Amy and Ivor - Feet Friendly Footwear

Amy and Ivor - Feet Friendly Footwear

Baby feet. Right now I can't think of anything in the world cuter than those teeny toes on tiny feet and oh the excitement when the wee one takes their first steps! I remember my joy lasting approximately one whole hour before I realised what this truly meant.....what a game-changer!!!

Amy & Ivor children's footwear is a small business established and run by mum Alice Hedley. They are passionate about baby feet and their soft structure and breathable leather moccasins are kind to developing feet, recognising that the soft bone structure of a child’s foot is better left to grow unrestricted.

We have a great selection of their fabulous shoes here at Junior Edition and are huge fans of these beautifully soft creations.

With winter dealing some really cold spells the fluffy yeti moccasins in burnt sienna and black are proving to be a real hit. A modern and simple, well fitting foot shaped design, with unique combination of colour blocking, printed leather and fringe detail at the front. They are so easy to put on and the elasticated design really does stay on little feet.

The simple fringed moccasin is perhaps their most iconic shoe and we stock it here in nude, slate, and burnt sienna. Made from baby safe vegetable tanned chrome free leather that is naturally soft, supple and breathable. The soft soled structure is kind even to the tiniest of developing feet and is the best footwear for their developing sense of balance.

As young children start to move and develop motor skills its important not to hinder them with heavily structured and cumbersome footwear. That doesn't mean that boot styles need to be ruled out though and Amy and Ivor have created a beautiful range of high tops. As with all of their shoes the soft leather sole is ideal for indoor and light outdoor use in dry conditions, protecting little feet and allowing young walkers to still feel the surfaces they tread upon.  

Winner of numerous awards, Amy & Ivor has gained recognition as the best and most stylish footwear choice for small people. With an ethical and environmentally conscious mindset, they have strived to source the best quality and most eco friendly and safest materials to use in their shoes.

We stock Amy and Ivor shoes in sizes 1-4 which effectively covers up to 18 months. Indulge yourself further with a look at our complete collection here or come visit our store in the heart of Brighton's North Laine area and see these beautiful shoes for yourself!

Back To Basics

Back To Basics

Christmas - that crazy, wondrous period of excess - how we LOVE it!!  Inevitably we've overdone it again this year and whilst the focus still firmly remains on ploughing through the five (!) remaining boxes of chocolates before the end of December we have also had THAT conversation in our house - the carb-free, alcohol-free, oh my god I have a whole stone to lose one.  Yes, as of January 1st we are strictly BACK TO BASICS!

We've had a little re-jig on the shop floor this morning too, taking a moment to coo over those gorgeously outlandish seasonal prints and patterns we have so loved AW17 but also appreciating those practically perfect basics.  The ones that go with everything, the ones that tame a pair of intensely patterned leggings and those that come together to make a more muted yet equally beautiful and classic ensemble.

MarMar Copenhagen were a new brand for us this season, their gorgeous tulle skirt and gold lurex cardigan were one of our party picks in a previous blog post but its their newborn baby bits that have stolen our hearts.  The striped and black rib pictured below are also available in rose, blue, and melange grey, both beautiful and practical.



We love that leopard is considered a basic by Mini Rodini, its such an ace print and surprisingly versatile.  In our house the leggings are probably the most requested piece, I literally can't wash and dry them quickly enough for the next wear!  All bases are covered from short sleeve tees and grandad shirts to rompers and bodysuits, but its the fleeces that have been proving really useful during this cold spell.  I would literally live in the onesie if they made it big enough!


Gray Label brings calmness to the world of children’s fashion with their minimalistic basic line.  Their gently coloured wardrobe essentials are made from 100% organic cotton and are 100% GOTS certified, they really are quite simply the softest thing ever.  The tiny baby range make perfect newborn gifts whilst for the older kids we really love the pinafore dresses and salopettes with coordinating tees and cardigans as well the long sleeve playsuits for lazy days at home.


We adored the Tinycottons main collection inspired by the high plains of South America this Autumn/Winter (llama love!) and earlier this month were thrilled to announce that we are one of 25 hand-picked retailers worldwide to stock their new basics range.  The collection is full of minimal, premium quality basics in world-friendly organic cottons with simple, well thought out detailing.  We stocked up on bodysuits, bonnets, blankets and bibs in light beige for our most junior edition but there are some lovely undies for the older ones too.




Indulge yourself further with a look at our complete collection here or come visit our beautiful store in the heart of Brighton's North Laine area.