News Edition
Apolina SS24 Preview
Apolina's SS24 collection brings the mood of a group holiday in a beautiful old Mallorquin house – card games over breakfast, barefoot adventures in the gardens and late dinners in pretty dresses. Friends become like sisters and the magic of summertime childhood is all around.The eclectic colour palette brings together highlight pops of mango, seafoam and blue jay alongside subtle natural tones of dove, pale rose, milk and wren. Fun, vintage inspired prints convey the off-beat mood of the collection, giving kids the chance to create their own unique vision.
Bobo Choses: A Folk Song
Like many, I find the Winter months after Christmas hard, so the arrival of our SS24 collections is just the lift we all need to banish those Winter blues. First up, the mighty Bobo Choses, injecting a much needed splash of colour and a whole heap of sunshine into an otherwise grey day.
“A Folk Song” launches here at Junior Edition next week and we are so excited to share some of our personal highlights from the collection with you. A tribute to folkloric traditions, the collection is inspired by folk festivals where children and adults gather in the streets among musicians, storytellers, dancers and creatures.
Totally Tropical Tinycottons
If you close your eyes and imagine a secret place hidden deep in the jungle you might just stumble into the magical world imagined by Tinycottons for their fabulously colourful and beautifully bright Spring/Summer season.
El Paraiso is a place where moves to its own rhythm, where the sun shines brightly through the day and the rain falls at night, where flowers bloom eternally, birds sing and exotic fruits grow wild.
Wonderfully Whimsical - Little Cotton Clothes
Little Cottons Clothes are back with a wonderfully whimsical collection for the Spring/Summer season. Think vintage inspired floral dresses and rompers, seersucker gingham shorts and dungarees, tulle trimmed tutus and broderie anglaise layered blouses inspired by nature and carefree Summer days.
A collection of over 20 pieces, for both babies and older children up to 8 years of age, that are perfect for the Spring / Summer season - light weight and airy, comfortable and floaty, evocative of fun-filled, warm summer days from yesteryear.
Bonjour: The Little House On The Prairie
AW22 is our fourth season with Bonjour, and the collection, entitled "Little House On The Prairie", may well be our favourite so far. Brimming with pieces that showcase traditional techniques such as embroidery, smocking, quilting and block-printing in colours, prints and textures influenced by designer Anne Millet's love of travel.
Say Hello To Bonjour
Bonjour was created in 2014 by Anne Millet. A stylist in children's fashion for over 20 years, she wanted to create a more personal universe, one influenced by a love of travel and the colours and textures found in far flung flea markets.
Bonjour is a family business - Anne and her partner Yorick joined forces to help develop the brand, together creating the trademark aesthetic and imagery that is so loved by parents and their children the world over.
We are delighted to be stocking Bonjour here at Junior Edition for our third season now and truly believe that Anne and Yorick have created something really quite magical.
The Birinit Bunch
Launched back in 2019 Birinit Petit hails from Spain and is the brainchild of two long-standing friends, Sara and Anita. Mothers themselves to six children they have created a brand that is truly close to their hearts, bringing to life timeless designs with enduring appeal.
The slow fashion ethos is central to everything they do and great care goes into the design and production of each piece in every collection. Prints are hand-painted and always exclusive to Birinit, fabrics carefully selected and retailers limited to few. Whether dressing for a special occasion or an afternoon in park, their clothing is beautifully versatile and we are delighted to launch our second collection with Birinit for the spring/summer season.
Meadows: Romantic and Feminine Womenswear
We are thrilled to add Meadows to our womenswear portfolio here at Junior Edition and judging by the feedback to our instagram post introducing the brand so you are you!
We really appreciate the warm welcome and your enthusiasm for this beautiful brand and send thanks to those of you who have already shopped this collection with us, adding some of the most beautiful pieces of the season to your Spring/Summer wardrobe. We really look forward to seeing your pictures when the warm weather returns and if you are happy for us to share your images on instagram don't forget to tag us!
One Family: Three Beautiful Brands
Rylee and Cru have been with us since SS18. Founded by Californian Illustrator Kelli Murray Larson and inspired by her own young family, their collections are brimming with high quality basics. Timeless, comfortable and easy-to-wear styles in soft and subtle seasonal colour palettes and prints, for babies right through to adult.
More recently the Rylee and Cru collective have added two new brands to their portfolio, Noralee and Quincy Mae, both of which are delighted to be stocking for the first time this season.
Emile et Ida
Emile et Ida's collections are always brimming with cheerful designs that are easy to wear. Fabrics are soft and natural and folk, rock, romantic and retro influences can be often be felt. Their clothing is simple and comfortable, never boring and most importantly of all, perfectly suited to the busy and active life of a child.
The brand's creators, Delpine and Céline, are themselves the grandchildren of tailors and Emile et Ida started life in the family home, supported and encouraged by those closest to them and grown through hard work, perseverance and the desire to create something special.
Nellie Quats: Liberty and Linen
Nellie Quats is the most beautiful childrenswear brand for girls, from baby up to 10 years. Designed in London and made in Portugal the collection is made up of pieces that are both comfortable and stylish with a splash of nostalgia. This is clothing that is more than just pretty; oversized or adjustable in design, it is made for active and growing children, bridging that gap between comfort and style.
Made predominantly from Liberty print and linen the clothing is durable, easy to wear and easy to care for, created in the highest quality natural fabric. This is slow fashion; styles with enduring appeal, designed to be consumed more thoughtfully and worn by more than just the one child.
Marsou - Parisian Upcycled and Recycled Fashion
New for this Spring/Summer season is Paris based French brand Marsou. Founded back in 2016 by Laetitia Flandre after 5 years of working for luxury fashion house Chanel, Laetitia combines the beauty of high end fashion with sound environmental credentials. Marsou is clothing that cares for the planet and we are thrilled to add them to our growing portfolio of beautiful, sustainable brands.
Marsou creations are designed, hand-dyed and handmade in Paris using a combination of up-cycled fabric leftovers that are sourced from luxury French fashion houses together with organic certified and eco friendly fabrics free from chemicals that might harm both the body and the Earth.