News Edition
Mini Rodini: The Future Looks Bright, Pre AW22
The latest collection from Mini Rodini is a triumphant return to Mini Rodini at its best, with Cassandra Rhodin's signature prints and the return of some much loved prints from the Mini Rodini archives.
For this collection, Cassandra takes inspiration from New York City in the 70s and the intriguing psychic shops in Manhattan's Lower East Side. Will you be spending the summer in the breezy Hamptons or staying in the city in the hot buzzing streets of New York?
All Aboard! Mini Rodini on the Trans-Siberian Railway
Mini Rodini are a firm favourite here at Junior Edition - they are one of our longest standing brands and like you, we love their quirky and colourful prints, the quality (their clothing washes and wears SO well) and most importantly of all, that everything is manufactured with care for animals, people and the planet.
Their latest collection is an absolute corker and draws its inspiration from the slow and romantic journey by train across the continent on the Trans-Siberian Railway. Prints and styles represent a number of different stops en route that include Stockholm, Moscow, Ulan Bator, Beijing and Seoul.
ET Phone Mini Rodini
I was never not going to write about this collaboration, E.T has been my favourite film forever, I have watched it scores and scores of times, I have a whole box of ET themed merch in tucked away in my loft and a giant stuffed toy in my room, I cried when I rode on the ride at Universal Studios in Florida. You get the picture, OBSESSED.
Keeping this collection a secret was harder for me than the first 3 months of pregnancy, I have basically been almost self-combusting with excitement in the months since it was first announced and it is such a relief to finally be able to shout it from the rooftops - ET PHONE MINI RODINI HAS ARRIVED!!!
Mini Rodini AW20: Für Elise
Mini Rodini never fail to impress; quirky, colourful prints that work as hard as kids play! It's one of those brands that is fun to buy and even more exciting to launch as little is revealed by way of 'sneak peaks' beyond the name of the collection. We get such a buzz launching the product after weeks of speculation on social media and there are always a few absolute gems in there that get folks super excited, and this season was no exception!
Autumn/Winter 2020 is an absolute cracker of a collection, with 3 chapters released across the months of July, August and September. Für Elise is inspired by classical music and art and there are so many fabulous new prints from Mozart pandas and cat choirs to notes and violas.
Love Is In The Air
Love is very much in the air and whether you engage with the hoo-ha of Valentines Day or not, one thing that can't have gone unnoticed is the proliferation of hearts this season, lots of our favourite brands have incorporated them into their collections and we are absolutely head over heels with the results!
Mini Rodini launched the second chapter of their Diana collection yesterday and they have gone big with lots of beautiful hearts, featuring singularly on dresses, blouses, bodysuits and sun hats as well as working in combination with horseshoes and clovers for the amazing lucky charm laden print - we have this in dresses, tees and leggings for older kids up to age 11 and it also works beautifully for babies, check out this adorable little newborn set!
There is absolutely no way we could not make mention of the sensational cap from this chapter. Mini Rodini have absolutely nailed it with their butterfly cap in an all over heart print. A red butterfly patch in up-cycled polysatin decorates the front and the cap has an adjustable strap to enable that perfect fit. We think its a little bit out of this world!
Tinycottons launched their SS20 collection back in January and it has been so well received! Dolce Far Niente, as the name suggests, is rooted in all things Italian and reflects on the art of not doing very much at all and enjoying the simple pleasures that life brings. We love the cute cross back dress with the all over hearts print in red and brick (and that enviable bubble gum bubble!). Made in soft babbula cotton it has a button front opening and side seam pockets, super cute and really wearable to boot.
Bobo Choses are also bringing us a whole lot of love this season. The striking all over heart print features on dresses, a skirt, a baby blouse and trousers and a gorgeous swimsuit with crossover ruffle straps available in both kid and baby sizes.
Never one to be left in anyone's shadow is The Animals Observatory, their brilliant Weasel Dress in an all-over blue heart print is gathered at the waist and features ruffled cap sleeves. Available in kids age 2 - 10 years this is a really versatile dress that works as well with trainers and a cap as it does for a special occasion!
Whether you're feeling the love or not this Valentines, indulge in a little retail therapy to help keep spirits high - with lots of spring/summer collections now online to inject a little sunshine into everyone's lives. Happy Valentines y'all!
New Collection: Mini Rodini SS20 Chapter 1 - Diana
Mini Rodini, Diana - Chapter one of FIVE (oh yes!!) that will be released between now and the end of March, dropped last Thursday 30th January. Paying homage to the style icon that is Princess Diana, it is a gorgeously preppy, sporty-chic collection with very British roots.
