1+ In The Family first launched back in the Autumn of 2012 and was created by Gemma Mases, an experienced designer who is mum to three children herself and, by her admission, something of a children's fashion enthusiast!

The brand launch coincided at with the birth of the designer's niece, little baby Bruna and, as Gemma recounts, it is her sisters brave decision to start a family as a single mother that encouraged her to undertake a project that she had been dreaming for so long, and so 1+ In The Family was also born.

1+ In The Family focusses on dressing babies up to 2 years of age and their style is timeless. Comfortable, stylish and versatile designs with minimal lines and simple patterns made from fabrics that have been carefully researched and selected - quality and softness are key to everything they create.

Sustainability plays a key role in decision making with sustainable materials replacing conventional ones in order to help reduce the negative impact on both the planet and human health. You'll find GOTS-certified organic and global recycled standard certified cotton jerseys, plant based fabrics such as Lyocell and 100% linen fabrics too. Any necessary packaging is both recycled and recyclable.

The collection itself is made in Barcelona where the 1+ HQ is based. Local workshops that are very closeby manufacture the collection itself and all the fabrics they use are made by European suppliers, mainly in Italy, Spain and France, all of whom hold the OEKTEX certificate.

We've had the 1+ In The Family Spring/Summer collection in our Brighton store as well as online this season and its been incredibly popular with local and visiting customers who have fallen in love the simplicity and beauty of the pieces. Lots and lots of people choose something from the collection as a new baby gift often pairing an outfit with something practical from our NEW baby room such as a rattle, teething toy, mobile or muslins.

The Summer collection features lots of lovely ginghams and stripes and soft shades of Sun, Pool, Beige and Bone. Explore the complete collection online and in-store, for your very littlest ones up to 24 months.


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