News Edition

Poudre Organic is the brainchild of Manon and Quentin who, having struggled to find affordable ecological and natural clothing for their third child, started to make a range of simple, practical and beautiful clothing for their daughters. Inspired by fabrics such as organic cotton muslin gauze and traditional, vintage styling this evolved into a much admired collection of clothing that other people both loved and wanted too and so in 2014, Poudre Organic was born.

As the name itself suggests, everything in the collection is organic and the clothing itself is ethically made in Portugal using only the softest organic cottons that are GOTS and OEKO-TEX certified as well as other low energy materials such as linen. Their designs are lovingly put together in small scale surroundings where the name of every seamstress is known to Manon and Quentin.

As we excitedly await a TWO DAY HEATWAVE here in Brighton, deep down we all know it'll be wet again before the week is out and April is of course renowned for it's showers. The Easter school holidays are often a bit of a wash-out but if this last year has taught us anything, its how to get outside and make the most of what's around us and, I have to admit we really have been on some lovely outdoors adventures during the pandemic that might otherwise have passed us by.

Fairechild garments are perfect for little adventurers and they make the most incredible outerwear that is both beautifully timeless in design and innovative in construction. These are garments that not only enable play "whatever the weather" but are produced by methods that are kind to both people and planet.

As I think I've said before, 2020 was a real year of reflection for us, Junior Edition celebrated it's 5th birthday (socially distanced and in lockdown naturally) and we were able to look back at our metamorphosis from a tiny online business to one that has grown to include a beautiful bricks and mortar shop in Brighton's vibrant North Laine area and a warehouse distribution centre just along the coast in Newhaven.

With the operational side of things now flowing well, we wanted to start making some real in-roads to our dream of becoming a fully sustainable business and whilst 2021 has already thrown us some all-consuming challenges (Brexit, I'm looking at you) it has made us all the more determined, not only to ride out this latest storm, but to build a better, more sustainable business too.

If there was an award for best collection name of the season I feel sure that Wynken would be claiming first place with the fabulous Disco Safari!

Inspired by the song lyrics of French electro band Yella, Wynken has created a collection of warm and earthy tones with burnt orange, red earth and lion stripe combined with purple haze and hot blush pink and red. Whilst this season's prints are inspired by 70’s disco club flyers, African wax prints and animals of the savannah. Dream theme!!

The New Society is a truly beautiful collection of clothes for both children and women created by Estefania Grandio in Madrid. Designed with sustainability and made in Europe using organic fabrics it is our third season with this beautiful brand.

Their SS21 collection is called The Sea Side Of Life  -  as seaside dwelling folks ourselves it was always going to be a concept we were going to fall in love with, even if Brighton isn't quite as evocative of sunny sandy days as the med!

Mini Rodini are a firm favourite here at Junior Edition - they are one of our longest standing brands and like you, we love their quirky and colourful prints, the quality (their clothing washes and wears SO well) and most importantly of all, that everything is manufactured with care for animals, people and the planet.

Their latest collection is an absolute corker and draws its inspiration from the slow and romantic journey by train across the continent on the Trans-Siberian Railway. Prints and styles represent a number of different stops en route that include Stockholm, Moscow, Ulan Bator, Beijing and Seoul.

We are delighted to reveal, and give a warm welcome to, our first new brand of 2021, the marvellous Weekend House Kids!

Weekend House Kids was established in 2018, in Mataró, a small sea town North of Barcelona with the intention of designing and creating a premium quality children's clothing with a quintessential Mediterranean feel. As a brand they are committed to responsible and environmentally conscious manufacturing and proudly put awareness about the planet we live in first. Their collections too are very much inspired by the natural world, with flora and animals woven into their collections in the most charming of designs. 

Junior Edition is now 5 years old and, with the passage of time, we have become increasingly aware of the impact the fashion industry is having on both the planet and the people producing the clothing itself. Whilst we have always tried to make carefully considered choices, how we might be able to positively influence the future based on our decision making now has become increasingly important.

In more recent times we have started to adapt our buying practices, shifting focus to support, and bring, small volume artisan produced brands to our customers who have expressed a growing desire for 'Slow Fashion'.

Bobo Choses is our first Spring/Summer collection of the year and WOW! What a way to start... For President is everything we love about Bobo - soft naturals meet beautiful bolds and quirky, colourful prints abound.

Ear-to-ear smiles, friendly pet lions, funny pepper presidential candidates, big tomatoes and smiley-fingered hands  - this collection is SO much fun and one the kids are guaranteed to enjoy wearing.

Wow, what a rollercoaster of a year 2020 turned out to be! It was a bumpy old year but we made it through, in large part thanks to the support of our wonderful customers, thank you.

Amongst all of the chaos it has been a year of reflection for us, as a business. We first came into this five whole years ago now and there's no denying that it has been TOUGH on occasion, juggling family with a business that grew to include a physical store as well as online threw up some of the most enormous challenges. We have worked really hard across the last couple of years to smooth out operational issues. Securing a warehouse and having a proper distribution hub was a game-changer for us and we are lucky enough to have a really strong and committed team who have been nothing short of amazing during this pandemic.

Clothing wise it's been one the most unusual to date, with collections trickling through in multiple drops across almost all brands due to impact on production and distribution during this tumultuous year.

One brand that was already doing things differently (and by their own free will I hasten to add) is Amsterdam based Repose AMS who moved to a refreshingly different approach to selling clothes at the end of 2019, releasing four collections across the year - two main and two capsule, aimed at bucking the trend of selling summer shorts in February and winter coats in July.