News Edition

Wow, what a rollercoaster of a year 2020 turned out to be! It was a bumpy old year but we made it through, in large part thanks to the support of our wonderful customers, thank you.

Amongst all of the chaos it has been a year of reflection for us, as a business. We first came into this five whole years ago now and there's no denying that it has been TOUGH on occasion, juggling family with a business that grew to include a physical store as well as online threw up some of the most enormous challenges. We have worked really hard across the last couple of years to smooth out operational issues. Securing a warehouse and having a proper distribution hub was a game-changer for us and we are lucky enough to have a really strong and committed team who have been nothing short of amazing during this pandemic.

Mini Rodini, Diana - Chapter one of FIVE (oh yes!!) that will be released between now and the end of March, dropped last Thursday 30th January. Paying homage to the style icon that is Princess Diana, it is a gorgeously preppy, sporty-chic collection with very British roots.

One of our favourite items from the collection HAS to be the country jacket, it is such a great transitional piece for Winter to Spring. Perfect for layering with fleece or warm knits in this colder weather and brilliant on its own as the temperatures improve. Made in recycled polyester and organic cotton it combines functionality with a very classic heritage style. Water-repellent with BIONIC-FINISH® ECO coating and breathable, it has foldable corduroy cuffs that means it can grow with your child. Wish, wish, wish they did this in grown-up sizes!!

If you are more sports pitch than country field minded, you are going to LOVE the rugby shirts which we are stocking in four beautiful colours including this pretty pink. Made from organic cotton and produced in a factory that is part of MIni Rodini's living wage project. This product is GOTS certified – the strictest certification for organic materials on the market today, which involves rigid controls throughout the entire manufacturing process, including chemical use and working conditions.

Mini Rodini's commitment to sustainability is well documented, it is one of the most sustainable childrenswear collections around. The (out-of-this-world) panther jacket for example, is made in 100% recycled polyestar from recycled PET plastic bottles, discarded fishing nets and used clothes making it GRS certified. What's not to love!?!

With four more beautiful chapters yet to be revealed, make sure you stay tuned for lots more exciting products and prints. Chapter 2 lands on Thursday 13th February and we can't wait to show you what we have!

Check out the full collection online here, it also includes some fabulous baby pieces in brilliant prints including tiger stripes and unicorns!

Christmas - that crazy, wondrous period of excess - how we LOVE it!!  Inevitably we've overdone it again this year and whilst the focus still firmly remains on ploughing through the five (!) remaining boxes of chocolates before the end of December we have also had THAT conversation in our house - the carb-free, alcohol-free, oh my god I have a whole stone to lose one.  Yes, as of January 1st we are strictly BACK TO BASICS!

We've had a little re-jig on the shop floor this morning too, taking a moment to coo over those gorgeously outlandish seasonal prints and patterns we have so loved AW17 but also appreciating those practically perfect basics.  The ones that go with everything, the ones that tame a pair of intensely patterned leggings and those that come together to make a more muted yet equally beautiful and classic ensemble.

MarMar Copenhagen were a new brand for us this season, their gorgeous tulle skirt and gold lurex cardigan were one of our party picks in a previous blog post but its their newborn baby bits that have stolen our hearts.  The striped and black rib pictured below are also available in rose, blue, and melange grey, both beautiful and practical.

We love that leopard is considered a basic by Mini Rodini, its such an ace print and surprisingly versatile.  In our house the leggings are probably the most requested piece, I literally can't wash and dry them quickly enough for the next wear!  All bases are covered from short sleeve tees and grandad shirts to rompers and bodysuits, but its the fleeces that have been proving really useful during this cold spell.  I would literally live in the onesie if they made it big enough!

Gray Label brings calmness to the world of children’s fashion with their minimalistic basic line.  Their gently coloured wardrobe essentials are made from 100% organic cotton and are 100% GOTS certified, they really are quite simply the softest thing ever.  The tiny baby range make perfect newborn gifts whilst for the older kids we really love the pinafore dresses and salopettes with coordinating tees and cardigans as well the long sleeve playsuits for lazy days at home.

We adored the Tinycottons main collection inspired by the high plains of South America this Autumn/Winter (llama love!) and earlier this month were thrilled to announce that we are one of 25 hand-picked retailers worldwide to stock their new basics range.  The collection is full of minimal, premium quality basics in world-friendly organic cottons with simple, well thought out detailing.  We stocked up on bodysuits, bonnets, blankets and bibs in light beige for our most junior edition but there are some lovely undies for the older ones too.

Indulge yourself further with a look at our complete collection here or come visit our beautiful store in the heart of Brighton's North Laine area.