NooDoll

Noodoll was created in 2010 by London-based designer and author YiYing Wang. Inspired by the shapes of the noodles and rice of her native Taiwan, Yiying created a character called Noodoll, which started life as an illustration in a children's book she wrote and illustrated, before leaping off the page and into plush toy form. After meeting a small team of toymakers in Taiwan who were willing to take a chance on the Noodoll dream, the NooDoll brand grew gradually over the years, and is now home to a close knit group of designers, makers and packers who all share a passion for quality products that are made to be loved for a lifetime. The same team of highly skilled Taiwanese craftswomen that joined the Noodoll journey back in 2011 continue to make all NooDoll toys. Alongside the popular plush toys, the Noodoll range has grown with stationery, accessories and collaborations with talented designers.