Konges Sløjd, the most beautiful brand haling from Copenhagen in Denmark, is fast approaching its 10th birthday. A treasured member of the Junior Edition family for close to 6 of those years now, Konges Sløjd was founded by Emilie Konge Breindal back in 2014 and she remains instrumental in all of the product designs to this day.
The brand's design philosophy is simply to create unfussy, functional and quality driven toys, homewares and clothes that are produced in a way that is kind to the environment and everything that they make is so wonderfully Scandinavian in style.
We have well over 1000 items for babies and children of all ages across our collection and one of our most-loved and best-selling ranges has to be what can only be described as Konges Sløjd's incredible 'Doll Universe'.
A dream come true for boys and girls that want to play parent or carer, they can immerse themselves in a world that mimics real life with complete authenticity. Our amazing selection includes baby dolls, clothing, prams, strollers, shopping carts, lifts, carriers, bouncers, table chairs, changing bags, bedding, nursery sets and more besides. Everything a small person might need for a fun and imaginative playtime.
As well as bringing an enormous amount joy, creative play in this way is instrumental in a child's social development. Caring for a baby doll encourages numerous social skills such as empathy and problem solving and the chitter chatter you hear as they act out certain scenarios and situations allows them to explore one on one interactions and develop independence. I speak from experience when I say it can also help with a sometimes tricky transition when a new human baby is introduced to the family too!
Choose from heaps of prints across each style - from florals and fruits to dinosaurs and elephants, there really is something to suit everyone. And, if you are looking for greater choice amongst the dolls themselves, you must take a look at our Minikane dolls  - our collection of dolls and accessories exceeds 100!


There's still plenty of time to shop online for Christmas, with express shipping options available worldwide and, if you are local or visiting Brighton, you will find a carefully curated selection in-store too.


Leave a comment

Please note: comments must be approved before they are published.