One of our favourite items from the collection HAS to be the country jacket, it is such a great transitional piece for Winter to Spring. Perfect for layering with fleece or warm knits in this colder weather and brilliant on its own as the temperatures improve. Made in recycled polyester and organic cotton it combines functionality with a very classic heritage style. Water-repellent with BIONIC-FINISH® ECO coating and breathable, it has foldable corduroy cuffs that means it can grow with your child. Wish, wish, wish they did this in grown-up sizes!!
If you are more sports pitch than country field minded, you are going to LOVE the rugby shirts which we are stocking in four beautiful colours including this pretty pink. Made from organic cotton and produced in a factory that is part of MIni Rodini's living wage project. This product is GOTS certified – the strictest certification for organic materials on the market today, which involves rigid controls throughout the entire manufacturing process, including chemical use and working conditions.
Mini Rodini's commitment to sustainability is well documented, it is one of the most sustainable childrenswear collections around. The (out-of-this-world) panther jacket for example, is made in 100% recycled polyestar from recycled PET plastic bottles, discarded fishing nets and used clothes making it GRS certified. What's not to love!?!
With four more beautiful chapters yet to be revealed, make sure you stay tuned for lots more exciting products and prints. Chapter 2 lands on Thursday 13th February and we can't wait to show you what we have!
Check out the full collection online here, it also includes some fabulous baby pieces in brilliant prints including tiger stripes and unicorns!
The Mini Rodini Space Odyssey - An Adventure Through Love, Space And Time
Mini Rodini's latest collection is absolutely out of this world awesome!
As a kid growing up in the 80s I remember being completely mesmerised by ET and all things outer space and those influences are keenly felt with this intergalactic collection. From cats with psychic powers and unidentified flying objects to a man in the moon delivering spiritual advice, this is a space odyssey with the most delicious of twists.
Of course we love it all, we always do but our absolute favourite favourite(s) are the space jackets, for the coolest of cool cats!
We also love, love, LOVE the rainbow hearts, which look especially cute in the dress and shirt but are also available in a skirt, blouse, short sleeve tee and cap.
Here in Brighton we have been enjoying an unusually pleasant run of sunshine which has been perfect for showing off our favourite shorts, tee and cap combination and the hooded dress has been absolutely perfect for bright but blowy blasts along the beach!
Let us not lose sight of the fact that we are of course UK based and it will only be a matter of time before the rain returns.....we couldn't be more ready for it with the gorgeous moon jacket for light summer showers (which packs away into the cutest of bum bags) and the edelweiss mouse mac and trousers for when mother nature unleashes her worst!
We have the full collection in-store now, come and browse these beauties in real life in our beautiful boutique in Brighton's North Lane or browse online here.
The Earth Is Our Mother, We Must Take Care Of Her
Mini Rodini have long offered highly sustainable childrens-wear and their latest collection, "Mother Earth", uses old fishnet and ocean waste to make swimwear, recycled PET bottles to make jackets and cotton that is grown without carcinogenic pesticides and harmful chemicals. Harnessing energy from the wind and sun to sew it all together in the final stages, this a killer collection without killing the planet in the process.
The first of two drops this season introduces some truly fabulous animal characters, the most striking of which has to be the draco print, available in a number of beautiful colour combinations and countless styles across both baby and older children's pieces - equally as awesome for the girls as boys!
And who wouldn't want to bump into these cute characters down at the stables this summer? Gorgeous horses and cheeky donkeys across dresses, skirts, tees, jumpers, rompers, hoodies and caps to name but a few!
For the very newly borns we are also now stocking smallest size pieces which include wrap bodysuits and leggings in the horse print and the essential basics - leopard, navy and black.
Indulge yourself further with a look at our complete collection here or come visit our store in the heart of Brighton's North Laine area and see this beautiful new collection in all its glory!
Back To Basics
Christmas - that crazy, wondrous period of excess - how we LOVE it!! Inevitably we've overdone it again this year and whilst the focus still firmly remains on ploughing through the five (!) remaining boxes of chocolates before the end of December we have also had THAT conversation in our house - the carb-free, alcohol-free, oh my god I have a whole stone to lose one. Yes, as of January 1st we are strictly BACK TO BASICS!
