Hummel is a Danish footwear and sportswear brand founded in 1923. Hummel is one of the oldest, most dedicated team sport brands in the business - they invented the studded football boot - and the iconic chevrons are a symbol of how Hummel like to do things a little differently – always with a twist and character.
Hummel are determined to change the world through sport, and want to create a sustainable business with character, with what they call company karma. For Hummel, sport is more than a physical activity. It’s a universal language with the strength to eliminate differences in politics, culture, religion and beliefs. Throughout the years, Hummel have supported several projects, teams, sports clubs and prominent figures focusing on changing the world through sport; always with the hope to build bridges and help pave the way for a better tomorrow.
Another part of Hummel's company karma is ensuring that the product is only made in factories that meet internationally recognised environment, quality, and labour standards. Company karma is their global commitment to responsible business practices and the defining characteristics of the way they work with people and the environment.