News Edition

The first instalment of the (quite frankly AMAZING) AW20 collection from The Animals Observatory dropped on July 21st at the slightly un-godly hour of 6am CET (thats 5am UK time folks, 5am!) so armed with lots of strong coffee and slightly bleary-eyed we hit the launch button and waited for lift-off!

Launch days are always a slightly apprehensive affair, will you love it as much as we do, did we plump for the pieces you are going to love? The answer was a resounding YES and we were thrilled to read all of your positive feedback and see several pieces and sizes sell out in those first couple of days. When you get all the feels, we get the all the feels too so thank you!

Mini Rodini have long offered highly sustainable childrens-wear and their latest collection, "Mother Earth", uses old fishnet and ocean waste to make swimwear, recycled PET bottles to make jackets and cotton that is grown without carcinogenic pesticides and harmful chemicals. Harnessing energy from the wind and sun to sew it all together in the final stages, this a killer collection without killing the planet in the process.

The first of two drops this season introduces some truly fabulous animal characters, the most striking of which has to be the draco print, available in a number of beautiful colour combinations and countless styles across both baby and older children's pieces  - equally as awesome for the girls as boys!

And who wouldn't want to bump into these cute characters down at the stables this summer? Gorgeous horses and cheeky donkeys across dresses, skirts, tees, jumpers, rompers, hoodies and caps to name but a few!

For the very newly borns we are also now stocking smallest size pieces which include wrap bodysuits and leggings in the horse print and the essential basics -  leopard, navy and black.

Indulge yourself further with a look at our complete collection here or come visit our store in the heart of Brighton's North Laine area and see this beautiful new collection in all its glory!