Versatile Paris is a modern French fragrance brand known for its genderless, clean, and sustainable roll-on perfume extracts, challenging luxury perfume norms with transparent formulas, playful names and convenient travel-friendly bottles. The brand was founded by Coralie Frébourg, a graduate from the École Supérieure du Parfum in Paris, in a collaboration with modern perfume design studio FLAIR laboratory. Versatile Paris challenges the clichéd advertising and elitism of traditional luxury perfume houses, offering a modern and authentic alternative for those who appreciate unique, high-quality fragrances.
Junior Edition is a family owned children's concept store in Brighton, UK, established in 2015. We focus on small-batch design and ethical production, stocking a curated selection of beautiful heirloom brands and products for babies and children from newborn to age 13: from clothing, shoes and accessories to design-led toys, books and crafts.
In 2020 we extended our selection to include womenswear and lifestyle products for the whole family. At the end of 2025 we will open our first standalone store for women just a few doors down from our original children's store.