Our Top Picks For Sweaters This Autumn

Brrr - it's cold outside, and it feels as if winter might just be around the corner.  Keep warm with our great selection of cosy jumpers and sweatshirts - we've picked the softest organic cotton sweatshirts, all with lovely cosy brushed fleece or terry linings to keep your little ones warm all through the winter.

Ubang Babblechat Snow Leopard Hoodie

There's some great styles to choose from - for monochrome fans we have some lovely cosy and cool styles from Nununu, Moi Kidz and Koolabah.  

Nununu Diagonal Star Print Hoodie


Moi Raven Print Hooded Top

Koolabah Lost in Space Planets Jumper

We have luxurious butter soft sweatshirts from Emile Et Ida all with gorgeous embroidered detail in the softest of colours for serious French chic, and for more French cool - check out the Kira Kids Macarons sweatshirt too!

Emile Et Ida Rabbit Hooded Sweatshirt

Kira Kids Macarons Sweatshirt

Emile Et Ida Zebra Sweatshirt

Don't miss out on the modern pop art chic from Soft Gallery and Nadadelazos, we love the Hot dog sweatshirt by Soft Gallery featuring on trend metallic print, and the Bauhaus Chair hoodie by Nadadelazos, a must for any fan of midcentury modern chairs!

Soft Gallery Hot Dog Sweatshirt

Nadadelazos Bauhaus Chairs Hooded Sweatshirt

Animals are a big trend this season - we are huge fans of Popupshop, and they don't disappoint this season with new lion, cats and gorilla digital print sweatshirts all with super soft brushed isoli cotton linings.  The tiger print from Billybandit is very cool too, and adds a welcome pop of colour to a grey winter day!

 Popupshop Cat Hoodie 

 Popupshop Lion Sweatshirt

Billybandit Tiger Sweatshirt

For the serious fashionistas we also have limited stock left of the amazing 3D alligator sweatshirts from Ine De Haes.

Ine De Haes 3D Alligator Sweatshirt

Check out our sweater section in the shop for our full range, with so many great styles to choose from, there's sure to be something to keep the kids warm, cosy and stylish this winter!  Shop sweaters now!

Lucky Boy Sunday New Friends

We have some new (and completely adorable) additions to the Junior Edition family!  Arriving this week are the new lines from our favourite Danish design team Lucky Boy Sunday.

Blib Blob

In baby alpaca, we have a new and very special secret friend Blib Blob, plus the tiniest new additions to the friends, the new Minis Gorby and Nulle - perfect for stocking fillers and newborn gifts.  

Mini Nulle

We're also slowly adding to our home section with a gorgeous and luxurious hand tufted Mause rug, and we've restocked on our existing secret friends too, including the sold out Jealous Baby, Balthazar and Bow Jovi.

Mause Rug and Little Mause

There's also 4 - yes, 4! - new plush babies Little Bobo, Little Bonbon, Little Mause and Little Stanley to join our popular Little Nulle plush friend, these are available for limited pre-orders with delivery end November.  These are so soft and cuddly, very furry and full of character - who can resist their huge eyes?!

Little Bobo

Little Bon Bon

Little Stanley

And don't forget our Lucky Boy Sunday / Quinn and Fox collaboration in the store too!

Don't miss out, this is already our fastest selling new collection.  Shop Lucky Boy Sunday now!

October 11, 2015 — Georgia Ashby

Cool Halloween Style at Junior Edition

Halloween is coming soon!  We love any excuse to dress up, and to help you pick something amazing for your little ones to wear for the season we have a special Halloween section on the website!  

Cool Halloween style at Junior Edition!

There's styles for dressing up and turning temporarily into costumes - we will be making the easiest (and coolest!) witches costume ever with our Nununu maxi star dress.  And we have plain black tights and leggings by Mini Rodini to keep little legs warm.

Nununu Maxi Star Dress

There's also styles that can be worn over and over again without being too costume-y - spooky skull appliqués from Bang Bang Copenhagen, mysterious black cats by Popupshop and cool mummy prints from Indikidual.

Bang Bang Copenhagen Booh Sweatshirt and Skull Pants

Popupshop Black Cat Sweatshirt and Leggings

Indikidual Mummy Raglan T Shirt and Skateboarding Mummies Sweatshirt

We also have the fab Animalesque head dresses - black cats, owls and foxes, as well as the beautiful hand made sequin and leather cat ears from Woodstock London and silk ribbon cat ears by Pretty Blue Fox to finish off any outfit.  

Animalesque Black Cat Head Dress

Pretty Blue Fox Cat Ears

And to keep the spooks and ghouls away, there's our 'Anti-Ghost' Ghost by Le Petit M, a great companion whilst trick or treating, or for use as a spooky Halloween decoration that can be used in any cool kid's bedroom!

