Scarf in Bubblegum by A.P Womenswear

Driven by a four-generation family legacy, Chloé De Bailliencourt’s passion for design was ignited by her grandfather, the founder of the Petit Boy brand. After honing her craft at London’s prestigious Central Saint Martins and working within her family’s fashion group, she channeled her heritage into founding the children's label Arsène et Les Pipelettes on the Basque coast in 2005. The brand quickly expanded into babywear, establishing ten European boutiques and a global retail footprint. In 2018, Chloé introduced her first women's collection to meet the needs of increasingly liberated women, a move that ultimately led to the official launch of her standalone women's brand, A.P, in 2022. Today, A.P serves as Chloé’s definition of the ideal wardrobe, offering strong, timeless pieces crafted to effortlessly elevate the allure of the modern woman.