Petit Nord - A Uniqua Collaboration

Petit Nord - A Uniqua Collaboration

New to Junior Edition this season is Petit Nord. We love beautifully crafted footwear in traditional styles and these gorgeous shoes and boots tick ALL the boxes.

Petit Nord first launched back on 1998 with a vision to create pretty, practical and durable footwear for children, crafted from only the very highest quality materials. Their strong Scandinavian roots can be keenly felt in each and every one of their designs - classic in style; muted, natural colours combine with splashes of bright in eye-catching and enduring designs.

Young Soles

Young Soles

We are delighted to welcome luxury footwear brand Young Soles to Junior Edition for the first time this season. Having owned their designs and admired their workmanship for a number of years, it has been a real thrill to finally be able to add them to our growing footwear collection.

Owner, Founder and Creative Director, Louise Shill has, as you would expect, a wealth of experience in the footwear sector with a long history of developing styles around the world for other brands. Having spotted a gap in the market for classic yet cool children's shoes following the birth of her own daughter, she set about creating a line of her very own!

Hummel - Spring into Summer

Hummel - Spring into Summer

The spring/summer collection has some serious sparkle!  I love a pimped up trainer so no prizes for guessing the pair that caught my eye.....let me introduce you to the SPECTACULAR Reflex Bubblegum in Cedarwood!
May 17, 2020 — Georgia Ashby
Happy New Year!

Happy New Year!

Happy New Year to all of our wonderful customers!  Thank you so much for your custom, your friendship and your continuing loyalty through what has been a challenging year for us at times, it means everything to have you as part of the Junior Edition family!

We hope that like us you have enjoyed fabulous festive season, after the super hectic (but fun!) run-up to Christmas at the shop we had several blissful days off, at home surrounded by family with all our usual Christmas traditions and presents including Star Wars lego for Nathan - this year's Boxing Day Build was the AT-AT!

And so we return, excited to embrace 2020 and all the adventures it will bring. Believe it or not the online business turns five this year, FIVE!!!! Honestly, we can hardly believe it and thinking back to how the business was back in 2015, run from a spare room at home around a full time job, it's amazing to think how much has changed and how far we have come. Watch out for some exciting celebrations and discounts around our birthday time.

With the warehouse now really taking shape, we have been busy interviewing and hope to appoint an e-commerce and warehouse manager in the next couple of weeks. We are excited to be able to offer the online service we always intended in 2020 with a dedicated team managing orders and enquiries and the ability to help with measurements, print placement queries and anything else you might want to know! If you think this might be you, or you know someone that might be the perfect fit do let us know, the position is based just along the coast from our Brighton store in the harbour town of Newhaven.

We are PUMPED about the SS20 collections which kick off in the next couple of weeks, it looks set to be a really exciting season with lots of incredible pieces that we can't wait to show you. 

We are also thrilled to announce that we will be welcoming a host of new brands to the Junior Edition family in 2020 including The New Society, Long Live The Queen, Caramel, Nellie Quats and Omibia as well as expanding our footwear lines with Pepe, Menorquines, Donsje and Saltwater joining Veja, Angulus, Hummel and Novesta.

Some exciting invitations have started landing with us in the last couple of weeks as buying season commences, including an invitation to the Fall/Winter 2020 presentation from The Animals Observatory in Paris at the end of the month. Excited? Much!?!

I just love the start of a new year, it's always filled with so much hope and enthusiasm for positive change. Here's hoping 2020 is kind to each and everyone of you, and a little bit fabulous too. Happy New Year!

The Animals Observatory X Reebok

The Animals Observatory X Reebok

If you were to look up the phrase 'Match made in Heaven' online we're pretty sure that The Animals Observatory's collaboration with global sportswear brand Reebok would be way up there, it's THE most fantastic thing.

Taking both a unique and fashionable approach to children’s trainers and pulling inspiration from the colours and textures of the season, these iconic Reebok styles pay homage to the vintage look and bold designs that both brands are renowned for. 

We were lucky enough to be invited to the official launch party in London last week where we literally drooled all over the 4 designs that we have been lusting after behind the scenes for so long. We were really excited to have a good chat with TAO's Creative Director Laia Aguilar and may or may not have spent quite some time at the kids craft table making sock puppets from TAO socks ; )


Available at a just few select global stockists, Junior Edition are hugely excited to be representing this collection in the UK.

Arriving in store in this week and launching online on Monday 10th December we will be stocking all 4 designs across both baby and children's sizes. Starting at EUR 20 right through to EUR 34 we are absolutely thrilled to reveal that we will also be carrying EUR 38 and 39 for the smaller footed mamas out there!

The launch of this collection marks our first real foray into footwear which we will continue to grow throughout 2019 with a dedicated area being developed in-store very soon.

We'd love to see you here in Brighton, we are nestled in the heart of the beautiful North Laine area and have so many lovely Christmas gifts and festive party-ware in addition to our clothing collections. If you can't make it down to see us, the collection is available online here whilst stock lasts - we ship globally with express shipping options available for those last minute purchases!

Amy and Ivor - Feet Friendly Footwear

Amy and Ivor - Feet Friendly Footwear

Baby feet. Right now I can't think of anything in the world cuter than those teeny toes on tiny feet and oh the excitement when the wee one takes their first steps! I remember my joy lasting approximately one whole hour before I realised what this truly meant.....what a game-changer!!!

Amy & Ivor children's footwear is a small business established and run by mum Alice Hedley. They are passionate about baby feet and their soft structure and breathable leather moccasins are kind to developing feet, recognising that the soft bone structure of a child’s foot is better left to grow unrestricted.

We have a great selection of their fabulous shoes here at Junior Edition and are huge fans of these beautifully soft creations.

With winter dealing some really cold spells the fluffy yeti moccasins in burnt sienna and black are proving to be a real hit. A modern and simple, well fitting foot shaped design, with unique combination of colour blocking, printed leather and fringe detail at the front. They are so easy to put on and the elasticated design really does stay on little feet.

The simple fringed moccasin is perhaps their most iconic shoe and we stock it here in nude, slate, and burnt sienna. Made from baby safe vegetable tanned chrome free leather that is naturally soft, supple and breathable. The soft soled structure is kind even to the tiniest of developing feet and is the best footwear for their developing sense of balance.

As young children start to move and develop motor skills its important not to hinder them with heavily structured and cumbersome footwear. That doesn't mean that boot styles need to be ruled out though and Amy and Ivor have created a beautiful range of high tops. As with all of their shoes the soft leather sole is ideal for indoor and light outdoor use in dry conditions, protecting little feet and allowing young walkers to still feel the surfaces they tread upon.  

Winner of numerous awards, Amy & Ivor has gained recognition as the best and most stylish footwear choice for small people. With an ethical and environmentally conscious mindset, they have strived to source the best quality and most eco friendly and safest materials to use in their shoes.

We stock Amy and Ivor shoes in sizes 1-4 which effectively covers up to 18 months. Indulge yourself further with a look at our complete collection here or come visit our store in the heart of Brighton's North Laine area and see these beautiful shoes for yourself!