Le Petit M 'Anti Ghost' Ghost

The best bit is that these are lovely clothes and accessories in their own right that can be worn and used long past All Souls' Day all through the season.

Wakamono Doodle Skull Sweatshirt and Sweat Pants

Check out our Halloween section in the shop now!  Shop Halloween.

Quinn & Fox new monochrome collection 'Colourless'

The latest collection by Quinn and Fox for AW15 is called Colourless, and is a completely monochrome collection, with super soft pre-washed organic separates.  Each season Quinn & Fox collaborate with artists across the globe for their prints, and this season we have very exciting collaborations with Lucky Boy Sunday, Katy Smail and Young Double.

Lucky Boy Sunday Sweat Pants

From luxury Danish art toy designers Camilla Koerschen and Camilla Ebdrup, better known as Lucky Boy Sunday, we have the amazing Nulle print on sweat pants and a very cute zip up hoodie.

Nulle Sweat Pants

 There's also the Cry Baby illustration on a very soft, pre-washed organic cotton T shirt.

Cry Baby T Shirt

Their collaboration with Rox Webster from Young Double in the UK resulted in these gorgeous leggings featuring the striped Roxy Bear print.

Roxy Bears Leggings

And finally, from Katy Smail we have the bold and graphic chameleon print.  Katy Smail was born in Scotland and now lives in Brooklyn, New York, where she works as an illustrator, designer and exhibiting artist.  (She's also collaborated with Soft Gallery this season too!)


Katy Smail Chameleon Sweat Pants

It's very important to Quinn and Fox that the clothing is made fairly, by people that are paid fairly.  They highlight that over 40% of clothing on shelves in high street stores is made by children in unsafe conditions, which is quite a scary thought.  Every single Quinn and Fox item is handmade from thread to finish in Los Angeles, California, and the brand takes pride in finding the softest organic yarns and the best water-based eco-dyes to make the finished material.

Brilliant T Shirt

We love Quinn and Fox's relaxed LA style, their artistic collaborations with the coolest and most talented illustrators, artists and designers across the globe, and their passion about ethical and sustainable production methods that are friendly to the environment.  Shop Quinn and Fox now!

September 24, 2015 — Georgia Ashby

Nadadelazos new AW15 collection 'Klein Art'

Spanish brand Nadadelazos collections are different, colourful, and incredibly comfortable for children to wear and just feel free.  They are unique for their special hand-drawn illustrations and bright colours.  If you are trying to wrap your tongue around the name then try 'Nada de Lazos which means no laces or no ties - extra comfortable clothing that's all about getting the kids dressed quickly so that they can get on with playing.  Clothes for real kids!  All Nadadelazos collections are ethically produced too and have the GOTS (Global Organic Textile Standard) certified label.  

 Hand Print Sweatshirt and Bauhaus Chairs Print Pants

Their collection for Autumn this year is called 'Klein Art' and is inspired by the great artists of the last century: Yves Klein, Pablo Picasso, Frida Kahlo, Andy Warhol, Paul Klee, Joan Miro and Salvador Dali.  Check out the amazing 'Kalowapadali' print which features cute drawings of all these artists, including Andy Warhol and a can of soup!

Kalowapidali Dress

Pablo Picasso T Shirt

The colours are bold, modern and bright, and include Yves Klein blue, and the red and yellow of the Bauhaus movement.  Prints feature hand-drawn illustrations inspired by Miro, Paul Klee and Picasso, including Picasso's pigeons, Miro's linear doodles and Paul Klee's geometric animals.

Picasso Pigeon Print Dress


Paul Klee Clover Cat T ~Shirt

We love the bold hand print inspired by Yves Klein, the 'Kalowapidali' print with its hand-drawn prints of twentieth century artists including Frida Kahlo and Salvador Dali, and last but not least, the Bauhaus chair print featuring iconic midcentury modern chairs.

Bauhaus Chair Print Hoodie

A lovely collection sure to appeal to design and art loving parents and inspire little ones!   Shop Nadadelazos now!

September 24, 2015 — Georgia Ashby

Fast Food! Soft Gallery AW15 Part Two...

Soft Gallery's collection The Scene, inspired by the streets of NYC, has a retro New York pop art vibe reminiscent of Andy Warhol's New York.  A key part of the collection features pop art fast food, very on-trend for AW15 and seen in some of our other collections too!  

Hot Dog Sweatshirt

We love the hot dog illustration by Danish artist Kitt Stuart Schwenn, featuring hot pink and gold screen-printing on a vintage grey sweatshirt.

