Wynken: Disco Safari

Wynken: Disco Safari

If there was an award for best collection name of the season I feel sure that Wynken would be claiming first place with the fabulous Disco Safari!

Inspired by the song lyrics of French electro band Yella, Wynken has created a collection of warm and earthy tones with burnt orange, red earth and lion stripe combined with purple haze and hot blush pink and red. Whilst this season's prints are inspired by 70’s disco club flyers, African wax prints and animals of the savannah. Dream theme!!

We Are The New Society: The Sea Side of Life

We Are The New Society: The Sea Side of Life

The New Society is a truly beautiful collection of clothes for both children and women created by Estefania Grandio in Madrid. Designed with sustainability and made in Europe using organic fabrics it is our third season with this beautiful brand.

Their SS21 collection is called The Sea Side Of Life  -  as seaside dwelling folks ourselves it was always going to be a concept we were going to fall in love with, even if Brighton isn't quite as evocative of sunny sandy days as the med!

All Aboard! Mini Rodini on the Trans-Siberian Railway

All Aboard! Mini Rodini on the Trans-Siberian Railway

Mini Rodini are a firm favourite here at Junior Edition - they are one of our longest standing brands and like you, we love their quirky and colourful prints, the quality (their clothing washes and wears SO well) and most importantly of all, that everything is manufactured with care for animals, people and the planet.

Their latest collection is an absolute corker and draws its inspiration from the slow and romantic journey by train across the continent on the Trans-Siberian Railway. Prints and styles represent a number of different stops en route that include Stockholm, Moscow, Ulan Bator, Beijing and Seoul.

 

Long Live The Queen

Long Live The Queen

Long Live The Queen really is one of my favourite collections of the season. Hailing from Amsterdam in the Netherlands (also one of my favourite places, I very nearly moved there in my early thirties), Long Live The Queen's mission is to create beautiful fashion for girls that is responsibly produced  - they combine recycled materials with organic jerseys and soft knits to create easy-to-wear but super stylish clothing which we are delighted to now stock all the way up to 12 years of age.
Welcome to Weekend House Kids!

Welcome to Weekend House Kids!

We are delighted to reveal, and give a warm welcome to, our first new brand of 2021, the marvellous Weekend House Kids!

Weekend House Kids was established in 2018, in Mataró, a small sea town North of Barcelona with the intention of designing and creating a premium quality children's clothing with a quintessential Mediterranean feel. As a brand they are committed to responsible and environmentally conscious manufacturing and proudly put awareness about the planet we live in first. Their collections too are very much inspired by the natural world, with flora and animals woven into their collections in the most charming of designs. 

Bobo Choses: For President

Bobo Choses: For President

Bobo Choses is our first Spring/Summer collection of the year and WOW! What a way to start... For President is everything we love about Bobo - soft naturals meet beautiful bolds and quirky, colourful prints abound.

Ear-to-ear smiles, friendly pet lions, funny pepper presidential candidates, big tomatoes and smiley-fingered hands  - this collection is SO much fun and one the kids are guaranteed to enjoy wearing.

Repose: The Other Side of Paradise

Repose: The Other Side of Paradise

Clothing wise it's been one the most unusual to date, with collections trickling through in multiple drops across almost all brands due to impact on production and distribution during this tumultuous year.

One brand that was already doing things differently (and by their own free will I hasten to add) is Amsterdam based Repose AMS who moved to a refreshingly different approach to selling clothes at the end of 2019, releasing four collections across the year - two main and two capsule, aimed at bucking the trend of selling summer shorts in February and winter coats in July.