We've had a little re-jig on the shop floor this morning too, taking a moment to coo over those gorgeously outlandish seasonal prints and patterns we have so loved AW17 but also appreciating those practically perfect basics. The ones that go with everything, the ones that tame a pair of intensely patterned leggings and those that come together to make a more muted yet equally beautiful and classic ensemble.
MarMar Copenhagen were a new brand for us this season, their gorgeous tulle skirt and gold lurex cardigan were one of our party picks in a previous blog post but its their newborn baby bits that have stolen our hearts. The striped and black rib pictured below are also available in rose, blue, and melange grey, both beautiful and practical.
We love that leopard is considered a basic by Mini Rodini, its such an ace print and surprisingly versatile. In our house the leggings are probably the most requested piece, I literally can't wash and dry them quickly enough for the next wear! All bases are covered from short sleeve tees and grandad shirts to rompers and bodysuits, but its the fleeces that have been proving really useful during this cold spell. I would literally live in the onesie if they made it big enough!
Gray Label brings calmness to the world of children’s fashion with their minimalistic basic line. Their gently coloured wardrobe essentials are made from 100% organic cotton and are 100% GOTS certified, they really are quite simply the softest thing ever. The tiny baby range make perfect newborn gifts whilst for the older kids we really love the pinafore dresses and salopettes with coordinating tees and cardigans as well the long sleeve playsuits for lazy days at home.
We adored the Tinycottons main collection inspired by the high plains of South America this Autumn/Winter (llama love!) and earlier this month were thrilled to announce that we are one of 25 hand-picked retailers worldwide to stock their new basics range. The collection is full of minimal, premium quality basics in world-friendly organic cottons with simple, well thought out detailing. We stocked up on bodysuits, bonnets, blankets and bibs in light beige for our most junior edition but there are some lovely undies for the older ones too.
Indulge yourself further with a look at our complete collection here or come visit our beautiful store in the heart of Brighton's North Laine area.
Winter Warmers
How cold is it all of a sudden? Down here on the sunny south coast there's a real chill in the air which has seen us reaching for our favourite winter warmers.
The littlest one made their way to school today wrapped up in Mini Rodini's Sausage Dogs, drawing many an admiring glance, because quite frankly, who doesn't love a sausage!
As with all Mini Rodini's superbly engineered winter coats this jacket is highly breathable and water resistant with 5000 mm water columns, made of a functional and heavy-duty shell fabric with taped seams and BIONIC-FINISH® ECO coating. The soft rib cuffs at sleeve endings and inside the collar prevent wind (and snow!) from getting in, and the smartly placed reflective stripes increase visibility when the days get darker.
For us though winter is all about the woolies and we have some absolute gorgeous knits in this season.
Bobo Choses have the most beautiful super soft intarsia knitted jumpers and being seaside bound ourselves we can deny the sea theme doesn't add extra appeal. These are absolutely perfect for our cold yet bright walks along the coast at the weekend.
Even in the coldest weather, sometimes its all about the statement pieces and we have a fair few to choose from!
Mini Rodini has an amazing faux fur jacket available in both brown and light blue made from recycled polyester with an inner lining in organic cotton, the lining is just as beautiful as the outside and features an all-over print of a fox family. Truly the softest thing we have felt in forever!
Bobo Choses meanwhile have produced an incredible straight fitting, collarless, fully-lined faux fur number with concealed pockets and an eyes pattern as part of their Dear World AW17 collection. Head gear optional!
Beau Loves' fur bomber though is absolutely out of this world! With a black base and natural and black striped fur sleeves its a real standout piece.
Indulge yourself further with a look at our complete collection here or come visit our beautiful store in the heart of Brighton's North Laine area.
Mini Rodini SS16 Fantasia Drop 2
Just launched is the long-awaited drop 2 from Mini Rodini, and it's every bit as good as you imagined (if your imagination is full of rainbows and unicorns!)
We think it's their best collection yet, with a huge choice of amazing prints - a stunning space print on black with shooting stars, dinosaurs in pink(!), green and yellow, the gorgeous dreamy cloud print in two colour ways and the Tivoli Toy print in multicolours.
We've added swimwear to the collection for summer holidays, as well as some fabulous summer jackets and coats - check out the Taches print waterproof lightweight hooded coat in beige and the stunning embroidered rainbow bomber jacket in pink and dark blue.
We've also introduced this season's must-have Mini Rodini sneakers in three colour ways. In organic cotton and rubber they are totally vegan and made responsibly with fair wages as you would expect from Mini Rodini.