News Edition
1+ In The Family: Soft and Comfortable Baby Clothing
1+ In The Family first launched back in the Autumn of 2012 and was created by Gemma Mases, an experienced designer who is mum to three children herself and, by her admission, something of a children's fashion enthusiast!
The brand launch coincided at with the birth of the designer's niece, little baby Bruna and, as Gemma recounts, it is her sisters brave decision to start a family as a single mother that encouraged her to undertake a project that she had been dreaming for so long, and so 1+ In The Family was also born.
Say Hello To Bonjour
Bonjour was created in 2014 by Anne Millet. A stylist in children's fashion for over 20 years, she wanted to create a more personal universe, one influenced by a love of travel and the colours and textures found in far flung flea markets.
Bonjour is a family business - Anne and her partner Yorick joined forces to help develop the brand, together creating the trademark aesthetic and imagery that is so loved by parents and their children the world over.
We are delighted to be stocking Bonjour here at Junior Edition for our third season now and truly believe that Anne and Yorick have created something really quite magical.
Mini Rodini: The Future Looks Bright, Pre AW22
The latest collection from Mini Rodini is a triumphant return to Mini Rodini at its best, with Cassandra Rhodin's signature prints and the return of some much loved prints from the Mini Rodini archives.
For this collection, Cassandra takes inspiration from New York City in the 70s and the intriguing psychic shops in Manhattan's Lower East Side. Will you be spending the summer in the breezy Hamptons or staying in the city in the hot buzzing streets of New York?
Talking Bobo!
Talking Bobo is a way of being. Non-sensical to adults but a very real and natural way of being for children, where imaginations run wild and reality is turned on its head.
The collection itself is born out of a series of original stories and poems (also available to buy) that eventually come to life in the form of prints and shapes you find in every range from the magical universe of Bobo Choses.
Bebe Organic : Beautiful and Unique
We were thrilled to welcome Bebe Organic to Junior Edition this year, such a beautiful brand that fits so perfectly with our ethos.
Bebe Organic was founded back in 2014 by mother of two and MA graduate of London College of Fashion, Birgit Kadak whose desire to create a range of original, organic childrenwear was driven by the struggle to find suitable clothing for her first-born child who had been diagnosed with atopic dermatitis, an extremely sensitive skin condition.
Poudre Organic: Para Sempre
Poudre Organic is the brainchild of Manon and Quentin who, having struggled to find affordable ecological and natural clothing for their third child, started to make a range of simple, practical and beautiful clothing for their daughters. Inspired by fabrics such as organic cotton muslin gauze and traditional, vintage styling this evolved into a much admired collection of clothing that other people both loved and wanted too and so in 2014, Poudre Organic was born.
As the name itself suggests, everything in the collection is organic and the clothing itself is ethically made in Portugal using only the softest organic cottons that are GOTS and OEKO-TEX certified as well as other low energy materials such as linen. Their designs are lovingly put together in small scale surroundings where the name of every seamstress is known to Manon and Quentin.
All Aboard! Mini Rodini on the Trans-Siberian Railway
Mini Rodini are a firm favourite here at Junior Edition - they are one of our longest standing brands and like you, we love their quirky and colourful prints, the quality (their clothing washes and wears SO well) and most importantly of all, that everything is manufactured with care for animals, people and the planet.
Their latest collection is an absolute corker and draws its inspiration from the slow and romantic journey by train across the continent on the Trans-Siberian Railway. Prints and styles represent a number of different stops en route that include Stockholm, Moscow, Ulan Bator, Beijing and Seoul.
Mini Rodini AW20: Für Elise
Mini Rodini never fail to impress; quirky, colourful prints that work as hard as kids play! It's one of those brands that is fun to buy and even more exciting to launch as little is revealed by way of 'sneak peaks' beyond the name of the collection. We get such a buzz launching the product after weeks of speculation on social media and there are always a few absolute gems in there that get folks super excited, and this season was no exception!
Autumn/Winter 2020 is an absolute cracker of a collection, with 3 chapters released across the months of July, August and September. Für Elise is inspired by classical music and art and there are so many fabulous new prints from Mozart pandas and cat choirs to notes and violas.
Stunning Stella McCartney
Stella Kids is one of our newer brands (it's our second season with them) but also one of our larger ranges, the collections are fun, modern and playful, very much designed with the joyful spirit and energy of kids in mind.
Stella McCartney needs little introduction, born and raised in London and the English countryside she graduated from the world renowned arts and design collage, Central St Martins, in 1995 to pursue an incredibly successful career in fashion. Following a successful tenure as Creative Director at Chloe, she launched her own label back in 2001 with Stella Kids following in 2010.
The Stella Kids range stays true to the mainline fashion collection and many of the pieces take their inspiration from there. Combine this with an explosion of colour and punchy prints and you have a fun, ethical, sustainable and cruelty-free collection that fun-loving kids can't wait to wear!
I'm not sure if it is a global phenomenon or something we are only seeing in the UK but children everywhere are making rainbows to put in the windows to spread a bit of cheer. We have made one ourselves and from my bedroom I can see 3 or 4 other houses in the street with them up, some big, some small but all lovely so it seems rather timely to see so many rainbows in the Stella Kids SS20 collection, we ADORE them!
