News Edition
Soor Ploom Drop 3 Preview
The third and final drop from Soor Ploom is very nearly upon us and we can't wait to bring you the last pieces needed to complete your winter wardrobes.
With nearly 20 new styles incoming, you won't be short of choice and we will be adding the Agatha Tunic, Charlie and Imogen Overalls, Eloise, Enola and Tippi Pinafores, Jane Trousers, Mayes and Molly Skirts, Prudence Skorts and Vintage Jeans to our drop1 and 2 selection.
Say Hello To Bonjour
Bonjour was created in 2014 by Anne Millet. A stylist in children's fashion for over 20 years, she wanted to create a more personal universe, one influenced by a love of travel and the colours and textures found in far flung flea markets.
Bonjour is a family business - Anne and her partner Yorick joined forces to help develop the brand, together creating the trademark aesthetic and imagery that is so loved by parents and their children the world over.
We are delighted to be stocking Bonjour here at Junior Edition for our third season now and truly believe that Anne and Yorick have created something really quite magical.
The Birinit Bunch
Launched back in 2019 Birinit Petit hails from Spain and is the brainchild of two long-standing friends, Sara and Anita. Mothers themselves to six children they have created a brand that is truly close to their hearts, bringing to life timeless designs with enduring appeal.
The slow fashion ethos is central to everything they do and great care goes into the design and production of each piece in every collection. Prints are hand-painted and always exclusive to Birinit, fabrics carefully selected and retailers limited to few. Whether dressing for a special occasion or an afternoon in park, their clothing is beautifully versatile and we are delighted to launch our second collection with Birinit for the spring/summer season.
Ketiketa SS22
Ketiketa is an independent French brand founded in 2007 and directed by Alia Harbi, bringing together a team sharing a same clothing philosophy less is more and a same manufacturing ethic small is beautiful.
Ketiketa collections are designed in their studio in the fifth arrondisement of Paris and made in small-scale production in Kathmandu. Ketiketa promote traditional techniques, working intimately with artisans and small sewing workshops, as well as socially aware organisations.
Lali Kids: Inspired By Traditions From The Past
Lali Kids are new to Junior Edition for the Spring/Summer season of 2022. A line of clothing for both babies and older children that is rooted in nostalgia and draws its inspiration from historic traditions. Every new collection is as beautiful as the last - these are pieces to be played in, cherished and then passed down to be worn and loved again.
Lali Studio is a women-led collective that was founded by designer Kinnari McDevitt back in 2015. Passionate about native Indian textiles that are reminiscent of her own childhood, her collections showcase the traditional crafts of artisan printers, weaver and makers.
Meadows: Romantic and Feminine Womenswear
We are thrilled to add Meadows to our womenswear portfolio here at Junior Edition and judging by the feedback to our instagram post introducing the brand so you are you!
We really appreciate the warm welcome and your enthusiasm for this beautiful brand and send thanks to those of you who have already shopped this collection with us, adding some of the most beautiful pieces of the season to your Spring/Summer wardrobe. We really look forward to seeing your pictures when the warm weather returns and if you are happy for us to share your images on instagram don't forget to tag us!
One Family: Three Beautiful Brands
Rylee and Cru have been with us since SS18. Founded by Californian Illustrator Kelli Murray Larson and inspired by her own young family, their collections are brimming with high quality basics. Timeless, comfortable and easy-to-wear styles in soft and subtle seasonal colour palettes and prints, for babies right through to adult.
More recently the Rylee and Cru collective have added two new brands to their portfolio, Noralee and Quincy Mae, both of which are delighted to be stocking for the first time this season.
Bebe Organic : Beautiful and Unique
We were thrilled to welcome Bebe Organic to Junior Edition this year, such a beautiful brand that fits so perfectly with our ethos.
Bebe Organic was founded back in 2014 by mother of two and MA graduate of London College of Fashion, Birgit Kadak whose desire to create a range of original, organic childrenwear was driven by the struggle to find suitable clothing for her first-born child who had been diagnosed with atopic dermatitis, an extremely sensitive skin condition.
Emile et Ida
Emile et Ida's collections are always brimming with cheerful designs that are easy to wear. Fabrics are soft and natural and folk, rock, romantic and retro influences can be often be felt. Their clothing is simple and comfortable, never boring and most importantly of all, perfectly suited to the busy and active life of a child.
The brand's creators, Delpine and Céline, are themselves the grandchildren of tailors and Emile et Ida started life in the family home, supported and encouraged by those closest to them and grown through hard work, perseverance and the desire to create something special.
CandyLab Cool
Candylab Toys have been a staple at Junior Edition for some years but our love has never once wavered in all that time and we are as besotted with them now as the very first time we set eyes on these brilliant vehicles.
Candylab Toys have drawn on a deep love of classic American cars to create the most exquisite collection of elegant and endearing wooden vehicles loved by both kids and adults alike, the gasps that they draw at the shop, especially from grown men, never ceases to make me smile!
The Animal Observatory X Reebok - Club C Revenge
The hotly anticipated third capsule collection from The Animals Observatory in collaboration with Reebok has finally landed and is has been getting a whole lot of love, not least here in the office!
The iconic Club C Revenge from Reebok has been re-booted and restyled by The Animals Observatory's Co-Founder and Creative Director Laia Aguilar, if there's one shoe you (or your kids) need in their wardrobe this season it's these. Wear them with anything and everything because they are THAT good!
Emile et Ida: AW20 - Au Clair De La Lune
Emile et Ida, hailing from France, is the brainchild of brand creators Delphine and Céline whose family history is steeped in fashion. The grandchildren of tailors, Emile et Ida was established in 2010 as a tribute to their parents and is a brand renowned for its soft and natural fabrics, retro vibe and subtle colour palette.
Their AW20 collection is nothing short of sensational and EEEEEP in comes in grown-up sizes too!!