News Edition

Junior Edition is now 5 years old and, with the passage of time, we have become increasingly aware of the impact the fashion industry is having on both the planet and the people producing the clothing itself. Whilst we have always tried to make carefully considered choices, how we might be able to positively influence the future based on our decision making now has become increasingly important.

In more recent times we have started to adapt our buying practices, shifting focus to support, and bring, small volume artisan produced brands to our customers who have expressed a growing desire for 'Slow Fashion'.

Bobo Choses is our first Spring/Summer collection of the year and WOW! What a way to start... For President is everything we love about Bobo - soft naturals meet beautiful bolds and quirky, colourful prints abound.

Ear-to-ear smiles, friendly pet lions, funny pepper presidential candidates, big tomatoes and smiley-fingered hands  - this collection is SO much fun and one the kids are guaranteed to enjoy wearing.

Wow, what a rollercoaster of a year 2020 turned out to be! It was a bumpy old year but we made it through, in large part thanks to the support of our wonderful customers, thank you.

Amongst all of the chaos it has been a year of reflection for us, as a business. We first came into this five whole years ago now and there's no denying that it has been TOUGH on occasion, juggling family with a business that grew to include a physical store as well as online threw up some of the most enormous challenges. We have worked really hard across the last couple of years to smooth out operational issues. Securing a warehouse and having a proper distribution hub was a game-changer for us and we are lucky enough to have a really strong and committed team who have been nothing short of amazing during this pandemic.

Clothing wise it's been one the most unusual to date, with collections trickling through in multiple drops across almost all brands due to impact on production and distribution during this tumultuous year.

One brand that was already doing things differently (and by their own free will I hasten to add) is Amsterdam based Repose AMS who moved to a refreshingly different approach to selling clothes at the end of 2019, releasing four collections across the year - two main and two capsule, aimed at bucking the trend of selling summer shorts in February and winter coats in July.

I remember so vividly the one year when I came downstairs on Christmas morning to find a bike under (well next to) the Christmas tree, wrapped in a huge red bow. I'm not sure whether I was still "a believer" at that age but either which way it was the most exciting moment of my life thus far - a mint green racer with white handles. It must have been an 80s thing as I really can't imagine kids on them now!

In amongst our huge range of gifts and stocking fillers for babies through to older children are nestled some really WOW gifts - items that are beautifully crafted and offer endless play opportunity, things to cherish and pass down to younger siblings and things that will simply stay in the family forever.

Christmas Trees....

Does yours go up in November or do you leave it until Christmas Eve?

Do you plump for an opulent artificial tree or spend hours walking through a forest of fresh trees desperately seeking THE ONE?

However and whenever you kickstart Christmas this year (for us its always the first weekend in December) we have the most gorgeous range of tree decorations for the festive season ahead with well over 100 hanging tree decorations in addition to fabulous garlands and wreaths.

Candylab Toys have been a staple at Junior Edition for some years but our love has never once wavered in all that time and we are as besotted with them now as the very first time we set eyes on these brilliant vehicles.

Candylab Toys have drawn on a deep love of classic American cars to create the most exquisite collection of elegant and endearing wooden vehicles loved by both kids and adults alike, the gasps that they draw at the shop, especially from grown men, never ceases to make me smile!

Welcoming any new brand to Junior Edition is always exciting and with two adventurous and active daughters of our own this is one that is especially close to our hearts as the range fits so perfectly with our own lives.

Little Cottons Clothes was founded by sisters Imogen and Leonie, who themselves have five children between them. When their daughters were born they struggled to find any clothing to suit their needs - simple, beautiful, traditional pieces that were as affordable as they are desirable. With a determination that can only be admired they set about creating their own clothing line, drawing inspiration from their own childhood experiences, growing up in the English countryside surrounded by adventure, fun and laughter.

I was never not going to write about this collaboration, E.T has been my favourite film forever, I have watched it scores and scores of times, I have a whole box of ET themed merch in tucked away in my loft and a giant stuffed toy in my room, I cried when I rode on the ride at Universal Studios in Florida. You get the picture, OBSESSED.

Keeping this collection a secret was harder for me than the first 3 months of pregnancy, I have basically been almost self-combusting with excitement in the months since it was first announced and it is such a relief to finally be able to shout it from the rooftops - ET PHONE MINI RODINI HAS ARRIVED!!!