With over 40 rainbow themed items its almost impossible to highlight a couple of favourites - we have swimwear, shorts, sweatshirts, dresses, sliders, skirts, bags, joggers, rompers, jumpers and tees and probably one or two things in-between I've missed!
The swimwear is really, really lovely, we have a gorgeous swimsuit and bikini which look absolutely fab and so much fun paired with the sliders and sunglasses!
I also have a lot of love for the hearts this season, a bold and absolutely beautiful print that can be found across a number of swimwear items, including some brilliant swim shorts for the boys, the prettiest little sleeveless baby all in one and my personal favourite, the stunning 3/4 sleeve skirt dress with a drop waist!
And finally, the signature military jacket is an absolute must-have, we've had so many of these over the years and they always draw so much positive attention. It's just one of those pieces that looks great with EVERYTHING!
The full collection is available to view online. Whilst our bricks and mortar shop in Brighton remains closed for now our online shop continues to operate as normal and we have added some additional courier options to help with quicker delivery times worldwide. Thank you as ever for your continued support!
New Collection: Mini Rodini SS20 Chapter 1 - Diana
Mini Rodini, Diana - Chapter one of FIVE (oh yes!!) that will be released between now and the end of March, dropped last Thursday 30th January. Paying homage to the style icon that is Princess Diana, it is a gorgeously preppy, sporty-chic collection with very British roots.
One of our favourite items from the collection HAS to be the country jacket, it is such a great transitional piece for Winter to Spring. Perfect for layering with fleece or warm knits in this colder weather and brilliant on its own as the temperatures improve. Made in recycled polyester and organic cotton it combines functionality with a very classic heritage style. Water-repellent with BIONIC-FINISH® ECO coating and breathable, it has foldable corduroy cuffs that means it can grow with your child. Wish, wish, wish they did this in grown-up sizes!!
If you are more sports pitch than country field minded, you are going to LOVE the rugby shirts which we are stocking in four beautiful colours including this pretty pink. Made from organic cotton and produced in a factory that is part of MIni Rodini's living wage project. This product is GOTS certified – the strictest certification for organic materials on the market today, which involves rigid controls throughout the entire manufacturing process, including chemical use and working conditions.
Mini Rodini's commitment to sustainability is well documented, it is one of the most sustainable childrenswear collections around. The (out-of-this-world) panther jacket for example, is made in 100% recycled polyestar from recycled PET plastic bottles, discarded fishing nets and used clothes making it GRS certified. What's not to love!?!
With four more beautiful chapters yet to be revealed, make sure you stay tuned for lots more exciting products and prints. Chapter 2 lands on Thursday 13th February and we can't wait to show you what we have!
Check out the full collection online here, it also includes some fabulous baby pieces in brilliant prints including tiger stripes and unicorns!
Bobo Choses Presents......The Happysads!
With the summer sunshine still blazing outside you might be wondering if its even possible to start getting excited about what Autumn/Winter has to offer. For the avoidance of doubt, that will be a big fat YES IT IS!!!
When the latest Bobo collection arrived with us last week (ALL FIFTY BOXES OF IT!!!) we couldn't wait to see what was inside and boy we have not been disappointed, their latest collection is EVERYTHING!
For AW18 Bobo Choses presents the coolest little band we have ever seen. With songs about children and the roller coaster of feelings they experience, they are The Happysads!
This collection is completely inspired by kids and how they express their emotions at an age where it can be hard for them to relay how they are really feeling - we've all been there...the temper tantrums and meltdowns one minute and the joy and exhilaration of being young and free the next - moods as changeable as the weather!
As for our favourite pieces, could there be a task any more impossible? The combination of colours, prints, fabrics and styles makes it so hard to choose but we'll give it our best shot.
For the teeny-tinies we're absolutely loving the rompers.....
And for the big kids......how is it even possible to look this cool!?!?
There is so much more to see in-store and online, including the most gorgeous fleece jackets and winter coats, come visit us in our Brighton store, the sun is shining and the beach beckons! Or browse the full collection online here - you will not be disappointed.
PS - Just because, I'll leave you with this....
The Earth Is Our Mother, We Must Take Care Of Her
Mini Rodini have long offered highly sustainable childrens-wear and their latest collection, "Mother Earth", uses old fishnet and ocean waste to make swimwear, recycled PET bottles to make jackets and cotton that is grown without carcinogenic pesticides and harmful chemicals. Harnessing energy from the wind and sun to sew it all together in the final stages, this a killer collection without killing the planet in the process.
The first of two drops this season introduces some truly fabulous animal characters, the most striking of which has to be the draco print, available in a number of beautiful colour combinations and countless styles across both baby and older children's pieces - equally as awesome for the girls as boys!
And who wouldn't want to bump into these cute characters down at the stables this summer? Gorgeous horses and cheeky donkeys across dresses, skirts, tees, jumpers, rompers, hoodies and caps to name but a few!
For the very newly borns we are also now stocking smallest size pieces which include wrap bodysuits and leggings in the horse print and the essential basics - leopard, navy and black.
Indulge yourself further with a look at our complete collection here or come visit our store in the heart of Brighton's North Laine area and see this beautiful new collection in all its glory!