Hummel is a Danish footwear and sportswear brand with some serious history. Founded way back in 1923, it is one of the longest established sport brands in the business - these are the guys that invented the studded football boot way back when!

They are not only innovative but love to have fun, something that shines through in their kids footwear collection. You know a Hummel shoe when you see one, they like to dare to be different and work with a multitude of colours and finishes.

The spring/summer collection has some serious sparkle! I love a pimped up trainer so no prizes for guessing the pair that caught my eye.....let me introduce you to the SPECTACULAR Reflex Bubblegum in Cedarwood!!!



I know this isn't the first time I've said it but I would totally wear these in me size! They have a mirrored finish, glitter detailing on the tongue and handy elasticated laces. I just love them. A lot.

Whilst we're on a sparkly tip I have mention the Reflex Glitter Trainer in Gold. These are beautifully bling-y and are available in infant sizes and well as junior. The infant version (which differs only in so much that it has a velcro closure strap as well as the elasticated laces) starts in EUR 21 (UK 5.5) going up to EUR 27 (UK 9) whilst the junior version starts at a EUR 28 (UK 10) going up to a EUR 33 (UK 1).



If glitter is your thing we also have a diamant glitter trainer in lilac snow! Available in junior sizes and well worth a look as they also feature some of the mirror finish in their detailing....

If your tastes are a little less jazzy, we have a lovely collection of more traditional colours. The Stadil trainer is a classic, beautifully textured in canvas and suede. The iconic multi-coloured design of these trainers features zippy chevrons, while the sturdy vulcanised outer sole make them very hardwearing for even the most adventurous of wearers!




Hummel's popular Kids collection is fundamentally centred around sportswear – designed and produced for active play and movement. The Reflex Junior trainer design has a really sporty feel and I love how the yellow just pops! Lightweight mesh and microfibre upper with the trademark Hummel side chevrons and a super spongy rubber outer sole for maximum comfort. Starting at EUR 26 (UK 8) all the way up to EUR 34 (UK 2).Another big tick in the box for us here at Junior Edition is Hummel's commitment to responsible business practices, only making product in factories that meet internationally recognised environment, quality, and labour standards.

You can view the complete collection here. Whilst our bricks and mortar shop in Brighton's gorgeous North Laine still remains closed at the moment our online shop continues to operate as normal and we have added some additional courier options to help with quicker deliveries worldwide. Thank you, as ever, for your continued support.








May 17, 2020 — Georgia Ashby

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