ICHI was founded in 1999 in Kolding, Denmark. For more than two decades, ICHI has delivered high-quality fashion at affordable prices.
Junior Edition is a family owned children's concept store in Brighton, UK, established in 2015. We focus on small-batch design and ethical production, stocking a curated selection of beautiful heirloom brands and products for babies and children from newborn to age 13: from clothing, shoes and accessories to design-led toys, books and crafts.
In 2020 we extended our selection to include womenswear and lifestyle products for the whole family. At the end of 2025 we opened Edition, our first standalone store for women just a few doors down from our original children's store.