Bobo Choses’ new AW22 collection Forever Now is all about time. What is time? Who is it? What does it want? Whilst it might prove to be a tricky thing for adults to get to grips with this is definitely not the case for children who have their own way of relating to it. For them, time is flexible, malleable, friendly, and a constant present.


Like previous seasons, Forever Now is a mainly unisex collection with most pieces suited to both boys and girls. Wide, comfortable garments that can be mixed and matched in multiple ways and endless combinations - easy tees and sweatshirts that can be worn with everyday bottoms such as leggings and jogging pants, colourful chino trousers and cool denim pants. Top and blouses that can be combined with skirts and pants and dresses that can be worn on their own now and layered with warm cardigans and jumpers for playful Winter chic, plus all of those lovely details we love from Bobo such as patches and embroideries.

Bobo Choses constantly strive to replace conventional materials with more sustainable ones that have a lower impact on both nature and human health. Jersey, fleece, velour fleece and most of the woven fabrics in the collection are sourced with more responsible materials such as certified organic cotton, and BCI (better cotton initiative). Water-resistant outerwear uses technical fabrics made with recycled polyamide and recycled polyester, and other outerwear items such as polar fleece, sheepskin, and faux jacquard fur are made from recycled textiles.

Bobo's collections are always full of bright and bold colours and this winter is no exception. A mix of beige, earth and brown combine with beautifully bright tones such as pink, fuchsia, and yellow. You'll also find a number of colour-block styles and a range of basic neutral colours such as off-white, ecru, navy, and heather grey, which look great with just about everything! Coral and grey tones have a corrosive finish to give garments a vintage look and an extra soft touch.

Prints this season are fun and bold, incorporating geometric and abstract all-over prints such as hearts, flowers and moons. There’s wordplay (our new favourite day of the week is Friturday!) and typographic prints.

As always you'll find an abundance of Bobo's trademark quirky characters and this season you'll meet cute new friends such as Cat O’Clock, the Sleepy Dog, Ms. Casiopea the Turtle, Mr. O’Clock the Chicken, and the Running Clock to name but a few. These funny characters are the perfect partners to live unique experiences with and lose track of time.

Forever Now AW22 launches Thursday 14th July at 10am BST - don't miss it!

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