News Edition
Bonjour: The Little House On The Prairie
AW22 is our fourth season with Bonjour, and the collection, entitled "Little House On The Prairie", may well be our favourite so far. Brimming with pieces that showcase traditional techniques such as embroidery, smocking, quilting and block-printing in colours, prints and textures influenced by designer Anne Millet's love of travel.
Say Hello To Bonjour
Bonjour was created in 2014 by Anne Millet. A stylist in children's fashion for over 20 years, she wanted to create a more personal universe, one influenced by a love of travel and the colours and textures found in far flung flea markets.
Bonjour is a family business - Anne and her partner Yorick joined forces to help develop the brand, together creating the trademark aesthetic and imagery that is so loved by parents and their children the world over.
We are delighted to be stocking Bonjour here at Junior Edition for our third season now and truly believe that Anne and Yorick have created something really quite magical.
The Birinit Bunch
Launched back in 2019 Birinit Petit hails from Spain and is the brainchild of two long-standing friends, Sara and Anita. Mothers themselves to six children they have created a brand that is truly close to their hearts, bringing to life timeless designs with enduring appeal.
The slow fashion ethos is central to everything they do and great care goes into the design and production of each piece in every collection. Prints are hand-painted and always exclusive to Birinit, fabrics carefully selected and retailers limited to few. Whether dressing for a special occasion or an afternoon in park, their clothing is beautifully versatile and we are delighted to launch our second collection with Birinit for the spring/summer season.
Meadows: Romantic and Feminine Womenswear
We are thrilled to add Meadows to our womenswear portfolio here at Junior Edition and judging by the feedback to our instagram post introducing the brand so you are you!
We really appreciate the warm welcome and your enthusiasm for this beautiful brand and send thanks to those of you who have already shopped this collection with us, adding some of the most beautiful pieces of the season to your Spring/Summer wardrobe. We really look forward to seeing your pictures when the warm weather returns and if you are happy for us to share your images on instagram don't forget to tag us!
One Family: Three Beautiful Brands
Rylee and Cru have been with us since SS18. Founded by Californian Illustrator Kelli Murray Larson and inspired by her own young family, their collections are brimming with high quality basics. Timeless, comfortable and easy-to-wear styles in soft and subtle seasonal colour palettes and prints, for babies right through to adult.
More recently the Rylee and Cru collective have added two new brands to their portfolio, Noralee and Quincy Mae, both of which are delighted to be stocking for the first time this season.
Emile et Ida
Emile et Ida's collections are always brimming with cheerful designs that are easy to wear. Fabrics are soft and natural and folk, rock, romantic and retro influences can be often be felt. Their clothing is simple and comfortable, never boring and most importantly of all, perfectly suited to the busy and active life of a child.
The brand's creators, Delpine and Céline, are themselves the grandchildren of tailors and Emile et Ida started life in the family home, supported and encouraged by those closest to them and grown through hard work, perseverance and the desire to create something special.
Nellie Quats: Liberty and Linen
Nellie Quats is the most beautiful childrenswear brand for girls, from baby up to 10 years. Designed in London and made in Portugal the collection is made up of pieces that are both comfortable and stylish with a splash of nostalgia. This is clothing that is more than just pretty; oversized or adjustable in design, it is made for active and growing children, bridging that gap between comfort and style.
Made predominantly from Liberty print and linen the clothing is durable, easy to wear and easy to care for, created in the highest quality natural fabric. This is slow fashion; styles with enduring appeal, designed to be consumed more thoughtfully and worn by more than just the one child.
Marsou - Parisian Upcycled and Recycled Fashion
New for this Spring/Summer season is Paris based French brand Marsou. Founded back in 2016 by Laetitia Flandre after 5 years of working for luxury fashion house Chanel, Laetitia combines the beauty of high end fashion with sound environmental credentials. Marsou is clothing that cares for the planet and we are thrilled to add them to our growing portfolio of beautiful, sustainable brands.
Marsou creations are designed, hand-dyed and handmade in Paris using a combination of up-cycled fabric leftovers that are sourced from luxury French fashion houses together with organic certified and eco friendly fabrics free from chemicals that might harm both the body and the Earth.
Liilu: Bloom
Liilu creates timeless, sustainable clothing that is both minimalistic in design and classic in style. Sibylle Pal is the German designer and mother of two at the heart of this brand and her collections are very much rooted in memories from her own childhood and influenced by years of travel.
The collection itself is manufactured in Portugal, made entirely from 100% organic cotton making it wonderfully kind to the most sensitive of skins. Every Liilu piece has gone through a special washing technique that gives the garment a unique softness and signature scent.
Beautiful Bachaā
We are delighted to welcome beautiful French brand Bachaā to Junior Edition for the first time this season. Created in Paris in 2019 as an expression of a love for and connection to India, the name Bachaā is the phonetic transcription of the name that parents affectionately give to their children in Hindi (pronounced BaTchaA).
Bachaā create the prettiest clothing using artisanal processes such as block printing and hand embroidered detailing, for this reason no two garments are quite the same, every piece has its own slice of unique!
Poudre Organic: Para Sempre
Poudre Organic is the brainchild of Manon and Quentin who, having struggled to find affordable ecological and natural clothing for their third child, started to make a range of simple, practical and beautiful clothing for their daughters. Inspired by fabrics such as organic cotton muslin gauze and traditional, vintage styling this evolved into a much admired collection of clothing that other people both loved and wanted too and so in 2014, Poudre Organic was born.
As the name itself suggests, everything in the collection is organic and the clothing itself is ethically made in Portugal using only the softest organic cottons that are GOTS and OEKO-TEX certified as well as other low energy materials such as linen. Their designs are lovingly put together in small scale surroundings where the name of every seamstress is known to Manon and Quentin.
We Are The New Society: The Sea Side of Life
The New Society is a truly beautiful collection of clothes for both children and women created by Estefania Grandio in Madrid. Designed with sustainability and made in Europe using organic fabrics it is our third season with this beautiful brand.
Their SS21 collection is called The Sea Side Of Life - as seaside dwelling folks ourselves it was always going to be a concept we were going to fall in love with, even if Brighton isn't quite as evocative of sunny sandy days as the med!