News Edition

The first instalment of the (quite frankly AMAZING) AW20 collection from The Animals Observatory dropped on July 21st at the slightly un-godly hour of 6am CET (thats 5am UK time folks, 5am!) so armed with lots of strong coffee and slightly bleary-eyed we hit the launch button and waited for lift-off!

Launch days are always a slightly apprehensive affair, will you love it as much as we do, did we plump for the pieces you are going to love? The answer was a resounding YES and we were thrilled to read all of your positive feedback and see several pieces and sizes sell out in those first couple of days. When you get all the feels, we get the all the feels too so thank you!

It's here! The eagerly awaited AW20 collection by Bobo Choses, The Catalogue of Marvellous Trades.

Firstly, WOW What a week last week! And what a BUZZ launch day was! Drop 1 landed with us on Thursday 16th July and the excitement in the days that ran up to launch was palpable. We always thought this collection was something pretty special and to see that cross-over amongst all of our wonderful customers really was a joy to behold, thanks to each and every one of you for your orders. 

With the summer sunshine still blazing outside you might be wondering if its even possible to start getting excited about what Autumn/Winter has to offer. For the avoidance of doubt, that will be a big fat YES IT IS!!!

When the latest Bobo collection arrived with us last week (ALL FIFTY BOXES OF IT!!!) we couldn't wait to see what was inside and boy we have not been disappointed, their latest collection is EVERYTHING!

For AW18 Bobo Choses presents the coolest little band we have ever seen. With songs about children and the roller coaster of feelings they experience, they are The Happysads!

This collection is completely inspired by kids and how they express their emotions at an age where it can be hard for them to relay how they are really feeling - we've all been there...the temper tantrums and meltdowns one minute and the joy and exhilaration of being young and free the next - moods as changeable as the weather!

As for our favourite pieces, could there be a task any more impossible? The combination of colours, prints, fabrics and styles makes it so hard to choose but we'll give it our best shot.

For the teeny-tinies we're absolutely loving the rompers.....

 And for the big kids......how is it even possible to look this cool!?!?

There is so much more to see in-store and online, including the most gorgeous fleece jackets and winter coats, come visit us in our Brighton store, the sun is shining and the beach beckons! Or browse the full collection online here - you will not be disappointed.

PS - Just because, I'll leave you with this....