Konges Sløjd's Doll Universe

Konges Sløjd's Doll Universe

Konges Sløjd, the most beautiful brand haling from Copenhagen in Denmark, is fast approaching its 10th birthday. A treasured member of the Junior Edition family for close to 6 of those years now,  Konges Sløjd was founded by Emilie Konge Breindal back in 2014 and she remains instrumental in all of the product designs to this day.
The brand's design philosophy is simply to create unfussy, functional and quality driven toys, homewares and clothes that are produced in a way that is kind to the environment and everything that they make is so wonderfully Scandinavian in style.
Konges Slojd

Konges Slojd

Founded back in 2014, Copenhagen based Konges Sløjd have been part of the Junior Edition family for over five years now. We fell in love with their simple, functional and beautiful designs whose Scandinavian roots can be keenly felt and whose appeal is enduring.

A store favourite, it is a go-to brand for so many of our visiting customers as well as well as being hugely popular amongst those shopping online. Whether decorating the nursery, clothing newborns and older children or looking for beautifully designed toys and homewares, our current collection of over 500 pieces offers plenty of choice with seasonal print themes and new products being added all the time.