Burger Print T Shirt

There's also burgers, in the form of the pop art inspired long sleeve burger T shirt, featuring colour-pop yellow and turquoise on a deep charcoal tee.  For babies we have a very cool burger all over print in grey, perfect for mixing and matching.  Our babies range in Soft Gallery goes up to 36 months, so suitable for toddlers too!

Burger Print Sweatshirt Jacket

We love how these pieces can be slotted in with our other collections to add or mixed in with your existing wardrobe.  Very wearable and very on trend!  Shown here with jeans by Mini Rodini and tulle pompom hair clip by Woodstock London.

Hot Dog Sweatshirt and Mini Rodini Jeans

All of the Soft Gallery range is luxurious but wearable, we love how the screen-printing really pops on this range and the premium quality of the range means it's not going to fade or wear after a couple of washes.  Grab yourself some Soft Gallery fast food to go...  Shop Soft Gallery now!


September 09, 2015 — Georgia Ashby

Cats, Cats, Cats! Soft Gallery AW15 Part One...

Soft Gallery's new collection is called The Scene and is inspired by the streets of NYC - the art, music, fashion and people.  The collection has a retro New York artist's vibe, and features iconic New York street food in burger and hot dog illustrations, 1980s roller skates, bunny ears and deeley boppers, and New York pets, featuring cat illustrations and embroideries, and miniature dogs - chihauhuas and french bulldog prints.

Embroidered Kitty Jacket

Soft Gallery is best-known for its artistic collaborations which feature as prints, embroidered details and embellishment on all its garments; a 'Soft Gallery' of art.  When we first saw the AW15 collection there were immediate stand-out illustrations in the collection, most of them featuring cats!  Our favourite piece this season is the embroidered kitty jacket, featuring an embroidered cat on the back with sequin embellishments from an original illustration by Katy Smail.  The same design is also featured on this cool sweatshirt dress too.

Embroidered Kitty Sweatshirt Dress

We also have this rather fabulous sweatshirt featuring a siamese cat wearing deeply boppers!  From an original Soft Gallery illlustration by Mia Overgaard, the sweatshirt features softly gathered neckline and waist and embroidered details.

Kittycat Sweatshirt

Babies are well catered for in the collection, with very cute cat illustrated sweatpants, sweatshirt jacket and sweatshirt dress all featuring the cute cat illustrations by Scottish artist Katy Smail.

 Kitty Print Dress

And last up is the stunning screen printed, embroidered and embellished artwork of Marie Lisborg from Denmark, featuring, yes, another cat!  On oeko-tex premium quality cotton and featuring a lovely softly gathered neckline and cuffs.

Embroidered Cat Top

We love the high quality screen-printing, premium cottons and hand embroidered details of Soft Gallery pieces, all in practical, easy-care shapes that make them extremely wearable and modern.  Beautiful artistic pieces that are designed to be worn.  Shop Soft Gallery now!

September 09, 2015 — Georgia Ashby

Tinycottons AW15 Collection

Tinycottons has already been very popular with customers since our launch, and it's not surprising, with its gorgeous theme of Hibernation, including wonderful prints of bears, pine cones and fur!

 Bear Print Top

The whole Tinycottons collection is designed to mix and match, with a choice of monochrome black and white or a modern colour palette of gold, mint and navy.

 Bear, Pine Cone and Fur Prints

We love Tinycottons for its amazing quality - with premium quality pima cotton for the T shirts and leggings, and super soft sweatshirts and sweatpants with lovely cosy fleecey linings.  We love the accessories too, Tinycotttons have really thought about the finishing touches to an outfit and we have a great collection of winter hats, scarves and socks!

 Fur Print Dress and Hibernation Socks

A very well thought out collection with beautiful and modern prints in simple, well-cut shapes.  Shop Tinycottons now!

August 17, 2015 — Georgia Ashby

New Collection - NUNUNU AW15

Nununu is about to arrive at Junior Edition, and we are very excited!  We've just launched it in the shop for pre-order, and will be shipping out to our lovely customers in approximately one week's time.

 Star Tutu Dress

We love the new AW15 collection by Nununu, it's possibly one of their strongest collections yet.  This season features the classic Nununu star print in charcoal and black, a new big circle graphic print in back on charcoal or white on black, and new shapes including the very cool Ninja top.

Ninja Top

We've selected some of the more directional monochrome pieces from the collection for you, including seven dresses (yes, we've gone a bit dress-mad this season, but they were all so fabulous!), donkey pants, and denim pieces in fantastic shapes including an amazing asymmetric denim biker jacket.

Denim Biker Jacket

Sizes are limited, so get it whilst you can!  Shop NUNUNU now.

August 16, 2015 — Georgia Ashby