When news of a collaboration between two of our very favourite brands reached my ears its fair to say I felt a frisson of excitement and when the first imagery came our way it was EVERYTHING I dreamed of too, truly a match made in heaven.

Made from environmentally friendly and sustainable materials and available in 3 fresh colour-ways, The Animals Observatory bring a playful twist to Veja's classic V-10 style.

For anyone new to these fabulous brands, Veja is a French company that has been making environmentally friendly sneakers since 2005. Made with raw materials sourced from organic farming and ecological agriculture, without chemicals or polluting processes, they produce footwear that not only respects the environment but those involved in the production process too.

The Animals Observatory is an innovative clothing brand who have been creating out-of-the-box fashion collection since 2015 under the guidance of Creative Director and Designer Laia Aguilar. The brand has a unique and creative yet completely wearable style, delighting children and adults alike with its playful aesthetics based on the philosophy central to the brand, to be a good animal, true to your instincts. Ethics and human rights sit at the very core of everything they do.

For this collaboration Laia dived into the world of neoplasticism in order to de-construct and redesign Veja's classic V-10 sneaker. Featuring a reinforced sole, built up toes and kid friendly velcro fastenings together with both brand logos (which glow in the dark!) you can choose from 3 fantastic colour options - Petale, Steel and Orange.

As you would expect, these sneakers look fabulous with our Spring/Summer collection from The Animals Observatory but we've had lots of fun pairing them with seasonal outfits from brands such as Bobo Choses and Tinycottons too. We guarantee these will become a wardrobe staple you'll be reaching for every day!

Sizes start at a EUR 23 (UK 6.5) and go all the way to EUR 35 (UK 3), online now - whilst stocks last!



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