
Fairechild: Whatever the Weather Outerwear
As we excitedly await a TWO DAY HEATWAVE here in Brighton, deep down we all know it'll be wet again before the week is out and April is of course renowned for it's showers. The Easter school holidays are often a bit of a wash-out but if this last year has taught us anything, its how to get outside and make the most of what's around us and, I have to admit we really have been on some lovely outdoors adventures during the pandemic that might otherwise have passed us by.
Fairechild garments are perfect for little adventurers and they make the most incredible outerwear that is both beautifully timeless in design and innovative in construction. These are garments that not only enable play "whatever the weather" but are produced by methods that are kind to both people and planet.