Long Live The Queen

Long Live The Queen

Long Live The Queen really is one of my favourite collections of the season. Hailing from Amsterdam in the Netherlands (also one of my favourite places, I very nearly moved there in my early thirties), Long Live The Queen's mission is to create beautiful fashion for girls that is responsibly produced  - they combine recycled materials with organic jerseys and soft knits to create easy-to-wear but super stylish clothing which we are delighted to now stock all the way up to 12 years of age.
Slow Fashion

Slow Fashion

Junior Edition is now 5 years old and, with the passage of time, we have become increasingly aware of the impact the fashion industry is having on both the planet and the people producing the clothing itself. Whilst we have always tried to make carefully considered choices, how we might be able to positively influence the future based on our decision making now has become increasingly important.

In more recent times we have started to adapt our buying practices, shifting focus to support, and bring, small volume artisan produced brands to our customers who have expressed a growing desire for 'Slow Fashion'.

Long Live The Queen!

Long Live The Queen!

We have welcomed a few new and really beautiful brands to Junior Edition this season. The absolutely gorgeous work of Dutch designer Hetty Van Driest and her brand Long Live...
Happy New Year!

Happy New Year!

Happy New Year to all of our wonderful customers!  Thank you so much for your custom, your friendship and your continuing loyalty through what has been a challenging year for...